Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Is it Curation or Noise Generation - Do You Know the Difference?

Is it Curation or Noise Generation - Do You Know the Difference? | Curation, Social Business and Beyond |

This article was written by Amber Naslund and curated by Robin Good. They have both done an excellent job. Curation is evolving and there are some things that we absolutely know to be true but the author has also left us with some great questions, definitely something to ponder.

Robin Good: Amber Naslund, at Brass Tack Thinking blog, has a great article touching on the importance of curation and on the danger of easily selling personal self-expression and serendipitous re-sharing of other people's content with true content curation.


An she is so damn right about this.



Here a few key highlights from her article:


" 1) To me – and by definition – curation requires conscious thought with the purpose of adding value, context, or perspective to a collection of things.


It’s deliberate work, gathering things together for a reason and lending a keen editing eye to those assets, whether it be pieces of art or pieces of writing.




2) Turning your Twitter feed into a clockwork-scheduled stream of all the stuff you find in your RSS feed is not curation, it’s distribution.


And since collecting and redistributing content is arguably easier than creating it, everyone does it.


Which serves to create a great deal of noise, and as we’ve lamented for some time now, it becomes increasingly difficult to separate the wheat from the chaff and home in on information resources that are consistently valuable, and favor mindful selection and sharing over optimizing a feed to populate a bunch of links and drive traffic or gain fans and followers.



3) Can curation be accomplished online? I think so.


But it’s rarely what we actually see happening when we immerse ourselves in social networks, and it’s not what we’re doing when we click the “share” button over and over again.




4) The business case for curating content has long been that you can become an expert resource for others, a trusted source of information or expertise that sets you apart.


But becoming a trusted source of information implies a willingness and ability to apply filters, to have exacting standards, to discern the good from the simply popular, the valuable from the gimmicked and hyped.


Which requires work. A lot of it.


Not just an app and the ability to put your collection and distribution on autopilot."


 hank you Amber, you are so damn right. 


(Jan) Here's what caught my attention - food for thought for all of us:


 **How do we preserve the value of some content over other content?


**Is there value in having to work a bit to find the good stuff, or is greasing the skids for the flow of content always the best possible scenario?


**If everyone is a curator or a distributor, how must our tools and thinking continue to evolve to help us find the curators of the curators?


**How do we continue to evolve our valuation of resources and information?


 Insightful. 9/10

Full article:  


(Image credit: 

Via Robin Good
Marc Lucas's comment, February 17, 2012 12:47 AM
Guilty as charged, I should know better, I preach from the gospel of adding value! Thank you for the nudge towards addressing my own case of "builders' syndrome" (Customers get great new extensions, kitchen refits and bedroom refurbishments but Chez Builder remains in sore need of some redecorating, new gutters and more!). Thanks, Robin.
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Content Curation - Opportunities for Brands - What You Need to Know

This piece was written by Lauren Picarello for Dachis Group.

"Content curation is how we make sense of the web today"


There are tremendous opportunities for brands, if we pay attention to the way consumers are connecting through shared interests (aka – interest graphs).

Here's what you need to know:

To explore these opportunities, let’s look at content curation in three categories:

**Consumers as curators

Everything is curated now. We view the world through filters- trusted sources like friends or online communities to which we belong.

**Brands as content

This one is simple. Consumers use your brands to express themselves.

**Brands as curators

Proper positioning allows brands to aply their expertise, act as smart filters and become the go-to destination on certain topics. This is what we're all striving for.

Read full article []

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