How do Gen Z differ from the generations which preceded them? Shelly Kramer delves into recent research, taking a closer look at their likes and dislikes
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I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.
By understanding the habits of teens and tech your business can better reach them.
Improve Your Brand Influence With Generation Z
In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.
Kramer explains what the future holds for teens and technology.
Here's what caught my attention:
- The Generation Z demographic includes teens ages 13 to 19. They are growing up in an age of technology far more than their parents and grandparents.
- Teens typically get smartphones early in their lives and spend an average of six hours a day on their devices. Most of these encompass the iPhone.
- Online shopping is increasingly popular among the younger generation. Most of this is for clothing through mobile apps.
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/O93I3073CWy
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