Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Beth Kanter Interviews Robin Good - Insights & Tips On Curation For Non- Profits [Video]

Beth Kanter interviewed Robin Good a few days ago, for the entire interview with Beth and Robin please click here: [http://bit.ly/y3bmPo]


Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use. 


Here are a few things that caught my attention:


**BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?) 


**Know who your audience is, pick a very specific topic,


**be as narrow as you can, find great pieces, pull out what you think would be relevant for them (being too broad doesn't help filter out the noise for these people, it adds to it)


I'm going to let you get right to the interview and let Robin tell you more:-)


Selected by Jan Gordon covering "Content Curation, Social Busiess and Beyond"


Here's the interview:  [http://bit.ly/y3bmPo]

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Beth Kanter's comment, January 27, 2012 9:08 PM
Jan - thanks for scooping this. I learned a lot from this interview. I also transcribed it and have included what I think of some of Robin's "classic" curation resources!
janlgordon's comment, January 28, 2012 12:01 AM
Beth,
I revised this post and put the link to the entire interview in it. Really great stuff, Robin is so amazing, good work!
Simon Awuyo's curator insight, December 11, 2014 5:41 AM

By the grace of God, a person whose foot steps I want to follow.

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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen.
"

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10


Curated and Selected by by Robin Good


 

Read the full article: [http://bit.ly/tCbIPj]


Via Robin Good
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janlgordon's comment, December 18, 2011 2:57 PM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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Content Creation vs Content Curation: Is It Really An Either Or?

Content Creation vs Content Curation: Is It Really An Either Or? | Curation, Social Business and Beyond | Scoop.it

This great piece was written by Joe Pulizzi, founder of Content Marketing Institute 


There is no curation without original content. However, curators can expand the readership and help their niche find meaning and insight in the material as it relates to them. 


He says:


"So many organizations are getting caught up in content curation, but the real power of content marketing lies in original content creation."


Curation is more than a tactic, it is coming to forefront because


**people are overwhelmed with too much information.


If you're going to create content, I say mixing that with curated content might be a better way to go, again this depends on many factors,  but that's only my opinion.


Here are a few things that caught my attention:


Y0ur 2012 Checklist -


He says, yes, you can and should use content curation techniques, but this should be secondary.


I say, Curation is more than a technique and will go beyond a buzz word in 2012 as people learn new techniques.


He says:


"Focus on the true pain points of your customers and start planning content series around answering those pain points".


**I definitely agree but this can be accomplished by curation as well. It's not an either or, a curator can add more vital information, another perspective. provide resources or any number of things beyond the original article.


He says:


"Find the content curators in your industry and form relationships with them. They’ll help you spread the word about your great content".


I say:


I believe content creators will want to seek out good content curators  to curate their work.  I watched a six minute video yesterday, the title was "Is Your Content Good Enough To Be Curated"? Now that's a shift in thinking and a very interesting question to ponder, I say, stay tuned........


I think both are necessary in different proportions for different types of businesses.


What do you think?


Commentary by Jan Gordon "Covering Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/w104L6]

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Beth Kanter's comment, December 16, 2011 3:37 PM
Thanks for this article. I agree with you that it isn't an either/or - you need to curate to create good quality content.
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Building Thought Leadership through Content Curation

This slide Presentation given at WebCom Montreal, November 16, 2011 by Corinne Weisgerber. 


I really liked her presentation, I'm sure you will too.


Here's what caught my attention:


She quotes from Robert Scoble, and I think he really captured the essence of a good curator.


"A curator is an information chemist . He or she mixes atoms together in a way to build an information molecule then adds value to that molecule"


A few essential takeaways:


*Identify your niche

*Find content sources

*Aggregate what you observe

*Contextualize -

*(there are many ways to add context - you point out patterns, trends, pull out a few points that gives your readers the gist of what the article is about. Anything that helps others to find meaning and utilize the information in their business is what is important).


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


See full slideshow here [http://slidesha.re/sW85V6]


Via Giuseppe Mauriello
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Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)
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Digital Learning: Changing What It Means to be A Reader, Publisher & Curator

Digital Learning:  Changing What It Means to be A Reader, Publisher & Curator | Curation, Social Business and Beyond | Scoop.it

This piece was written by Julia Steiny who is a freelance columnist whose work also regularly appears at EducationNews.org. She is the founding director of the Youth Restoration Project.


Once I finish curating this piece I'm going to put these two women in my Julia Steiny and Angela Maiers  who has contributed some valuable insights in this article as well as being an extraordinary educator in my "People to Watch" topic  these women are truly making a difference in the world.


Excerpt:


Divide Separates Adults From Kids


The old divide was between the haves and the have-nots. Computer access was a luxury of well-heeled families and school systems.


Now, most kids at least carry a cell phone with text capabilities. The new divide is between those at home in cyberspace and those who struggle with e-mail.


**This divide separates adults from kids.


Education-tech expert Angela Maiers makes this distinction:


****“The 21st century will not be defined by the volume or speed at which you consume information. (That was the old way of being smart.)


****It will be defined by how well you curate that information, translate it and contribute information back in a way that your community can understand it."


**Teaching students to be competent curators is our main responsibility as educators.”


This quote from Angela Maiers caught my attention:


Maiers cautions, “Everyone has to learn how to enter the ocean, because a wrong move can drown you. The second you stop honoring the force of the ocean, you’re in danger.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/tQoFH8]

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A New Way To Create Data-Rich Visual Content Extracting Meaningful Data From The Web: Silk

This looks like an interesting and promising tool for content curators of different kinds. Silk specializes in extracting data from existing sources in novel ways by simplifying the way we query and access it.


Via Robin Good
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Elle D'Coda's comment, November 11, 2011 6:01 AM
I want....:-)
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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5 Reasons Content Discovery Tools Need a Human Touch

5 Reasons Content Discovery Tools Need a Human Touch | Curation, Social Business and Beyond | Scoop.it


I really liked this article by Romain Goday from Darwin Ecosystem about content discovery tools and particularly the way he described the element of the "human touch" and why they go hand and hand.


His description of the human part of the equation eloquently describes the process of a content curation.


Intro:


Content discovery tools have been trending towards taking over an increasing part of the selection process by filtering out information.


Content Selection Should Remain a Vital Part of the User Experience


Excerpt:


While tools carry the advantage of computing and aggregating information quickly on the user’s behalf, the user possesses a number of natural skills that tools cannot adequately take the place of.


Here are a few of the most important ones, as they relate to selecting and identifying relevant content:


Users are contextual thinkers:


The relevance of a piece of information depends highly on the context of the informational need.


The motivation and goal of the user determines what information is important and what information is not.


Users possess relevant expertise: The user’s expertise helps them to predict the implications of a particular event.


It also allows the user to identify anomalies that take place in the usual development of an event based on their experience with the topic.


Users make sense of patterns: The human brain can easily understand the relationships between multiple events.


This ability to interpret patterns is critical to understand and identify what is going on and how it’s developing.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Read full article:  [http://bit.ly/sUQxGs]

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10 Compelling Reasons to Brand Yourself by Curating Other People’s Content

10 Compelling Reasons to Brand Yourself by Curating Other People’s Content | Curation, Social Business and Beyond | Scoop.it

Good piece by Adam Troudart for paper.li


Adam asks "Is it ethical?


Yes, as long as you credit the content owner and link to the content source.


Is it helpful? Yes, times three!


It helps your audience solve their problems. It helps you gain credibility and authority.


It helps the content owner get more traffic"


**** I have one thing to add here - if you like someone's curated content and you repost it on other networks, it's good to credit the curator.


Other headings include:


*** Content sells better than pitches

*** Become the go-to person

*** Engage and build connections

*** Get others to promote your posts

*** Get more quality followers

*** Use the same content on various networks


Read full article [http://bit.ly/tBI9zO]

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Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet'

Time to cut the Clutter on Facebook & Twitter says David Shing AOL's 'Digital Prophet' | Curation, Social Business and Beyond | Scoop.it

Lisa O'Carroll posted this in the Guardian UK


Content curation is going to be a huge trend and a great opportunity for many who understand their market, their needs and how they consume information.


Intro:


"David Shing, AOL's 'digital prophet' tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users..."


"People are going to start defriending people who constantly tweet and post on Facebook with rubbish info," he said.


Similarly for brands, he said it's very dangerous for companies to get involved on social networks unless they can guarantee a meaningful conversation.


"If I invite a brand into my home, there better be a good reason for them to come in."


Read full article: http://bit.ly/ubUWSh

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Slideshare: A Perspective On the Ethics of Curation & Content Strategy


Interesting Slideshare presentation by Margot Bloomstein on content creation and curation. Margot is a Brand and content strategist at Appropriate, Inc.


Her focus is Industry Design About Living at the crossroads of content strategy, brand strategy, and brand-appropriate user experience.

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12 Most Effective Strategies for Corporate Blog Curation

12 Most Effective Strategies for Corporate Blog Curation | Curation, Social Business and Beyond | Scoop.it

This is a great piece by guest blogger, Sam Fiorella @samfiorella who is s a globetrotting interactive marketing strategist, a highly respected blogger and much more.


The rest of this article can be read at:  http://bit.ly/oBblml


This piece is really for anyone who is curating content, whether you're a personal brand or in a corporation.


I can personally tell you that this blog is one of the best out there for consistently providing quality content.


Here is an excerpt:


A strategy some corporations find successful is to curate 3rd party industry content instead of that which their internal teams created.


**This tactic becomes increasingly important for businesses wishing to evolve into a Social Enterprise, which is (in part) defined by their transparency & openness with their audience and community at large.


Here are a few gems that caught my attention: To paraphrase,


****Consider archival relevancy -


**This is very important because content curation is the new search. Your content should be timely for today but think about tomorrow and the future when people are researching on the topics that you curate.


For business, this is crucial that your brand or company shows up as an SME (subject matter expert) in this area.


 ****A content filter is the relevancy of the content when reviewed in the future. If someone searches your archived blog posts, will that content be historically relevant?


In addition, this is also important,


****Focus on recency


If you look at the best curated corporate e-newsletters, you’ll discover that the articles shared are rarely older than 14 days.


****In the best cases they are less than 3 – 5 days old.


****Recency or “freshness” of content is critical to make the audience feel like they are “in the know” if they continue to subscribe to your blog/RSS feed.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Curation Connects People to Knowledge - What You Need To Know

Curation Connects People to Knowledge - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

This is a great piece by Brittany Fitzpatrick on her blog Brit Fitzpatrick along with a short video by Jay Rosen Professor at NYU -


The overall message is to do it with care and integrity - Content curation creates a web of connections -  It connects people and knowledge and people to people


Excerpt:


****“Curation is like a prism, a lens through which one sees the world.
If the lens is too narrow or is focused in the wrong direction you can be blindsided, like a safari-goer admiring zebras through binoculars, who missed the rhino charging at them from the other side.”


Here are a few things that caught my attention:


There are several commonalities between the traditional practice of curation and its new form:


Selecting of the best representatives


**Just as there are a number of artifacts that can be included in any given collection, there is an abundance of content available of the web.


Culling


**This term refers to the practice of determing how much content is enough to accurately reflect the topic- 10 links? 20 links? 100 links?


Providing context


**Why is this content significant? Where is it from? Etc.


Arranging individual objects


**Which content should I look at first?


**What arrangement is going to help me walk away with the best experience possible from viewing your content?


Organization of the whole


****Successful curators know how to organize massive quantities of content without overwhelming the viewer.


Read more.........


http://britfitzpatrick.wordpress.com/2011/10/17/curating-is-caring/


This was curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Digital Curation: What kind of curator are you?


Via Paulo Simões
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
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The Curated Web

The Curated Web | Curation, Social Business and Beyond | Scoop.it

Brittany Morin wrote this piece for the Huffington Post


I thought this was good article, great observations and a real grasp on curation and how to do it effectively. I'm going to refrain from reposting all the gems in this post  and instead give a commentary on something she said which I thought was a bit shortsighted.  


Here's what caught my attention:


"I believe that the people best poised to be curators of the Internet are those from the Facebook Generation -- the first generation of native web citizens, mainly people in their 20s or early 30s who have grown up with the web and can navigate, scour, synthesize and then publish the best of what's out there on a daily basis because they practically live online. It is our generation that will also be able to more easily understand where new opportunities lie because they can quickly pinpoint where the gaps are in content, services, and products."


My response:


She is right that people in their 20's or 30's are indeed well equipped to curate the web especially for their own age group as well as others for all the reasons she states.


Having said that, there are people of all ages who have been on the web for years, myself included, who have built relationships and have the ability to spot trends, gaps and potential opportunities. I seriously doubt that people in that age group know what people in their 40's, 50's & 60's might need in a trusted source or have access or the ability to ferret out every potential opportunity on the web. I would be careful about making global statements like that.


**What if people of all ages contributed to a topic together, can you imagine the collective intelligence that could come from that?


What will set a good curator apart from a person who just aggregates links is the context they can add.  Their perspective will have been gained through the humility and wisdom of life experience and can add great richness to the original content.  To be sure, I have met many wonderful GenYers who have these traits in abundance, but this is one area where a few extra years and a few extra miles can help.


Content is the new currency of the web, it is meant to be a door opener, to invite others into the conversation, building thought leadership and authority. The more people that contribute by giving comments or adding another level of context, not only does it add to our knowledge but it can build community.


I think there is an enormous opportunity for anyone who has the passion, knowledge expertise and committment to select the very best content, fact check for accuracy and is willing to put in the time to learn how to curate succesfully.


Commentary by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://huff.to/v7bGHt]

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Ove Christensen's comment, November 17, 2011 4:03 AM
Quality curation is not based on age gruoups but on engagement, openness, knowledge, context and a lot of other stuff - but claiming that a curators age is something of particular interest is rubbish to me.
janlgordon's comment, November 17, 2011 11:53 AM
Hi Ove, As you know I agree with you - curation is moving towards "collective intelligence" it's a wonderful time to expand our knowledge, build community and who knows what lies beyond the horizon.
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Content Curation: Why Detecting Emerging Patterns Is Crucial?

Content Curation: Why Detecting Emerging Patterns Is Crucial? | Curation, Social Business and Beyond | Scoop.it

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.


He lists the top reasons why content curators need to pay attention to them.


We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.


This is what caught my attention:


** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 


Those who are able to discern patterns and report on them in a timely manner will


***Link together pieces of the information puzzle so that others may see what had previously been missed


***Provide insights on the significance of events


***Demonstrate how those events evolve


***The emergence of patterns is a sign that something is happening


***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd


Romain's own takeaway is that Patterns should be the starting point for Curation.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://bit.ly/sjRyc2]

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When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Curation, Social Business and Beyond | Scoop.it

Food for thought from Toddi Gutner for Business2Community:


I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:


****Are You Mobilizing Communities or Just a Voice in the Crowd?


I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)


It's a juggling act but one I think we're all experiencing on one level or another.


Excerpt:


Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.


This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:


This is what particularly caught my attention:


**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?


**They can be positive, negative or have a perverse effect contrary to what was originally intended.



****So are there any unintended consequences to compulsively tweeting from an event or otherwise?


This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.


One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and


**related ability for analytic thought will be reduced to nanoseconds.


I'd love to hear your Thoughts?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vNC1cn]

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Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
@BethKanter
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

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Whether You Like It or Not Marketers Future Is About Curation

Whether You Like It or Not Marketers Future Is About Curation | Curation, Social Business and Beyond | Scoop.it

Excerpted from the article:

"The ability to see what is valid (or a “reliable, relevant resource” to use the jargon of a teacher without a classroom) is becoming so incredibly important for both learners, marketers and citizens in general.
 

Those who have the ability to curate, or a strong notion of what curation implies, are the ones who will be leaders in this new century.

The rest of us will be following them, learning from them and adopting/dropping their stream of breadcrumbs as they mark the way.


As affiliate marketers, we’d do well to learn all we can so that we can become those curators in the industry.


Read more:  http://paypertrends.com/2011/11/first-droppers-and-curation/


Via Robin Good
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Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time

Mass Relevance Partners With Twitter - Helps Media & Brands Monetize Content in Real-Time | Curation, Social Business and Beyond | Scoop.it

This press release from Market Watch announces Twitter's first curation partner,

Mass Relevance  who will be Providing a One-Stop Shop for Publishers for Twitter Monetization Through Curation


Mass Relevance Joins Elite Group of Companies Granted Access to Twitter Firehose to Enhance Proven, Scalable Curation Platform Used by NBC, MTV Networks, Samsung, Pepsi, and NY Times


**"Media companies and brands have always found social content to be extremely engaging, but they have lacked the capability to license, filter or display this content in ways that fit their business," said Sam Decker, CEO of Mass Relevance


**Through the Mass Relevance platform, which harnesses Twitter's Firehose,


**content publishers will now have a complete solution to source,

   aggregate, filter and visualize syndicated Twitter content

   from a licensed company to any output they would like -- from Twitter    

   streams to geo-maps to standalone microsites


Selected by: JanlGordon covering "Content Curation, Social Media & Beyond"


Read more: [http://bit.ly/utWr4C]

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How Algorithms and Editors Can Work Together to Burst the "Filter Bubble"

How Algorithms and Editors Can Work Together to Burst the "Filter Bubble" | Curation, Social Business and Beyond | Scoop.it

This article is an ongoing discussion about a subject that effects all of us personally and professionally. None of us wants to be pidgeon-holed into what an algorithm thinks we are or unknowingly influenced by a peer group on a social network that has only one point of view.


In March, Eli Pariser gave a popular TED talk about “filter bubbles” —


**when search and social network algorithms only serve us content based upon our past searches and "likes”, we’re not seeing content we need. 


He cites many examples when  personalization algorithms don't work and human editors do, here is just one that caught my attention:


** Social Importance: Algorithms are good at surfacing what’s popular but not necessarily what’s important. The war in Afghanistan may not be “likeable” or “clickable,”

 

**but a human editor can ensure that stories about it get seen.


At Friday's Mashable Media Summit Pariser offers some very good solutions on how editors and algorithms can work together.


Here's what he said:


In his talk, Pariser noted that nearly every major online media company and platform is moving toward some level of personalization. And why not? It drives clicks and engagement, which drives revenue.


**But how can we create balance? From his book The Filter Bubble, Pariser asked the big platforms (Facebook, Google and Netflix, among others) about:


**the difference between implicit and behavioral intent.


He offers some solutions - here's one that caught my attention:


By hooking people with content users like and pairing it with content users need, editors can drive traffic and value simultaneously.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read full article: [http://on.mash.to/s4RAIa]

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Giuseppe Mauriello's comment, November 5, 2011 3:33 PM
thanks for this!
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Great Tips From A Pro - How You Can Use A Blog To Spread Your Ideas

Great Tips From A Pro - How You Can Use A Blog To Spread Your Ideas | Curation, Social Business and Beyond | Scoop.it

This piece is from Conversation Agent and I selected it because I thought it was worthy of your attention.


Starting a blog shows commitment to a topic, industry, group, project, brand, etc. It establishes you as someone who can stick with a regular appointment, and has something to say, teach, and learn. There are many more benefits.


Here's what caught my attention:


**participate in worthy initiatives -- in the last couple of years, we helped promote awareness of worthy causes through Bloggers Unite and Blog Action Day each year. 


**build a tribe -- is there a like-minded group with a problem you can solve? There's your opportunity to fill a content/community vacuum and get help in amplifying discussions


curate the content of others -- say you're passionate about a topic and there is already quite a bit of great information online. You could become a relevant filter and curator of that information, the de facto destination on that topic


Curated by JanLGordon  Covering "Content Curation, Social Media & Beyond"


Read full article: http://bit.ly/sErVd6


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Content Curation: Corporate Versus Small Business Curation

In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.


There is some very good information for small businesses.


Here are a few things Russell talks about:


He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).


Here are a few things he talks about:


**how to have the right site architecture for good SEO


**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.


**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a  creative way to add meaning without going overboard.


**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.


**Don't be too broad, match your topic with your brand message.


http://www.youtube.com/watch?v=UV--va4x2n0

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The Web's Most Ambitious Personal Data Project - Singly

The Web's Most Ambitious Personal Data Project - Singly | Curation, Social Business and Beyond | Scoop.it

This article was written by Marshall Kirkpatrick for ReadWriteWeb


You make data. A lot of it. From Web browsing to link sharing to photos published online, from phone bills to medical records to online banking - almost all of us produce an incredible amount of electronic data that slips right through our fingers...


Here's What Went Live 10/19 In case you didn't see it: Very exciting!


Singly 1.0 began rolling out to developers Oct. 19, 2011


****Those first users will be able to build apps that search, sort and visualize contacts, links and photos that have been published by their own accounts on various social networks but also by all the accounts they are subscribed to there.


****Want to search the contents of every link shared by every person you're subscribed to on Twitter (at least as far back as Singly can access)?


****Want to make a slideshow of all the Instagram photos your contacts have posted that have a certain hashtag in them? Or were on a weekend? Or whatever other criteria you can think of? Those kinds of things are possible now.


http://www.readwriteweb.com/archives/singly_platform_launch.php


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"






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The Future of Journalism - More Localized - Citizens Help Curate & Create News

The Future of Journalism - More Localized - Citizens Help Curate & Create News | Curation, Social Business and Beyond | Scoop.it

This article is written by Ross Dawson, for The Future of Journalism Blog. Ross is one of my favorite people - His blog is Trends in The Living Networks - he's a media futurist and one of the best!


Here are some highlights:


****Novelty, in uncovering newsworthy stories, remains as critical as ever, reinforcing the importance of traditional journalism. Investigative reporting will retain a central role in society.


****Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.


****Reputation becomes even more important in a world of unfettered information production.


****We will have context-specific measures for the reputation of both publications and individual journalists,


****enabling their audience to decide whether to place credence in their views.


****Relevance relates news to individuals or small groups of readers, often through personalisation and localisation.'


****Journalists will provide value through a deep understanding of focused groups, the issues they face and the decisions they need to make.


****Community will shift to the centre of media revenue models, meaning that journalists will need to understand and engage well with communities of news consumers, often enlisting their assistance to curate as well as contribute to news reporting.


****Those journalists and publishers who recognise where value resides in the emerging landscape of news will prosper themselves, and create many-faceted wealth for us all.


http://futureofjournalism.com.au/the-future-of-journalism-by-ross-dawson/


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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