Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Future of Teens & Tech

The Future of Teens & Tech | Curation, Social Business and Beyond | Scoop.it
How do Gen Z differ from the generations which preceded them? Shelly Kramer delves into recent research, taking a closer look at their likes and dislikes
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.

 

By understanding the habits of teens and tech your business can better reach them.

 

Improve Your Brand Influence With Generation Z

 

In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.

 

Kramer explains what the future holds for teens and technology.

 

Here's what caught my attention:

 

  • The Generation Z demographic includes teens ages 13 to 19. They are growing up in an age of technology far more than their parents and grandparents.

 

  • Teens typically get smartphones early in their lives and spend an average of six hours a day on their devices. Most of these encompass the iPhone.

 

  • Online shopping is increasingly popular among the younger generation. Most of this is for clothing through mobile apps.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O93I3073CWy

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Could Tween Social Network, Everloop Become Zuckerberg's Next Audience for Facebook?

Could Tween Social Network, Everloop Become Zuckerberg's Next Audience for Facebook? | Curation, Social Business and Beyond | Scoop.it
It will definitely be interesting to watch Everloop and the tween market as Zuckerberg contemplates his foray into this younger audience.

Here's an excerpt:

Kid blocking cameraNow or in the near future, Facebook wants your kids. And your kids, face it, want their Facebook.

Last month, Mark Zuckerberg made headlines for saying Facebook should, eventually, be a place for pre-teens, a controversial declaration in light of recent evidence that 43% of European pre-teens have illegally skirted the social network's limit on users under 13.

"This is a kid's world," DeCesare, founder tells Fast Company. "The way adults correspond, communicate, and post information is very different than children. We want them to be comfortable acting as children while becoming comfortable with social tools." Everloop, does, in the end, need to be appealing to kids, and talkative adults might seriously kill the buzz of Bieber-themed, abbreviation-laden chatter.

http://bit.ly/j05MXB
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