Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | Curation, Social Business and Beyond | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.
janlgordon's insight:

This article is from Digital Tonto and I selected it because it was thought-provoking and something we as marketers and innovators should pay attention to.


Here's what caught my attention


“The customer is always king” has long been a time-honored business adage.  Peter Drucker, the most renowned management thinker of the 20th century, was probably best known for advocating a consumer-centric approach.

 

A lot of the confusion stems from a misunderstanding of what Drucker actually said, which was:

 

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

 

 The truth is that a successful business must balance the needs of a variety of stakeholders.

 

Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

 

 The Stupidity of Crowds


 "The ability to make distinctions between smart and dumb crowds can be the difference between a runaway success and unequivocal disaster"

Digital Tonto


There’s a reason why people like Henry Ford and Steve jobs don’t like listening to customers—customers are a crowd and crowds are often stupid.

 

They usually represent the conventional wisdom of the present, rather than the possibilities of the future and following them often leads to mediocrity, not excellence.

 

That’s why truly visionary entrepreneurs make their fortune from betting against the crowd.  They create something new, something nobody is asking for because they’ve never seen it before.  It’s difficult to “start with the customer” when one doesn’t exist yet.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1kMjtf5]

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janlgordon's comment, December 15, 2013 11:40 PM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 12:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 4:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

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Ross Dawson: "2012 Will Be a Year for Social & Technological Transformation"

Ross Dawson:  "2012 Will Be a Year for Social & Technological Transformation" | Curation, Social Business and Beyond | Scoop.it

Futurist Ross Dawson talks about the changes set to take place in 2012 and how to best prepare for social and technological transformations.


Selected by Jan Gordon covering "Exploring Change Throught Ongoing Conversations"


See interview here: [http://yhoo.it/upUYw5]

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Networked Society 'On the Brink' - Emerging Opportunities Enabled by Technology [Video]

I rescooped this from one of my other topics because I thought it might be of interest to you. What these people are talking about effects all of us personally and professionally.


****On The Brink is a discussion the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud.


**Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter the Networked Society.


**Concepts such as borderless opportunities and creativity, new open business models, and today's 'dumb society' are brought up and discussed.


Selected by JanLGordon covering "Exploring Change Through Ongoing Discussions"


Click here to see the video: [http://www.youtube.com/watch?v=R7cuatm_bqw&feature=youtu.be]

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janlgordon's comment, November 7, 2011 2:41 PM
Hi Oliver, Pretty amazing stuff right? It really gets one thinking about at all the possibilities, innovation and things that haven't even been created yet. Exciting times to say the least:-)
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Futurist Conversation & how it can be Applied to Content Curation

Futurist Conversation & how it can be Applied to Content Curation | Curation, Social Business and Beyond | Scoop.it

This is a great discussion by two of my favorite people, Ross Dawson and Gerd Leonhard. They're talking about how they help their clients understand trends in the future so they can make better decisions today.

 

Listening to this talk,  made me look at the role of a content curator and in some way  I see a parallel here. Selecting content around a particular topic is only the first step. The context you bring to it is important and also an art, that is a work in progress for most of us. Looking for that phrase or idea that can bring some kind of order, clarify things, get people thinking, create further discussions and beyond. 

 

I have a lot more to say about this but I'll leave that for another day.

 

http://rossdawsonblog.com/weblog/archives/2011/07/futurist-conversation-ross-dawson-and-gerd-leonhard-on-the-role-of-a-futurist.html

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Tom George's comment, August 5, 2011 1:40 PM
Nice find Jan, I was happy to share this in my Twitter stream and on Internet Billboards, really enjoyed it. I sent you a special invite to
http://netbillboards.net
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Generation Flux: The Pioneers Of The New Chaotic Frontier Of Business

Generation Flux: The Pioneers Of The New Chaotic Frontier Of Business | Curation, Social Business and Beyond | Scoop.it

This timely and relevant article was written by Robert Safien a staff writer for Fast Company.


**I rescooped this from another topic I cover, "Exploring Change Through Ongoing Discussions". This isn't what I usually post here but I thought it was important enough to share with you  because it relates to everything we're doing, no matter what industry or profession you're in.


**As John Lennon once said "Life is busy happening while we're making other plans"


Intro:


"The future of business is pure chaos. Here’s how you can survive--and perhaps even thrive".


My commentary:


Reading this is unsettling, exciting, challenging and most of all, there are no concrete answers, no formula, no roadmap. Those people and/or organizations that are comfortable with ambiguity and chaos will survive.  Lots to digest, worth your time. If you don't have time to read the whole article, I've captured the key points and what you should pay attention to.


The author refers to Generation Flux who are the pioneers leading the way in this era of chaos.  People that fall into this category can be any age and from any industry.


The following quote from


At age 19, Pete Cashmore founded a tech blog in Scotland which grew into a monster site for social news.  Now 26 and CEO of that site, Mashable, he  sets the tone for the mindset of this group and what this article is all about with the following quote:


"I don't have any personal challenges about throwing away the past. If you're not changing, you're giving others a chance to catch up."


Mashable has more than 2 million Twitter followers.


Here's a synopsis:


Any business that ignores these transformations does so at its own peril. Despite recession, currency crises, and tremors of financial instability, the pace of disruption is roaring ahead.


**The frictionless spread of information and the expansion of personal, corporate, and global networks have plenty of room to run. And here's the conundrum:


**When business people search for the right forecast--the road map and model that will define the next era--no credible long-term picture emerges.


**There is one certainty, however. The next decade or two will be defined more by fluidity than by any new, settled paradigm


**if there is a pattern to all this, it is that there is no pattern. The most valuable insight is that we are, in a critical sense, in a time of chaos.


Takeaway:


To flourish requires a new kind of openness. More than 150 years ago, Charles Darwin foreshadowed this era in his description of natural selection: "It is not the strongest of the species that survives; nor the most intelligent that survives.


****"It is the one that is most adaptable to change." As we traverse this treacherous, exciting bridge to tomorrow, there is no clearer message than that.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/AeiVf6]

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Karen Dietz's comment, January 9, 2012 10:05 PM
Great article Jan! Thanks for curating it. I very much enjoyed the read -- it's an accurate description of today and the future.
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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | Curation, Social Business and Beyond | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.


My intro:


There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 


Having said that, this is what particularly caught my attention:


Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued


“On the other hand, information wants to be expensive, because it’s so valuable.


**"The right information in the right place just changes your life."


**This set the stage for an entirely new era of free-thinking “free” advocates"


****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:


****"There is always a cost to “free.”


****While it may not extract a payment from your bank account, there is always a “time” cost involved.


****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.


****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....


**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.


****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/sreMX5]

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Culture Mapping, Managing Brands in a Social Economy

Absolutely brilliant by @timstock


Selected by JanLGordon covering "Content Curation, Social Media & Beyond"


"This piece is an introduction to culture mapping and the implications to the creative process and the semantic web."


http://www.slideshare.net/scenariodna/culture-mapping-managing-brands-in-a-social-economy-6094993

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