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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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5 Factors for Building True Fans Over Fluff

5 Factors for Building True Fans Over Fluff | Curation, Social Business and Beyond | Scoop.it

Dan Gershenson wrote this piece for Personal Branding Blog. Good criteria for building a real fan base by focusing on quality over quantity and much more.


Intro:


These are the people who matter most to me. And I suggest to you that for your own personal brand’s sake, this is the kind of group that should be high on the priority list for you. They represent a Core Group of influencers who understand your value and will act upon what you say more than a “Like” or a Follow.


You should hold your own Core Group to this standard in the social realm because a well-developed group will raise your credibility and influence. They will give you a deeper relationship that has meaning and mutual satisfaction. We often get so caught up in trying to get more Fans, more Followers and more Connections that we forget about developing a short list of people based on Quality.


But what does this quality look like? I know sometimes you hear things like, “Identify the influencers and connect with them.” Sure. But what’s a good Influencer? If you are going to stand out and develop your personal brand in a social network setting, you have to put your Circle, Follower list, Fans, etc. through this 5-Factor Filter:


http://www.personalbrandingblog.com/5-factors-for-building-true-fans-over-fluff/

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Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers

Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers | Curation, Social Business and Beyond | Scoop.it


This is an excellent piece from Marketingprofs with information and strategy you need to know to build your business.



Intro:


Online marketers have a dirty little secret. They've got no idea what to do once they've hit their initial quantitative social media goals. Sure, they've got (a million) Facebook "likes," they've engaged their legions of Twitter followers, and they've created more custom content than Wikipedia. But now what?


No matter your marketing objectives—increasing sales, gathering leads, gaining word-of-mouth exposure, boosting brand awareness, or otherwise—social media provides a breeding ground for authentic, real-world advocates.


But although brands and customers are engaging on a more intimate and frequent level than ever, relative bottom-line results are still up for debate. Converting "good feelings" into real-world recommendations and sales—whether online or offline–requires being able to influence action. That ultimately leads to the question, Once you have an engaged and loyal audience, how do you mobilize it into an active army of influencers?


The following five steps will not only give marketers what they need to convert their loyal audiences into active brand advocates but also help them answer the nagging question, Now what?


Read more: http://www.marketingprofs.com/articles/2011/5907/life-after-like-how-to-mobilize-your-loyal-audience-into-an-army-of-active-influencers#ixzz1XrGkhNEO

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The 12 Most Important Ways to Let People Know They Matter

The 12 Most Important Ways to Let People Know They Matter | Curation, Social Business and Beyond | Scoop.it
Recognition, guidance, focus and connections from Angela Maiers, with advice on how to show the people that matter how they matter to you.


Everything about this article by Angela Maiers is wonderful and so appropiate for a Friday afternoon. I'm about to put out my Follow Friday right after this to let them know I appreciate their continuous contribution to our business community. If you're reading this, you matter to me and I hope this brightens your day.


The whole article caught my attention, here are just a few pearls...........


 Acknowledge Everyone


When you acknowledge someone, you recognize their value and importance. How about starting the day with a “Good Morning” email or Tweet? Or smiling at each and every co-workers as you pass by them by on way to the office? Or reaching out to a new acquaintance you see in a crowd or bump into in the Blogosphere? Go out of your way to acknowledge people.


Make an effort to “see them”. Like the Na’vi in the movie Avatar, who greeted one another with the phrase “I see you” as a belief and acknowledgment there is something marvelous in everyone you meet.


Listen With Interest


There is a difference between simply listening to people and listening with interest. This kind of listening requires your ears and heart. Listening with deep interest signifies that you really care about what someone is saying in contrast to simply listening because it is the nice thing to do. If you question whether people can tell the difference, DON’T. They can, and it matters.


Ask Mattering (not Matter-of-Fact) Questions


Question are a window into our minds and intentions. We show people how much they matter by the questions we ask. How important do these questions make you feel?


What rocked your world today? Who’s world did YOU rock today? How can I make your day? What can I do to make it better?


Be Present


http://12most.com/2011/08/23/12most-important-ways-people-matter/

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Circles: Facebook’s reality failure is Google+’s opportunity

Circles: Facebook’s reality failure is Google+’s opportunity | Curation, Social Business and Beyond | Scoop.it
Who knows where Google+ will take us, Scott Rosenberg has written a good piece with his observations and it's definitely worthy of your time.

I got my invite last night and will have to let you know what I think after I've participated. We all know we don't really engage with all those "friends" on FB or "followers" on twitter. Being tht it mirrors our real lives it seems to me that this will enable real engagement. It'll be interesting to see what happens but it looks very promising.


http://www.wordyard.com/2011/06/30/circles-facebooks-reality-failure-is-googles-opportunity/
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