Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | Curation, Social Business and Beyond | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.
janlgordon's insight:

This article is from Digital Tonto and I selected it because it was thought-provoking and something we as marketers and innovators should pay attention to.


Here's what caught my attention


“The customer is always king” has long been a time-honored business adage.  Peter Drucker, the most renowned management thinker of the 20th century, was probably best known for advocating a consumer-centric approach.

 

A lot of the confusion stems from a misunderstanding of what Drucker actually said, which was:

 

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

 

 The truth is that a successful business must balance the needs of a variety of stakeholders.

 

Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

 

 The Stupidity of Crowds


 "The ability to make distinctions between smart and dumb crowds can be the difference between a runaway success and unequivocal disaster"

Digital Tonto


There’s a reason why people like Henry Ford and Steve jobs don’t like listening to customers—customers are a crowd and crowds are often stupid.

 

They usually represent the conventional wisdom of the present, rather than the possibilities of the future and following them often leads to mediocrity, not excellence.

 

That’s why truly visionary entrepreneurs make their fortune from betting against the crowd.  They create something new, something nobody is asking for because they’ve never seen it before.  It’s difficult to “start with the customer” when one doesn’t exist yet.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1kMjtf5]

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janlgordon's comment, December 15, 2013 11:40 PM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 12:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 4:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

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Will Twitter Become The Twitter News Network ?

This was posted by Gordon Macmillan on The Wall Blog


Curated by JanLGordon covering Content Curation, Social Media & Beyond


Great discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going."


In this talk, both Gerd Leonhard & Ross Dawson say the Twitter News Network will become bigger than CNN. Right now CNN is using a combination of Youtube, Skype and Twitter to deliver the most up to breaking news as it happens, this is only the beginning, it will be interesting to watch this unfold.


http://wallblog.co.uk/2011/10/07/the-future-of-twitter-the-twitter-news-network/



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