Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Improve Your Marketing ROI

Improve Your Marketing ROI | Curation, Social Business and Beyond | Scoop.it
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

 

By measuring your results you can move toward a more profitable business online.

 

Solve Marketing ROI for Better Results

 

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

 

Brenner explains the first steps toward improving your marketing ROI.

 

Here's what caught my attention:

 

  • Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

 

  • It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

 

  • Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/zej030bC44A

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, May 11, 10:41 AM
Thank you @massimo facchinetti :)
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Meet Counterparties, a personal linkblog with Reuters branding

Meet Counterparties, a personal linkblog with Reuters branding | Curation, Social Business and Beyond | Scoop.it
Reuters journos Felix Salmon and Ryan McCarthy create a "Buzzfeed for finance" that's part of, and separate from, the newswire behemoth.

 

Intro:

 

 

Reuters journos Felix Salmon and Ryan McCarthy create a “Buzzfeed for finance” that’s part of, and separate from, the newswire behemoth.

 

By Megan Garber

 

What would a “Buzzfeed for finance” look like?

 

Felix Salmon and Ryan McCarthy are figuring it out — via Counterparties, the site they launched this afternoon. The site is essentially a linkblog for financial news and commentary, offering a curated look at the moment’s big stories.

 

Go to the site right now, and you’ll see a mix of headlines and tags linked to original sources: a Guardian story headlined “James Murdoch reportedly knew of explosive phone-hacking email” and tagged “Implausible Deniability”; a Bloomberg story headlined “A 2,800-employee factory in India produces nothing and no one can be fired” and tagged “Regulations”; a Reuters story headlined “Obama pulls anti-smog plan after businesses complain it’ll be too expensive” and tagged “Hope/Change/Etc.”

 

http://www.niemanlab.org/2011/09/felix-salmons-brain-drudged-meet-counterparties-a-personal-linkblog-with-reuters-branding/

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