Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | Curation, Social Business and Beyond | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei
janlgordon's insight:

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

 

Use Facebook Stories to Build Your Brand

 

Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerful real-time video tool.

 

Jeahnig explains exactly what this feature can provide for your marketing.

 

Here's what caught my attention:

 

  • For anyone getting into live video Facebook Stories is a great tool to use. The earlier you get on board the farther ahead of the competition you will be.

 

  • A couple of ways to approach your audience is with industry news or showing them your work space. What you record depends on your niche and goals.

 

  • The human factor adds trust to your brand. You need to establish this as quickly as possible when building your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

  

Read full article here: http://ow.ly/DY7730ctEhI

 

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Generate More Revenue from Social Selling Methods

Generate More Revenue from Social Selling Methods | Curation, Social Business and Beyond | Scoop.it
The rise of mobile marketing and social networks has resulted in the advent and evolution of the Social Sellin
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides information on how to increase engagement on social media.

 

In order to stay ahead of the competition it's important to effectively reach your target market.

 

Drive Up Your Social Media Sales

 

As you grow your audience on social media you will want to build trusted relationships with them. I agree that in order to attract new customers you need to focus on approaching your audience in an authentic way.

 

Gilbert explains how to best approach your social media marketing in a non-sales way.

 

Here's what caught my attention:

 

  • Engage on Facebook -- especially in groups. This is still one the top places to build your brand and a community. Once you establish relationships there you can lead them to your Page.

 

  • On Twitter take advantage of trending hashtags and engage in live chats and contests. There is still a viable audience who is interested in what your brand has to offer there.

 

  • Get active with mobile marketing and start posting and engaging. Include SMS text messaging or push notifications as a part of this strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/4dd530cpeIi

 

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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Curation, Social Business and Beyond | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More
janlgordon's insight:

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

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Digitalhub's curator insight, April 19, 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 6:46 AM
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Increase Your Facebook Ads Revenue

Increase Your Facebook Ads Revenue | Curation, Social Business and Beyond | Scoop.it
Facebook ads are not only a great way to grow your business Page -- they also can help improve your website traffic and conversion rates.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to increase your subscribers and conversions through Facebook advertising.

 

You can remind your prospects about what you have to offer directly through their Facebook account.

 

Remarket Your Social Ads For More Sales

 

By using Facebook Pixel and Custom Audiences your business can directly target ready buyers. I agree that these features can help improve your conversion rates and bring more visibility to your website.

 

Gilbert shows how to target the right market through Facebook's unique advertising platform.

 

Here's what caught my attention:

 

  • Your ads can now be displayed to your readers in several ways. This includes being able to track your ad performance, bidding for conversions through Facebook pixel, and placing your products or services in front of your interested visitors.

 

  • The more narrow your focus is within your target market the better results you will achieve. Instead of mass marketing to a larger group drill down to a specific segment.

 

  • Facebook retargeting can help your business retain its website visitors. Because they are familiar with your brand they will be more likely to make a purchase.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/iisM304oIq5

 

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janlgordon's comment, September 21, 2016 8:55 PM
Thank you @malek :-)
janlgordon's comment, September 22, 2016 10:36 AM
Thank you @Ricard Lloria & @Skylly_W :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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What the New Facebook Algorithm Means For Publishers

What the New Facebook Algorithm Means For Publishers | Curation, Social Business and Beyond | Scoop.it
Is Facebook addicted to tinkering with it's News Feed algorithm, or is there a method in its madness? See the trends indicated in the recent changes
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides a better understanding of the latest changes to Facebook's algorithm and what this means for businesses and publishers.

 

Content is now measured according to time spent on a post and the amount of 'likes' and comments.

 

Facebook Posts Are Based On Interest and Quality

 

Meaningful content is what's more important according to Facebook. I agree that the old practice of promotional posts are no longer being measured -- publishers need to adapt their strategy that reaches an audience in a way that is appealing, interesting, and compels them to read an article.

 

Capaloff explains how Facebook uses a combination of methods including who made a post, the type of content, the amount of activity being generated, and how it relates to the audience. He provides feedback from industry leaders in tech, finance, publishing, business, media, and social media.

 

Here's what caught my attention:

 

  • Always count on Facebook to tweak its algorithm. Their aim is to improve the quality of posts for users while encouraging publishers to offer content that speaks to their audiences in an authentic way.

 

  • A better user experience means better content that stands out from the rest. Facebook aims to continue to learn more about what keeps us engaged and why.

 

  • Think of your posts the same way that you do your blog. Determine how your content is of value to your community and measure their responses in order to make improvements.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.com

 

Read full article here: http://ow.ly/SbD3302PhYY

 

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janlgordon's comment, August 2, 2016 5:40 PM
Thank you Os Ishmael & @Marco Favero :-)
janlgordon's comment, August 3, 2016 10:47 AM
Thank you @Anna @Stephen Dale & @Stan Smith :-)
janlgordon's comment, August 4, 2016 10:45 AM
Thank you @Skylly_W & @Anna :-)
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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]

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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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Social Media & The Always Connected Consumer - What You Need to Know

Social Media & The Always Connected Consumer - What You Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation.  


There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention:


Excerpt:


What is the future of social media? Do you think it will pull ahead of classical media?


**Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education.


Here are some highlights:


** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts.


**They live and breathe in social networks and rely on smartphones or tablets as their windows to the world.


**when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time.



**If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer


Here are some takeaways:


The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise.


**The trick is to understand the difference between emerging and disruptive technology


**only focus on those that will deliver and not distract.


How can social media activity increase the revenues and profitability of a company?


**To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale


**the journey is in its own way engaging and fulfilling.


**You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer


Curated by Jan Gordon covering "Change Through Ongoing Discussions"

"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/I3lErJ]

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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Curation, Social Business and Beyond | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss


Why having the right social media tools matter:


"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.


It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.


Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"


See full infographic here: [http://bit.ly/JMXlS0]

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Cheri Ruiz's curator insight, June 11, 11:33 AM
This is simple easy to navigate infographic on how to successfully brand yourself on various social media sites. A good basis to look at when starting to personal brand!
Taylor Smith's comment, June 21, 7:53 PM
This is honestly so helpful! thanks for this!
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Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

In case you missed this from Mashable last week, great information on 845 million active users on social networks. 


**More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

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Here's A Content Strategy That Delivers ROI - 7 Surefire Tips

Here's A Content Strategy That Delivers ROI - 7 Surefire Tips | Curation, Social Business and Beyond | Scoop.it

This post was written by Charissa Grandin on Lingospot Blog I selected this because I thought the suggestions were very helpful whether you're creating it or curating content.


****For some reason the link at the top that leads to the article is broken at the time of writing, to read the full article, scroll to the bottom, that link works fine.


Having the right online content for your business can help you retain customers and attract new ones.


Excerpt:


**What can you do to keep your existing customers coming back and invite additional customers to your business?


**Below are some tasks you can get started on today to improve customer retention through content.


**Needs and concerns - What are your customer's needs?


**What are they worried about?


**What do they most need?


****Create content that alleviates their most urgent concerns and offer solutions


**Keywords


**Make a list of keywords and phrases they may be searching for that will lead them to you


**create content around those topics


**Frequently asked questions


**Make a list of all the questions people ask and create content around them using the word solutions in your title


**Create lots of content


**Put out as much content on your site, twitter, Facebook, etc.


**The more content you have online centered around your key subject, the more likely you are to rank highly in search


**Be Active


**Engage with your audience, be active in online communities


**Include links to your content that address concerns you come across in your online interactions


**Promote your content


**Tweet it, tell everyone about it, if your content is useful, people will share it with their networks as well.


Curated by Jan Gordon covering,  "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/ylR5p1]

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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Curation, Social Business and Beyond | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.


I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.


**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.


Here's an excerpt:


The Social Media Universe


Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.


The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.


Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"


See article and infographics here: [http://bit.ly/zGYnAN]

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janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information
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Engagement Publishing is the New Content Marketing - Here's Why

Engagement Publishing is the New Content Marketing - Here's Why | Curation, Social Business and Beyond | Scoop.it

I selected this piece today because it is timely and relevant, social media is part of the equation but the focus should be on social business, which is the bigger picture. It's important to package your content and repurpose it to fit the social network(s) where your audience resides. 


In this interview with McKinsey and Compay, John Battelle, founder & chairman of Federated Media Publishing says.....


**Marketers need to shift their mindset from being a publisher to engaging an audience.


To paraphrase:


Marketers are starting to see an ecosystem of paid, owned and earned media that they're very interested in feeding through social interactions and content marketing.


Here's what caught my attention:


Marketers have always created content, print and radio ads, 30-second spots, display banners


****But they never have really seen these elements as an integrated corpus of content living in a digitally driven ecosystem


**Marketers need to become engagement publishers


**"Increasingly, [marketers] are realizing that this social media space involves an ongoing conversation. Assets never really go away."


**Building conversation “inventory” at scale


I agree that all brands probably should be on Facebook, but what you really need is an integrated strategy that has – at its root – the brand's own domain, independent from any platform other than the Internet itself.


Measuring the success of conversational engagement


These things are very hard to directly measure from a simple click. And often, as we know, the people who click are not the people you want as customers anyway.


**So you need a bridge to that kind of insight that gives a media buyer the justification to say that this new technology is worth the investment.


**Marketers have been very interested in understanding how their content is amplified in the past few years


**Now there is technology that allows us to automatically collect and present this data (More in detail in interview)


**The best companies create communities of interest that are independent:


**they are rooted in the independent Web, with expressions on Facebook, or as an iPhone or Android app – those all become instances of their brand.


** Companies should create a circulatory system through which they can promote different aspects of their messaging and interactions with their community.


**If you're going to be a brand with a publishing approach to marketing, you must have an independent taproot that isn’t controlled by anyone but you. 


Put out your branches and feelers everywhere. Integrate that experience and let your content and messaging flow through it.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full interview here: [http://bit.ly/x7mHwm]

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Get On Board with Audio Content

Get On Board with Audio Content | Curation, Social Business and Beyond | Scoop.it
Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shell
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

 

Attract a larger audience with audio content.

 

Why Your Business Needs Audio Content

 

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

 

Kramer explains the impact of audio content on your business marketing reach.

 

Here's what caught my attention:

 

  • Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

 

  • Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

 

  • It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/tzxQ30crIAh

 

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Increase Engagement on Social Media in 6 Steps

Increase Engagement on Social Media in 6 Steps | Curation, Social Business and Beyond | Scoop.it
You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
janlgordon's insight:

I selected this article from Curatti written by Shane Barker because it provides information on how to increase engagement on social media.

 

It's important to have a community that is interested in your brand content.

 

Drive Up Your Social Media Conversations

 

As you grow your audience online you will want to build lasting relationships with them. I agree that in order to encourage engagement you need to review your current strategy and make adjustments.

 

Barker explains how to post content that people will want to respond to.

 

Here's what caught my attention:

 

  • Include humor in your tweets and posts. People want to be entertained, not just informed. Include images and relatable captions.

 

  • You will improve your chances of being seen if you include great images. There are free online programs that can help you achieve this.

 

  • Publish more video content -- these tend to get more reactions and feedback. Do this in between your images in a balanced way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/EH1X30bMJkz

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Avoid These 6 Costly Social Media Mistakes

Avoid These 6 Costly Social Media Mistakes | Curation, Social Business and Beyond | Scoop.it
By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid?
janlgordon's insight:

I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.

 

It's important to build solid objectives in order to be successful in social media marketing.

 

Common Social Media Mistakes

 

While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.

 

Naylor explains what to avoid and how to properly grow your social brand.

 

Here's what caught my attention:

 

  • Avoid spreading yourself too thin on too many networks. Focus on one and then move up from there. It takes time and dedication to develop your community.

 

  • Include the human touch in your accounts rather than just relying on automation or standard content. When people see the same messages they become bored quickly and move on.

 

  • It's important to include video as a part of your marketing strategy. People are especially drawn to this medium -- especially live stream broadcasts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ybsN309SFzZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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donhornsby's curator insight, March 14, 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
 
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The Power of Facebook Live for Your Business

The Power of Facebook Live for Your Business | Curation, Social Business and Beyond | Scoop.it
Since the launch of Meerkat and Periscope, live streaming has quickly caught on. Facebook took note and officially launched Facebook Live in April 2016.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows how live video can greatly improve your business reach on Facebook and beyond.

 

Attract a larger audience with Facebook Live and increase your Page interactions.

 

Improve Your Visibility in the News Feed with Live Video

 

Since the launch of real-time broadcasts on Facebook businesses now have more options to reach a larger Fan base. I agree that in order to be effective your videos should be targeted as well as of personal interest to your viewers.

 

Gilbert explains how Facebook measures live video and what this can do for your visibility. With a clear focus your business can begin engaging broadcasts that can take your viewers behind the scenes in a humanized approach.

 

Here's what caught my attention:

 

  • Live videos will show more prominently in the News Feed. As Facebook has updated its algorithm this will especially be important to pay attention to for your brand.

 

  • Users prefer entertaining and interesting videos versus educational or brand videos. Keep it fresh, fun, and informative to attract a large audience.

 

  • Improve your Page engagement, growth and blog subscribers with your live videos. A good call-to-action message will help improve your reach.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/xUzE3035MgZ

 

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janlgordon's comment, August 11, 2016 10:57 AM
Thank you @Robin Martin @Stan Smith @Anna @Micala Wilkins and @Ricard Lloria :-)
Dean Mercado's curator insight, August 11, 2016 12:24 PM
Share your insight
janlgordon's comment, August 11, 2016 2:27 PM
Thank you @Dean Mercado :-)
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Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | Curation, Social Business and Beyond | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet
janlgordon's insight:

I selected this article from LinkedIn written by Daniel Newman because it is a timely piece in an era where desktop and laptop computers are being replaced by mobile devices.

 

Sites not optimized for mobile will see a marked decrease in visits.” ~ Daniel Newman

 

Increased Mobile Usage Demands Responsive Websites

 

With more people spending less time on their computers businesses need to update or design their websites to reach more users. I agree that if your landing page is not responsive your visits and sales will fall behind.

 

Newman addresses the challenges of old website design versus the current trends, and cautions businesses to make mobile design a priority over desktop appearance.

 

Here's what caught my attention:

 

  1. A WordPress plugin or template is not enough to optimize, but instead the modern website should be built on a mobile experience that goes beyond just viewing.

 

  1. Social networks like Facebook are making it easier to capture content from their apps. These “browse-friendly” features make it easier for mobile users to share what they love.

 

  1. Google wants website owners to make the switch with them to a more responsive design. The tech giant is using AWPs (Accelerated Mobile Pages) to clean up bulky code meant for desktops in order to speed up page views. They are taking it one step further with PWAs (Progressive Web Apps) to help website owners offer visitors an app experience such as mobile payments.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Daniel Newman on LinkedIn

 

Read full article here: http://ow.ly/iXjl301vlV9

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, June 28, 2016 11:22 PM
Thank you @Jenne and @Skylly_W :-)
janlgordon's comment, July 15, 2016 10:50 AM
Thank you @Anna :-)
janlgordon's comment, July 27, 2016 10:43 AM
Thank you @Antonio Ormachea :-)
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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]

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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, plus infographic by Adam Vincenzini , there are some great tools for finding key influencers that can help your search in a whole new way. 


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?


**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards


Assumptions:


**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)

**locafollow.com

**twingulate.com


There are more suggestions in this piece having said that:

 

**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/7humubp]

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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.


This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.


Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.


12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+


Here's what caught my attention:


**81% of US respondents indicated posts from their friends directly influenced their purchase decision


**80% of respondents “tried new things based on friends’ suggestions.”


**78% of respondents said the posts by companies they follow on social media impact their purchases.


**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.


Are Brands finally "getting it" when it comes to social media?


**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.


**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases


Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"


See full article here: [http://onforb.es/KQTqAR]

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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Curation, Social Business and Beyond | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello
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What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC]

What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media?


Some very interesting information:


**Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets?


**Over that same time period, Pinterest receives 1,090 visitors


**LinkedIn absorbs 7,610 searches


**Flickr users upload 3,125 photos?


 **If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook


** two million videos are watched on YouTube.


What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself:

 

****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers:


Misleading and inaccurate.


You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here.


Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-)


This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"



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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Curation, Social Business and Beyond | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.


Excerpt:


It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.


**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”


Here are some of the takeaways:


**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.


**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”


**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread


**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.


****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”


**Brands need to be careful in not only what, but how much they curate. 


**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information


**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.


**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/xn8Ahn]

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Facebook is Accelerating Their New Timeline Rollout - Find Out What's New

Facebook is Accelerating Their New Timeline Rollout - Find Out What's New | Curation, Social Business and Beyond | Scoop.it

I selected this because the Timeline on Facebook because their rollout is continuing to move forward and there are important links you should know about.


As we all know, the Facebook timeline is the new way to Tell your life story through photos, friendships and personal milestones like graduating or traveling to new places.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article here: [https://www.facebook.com/about/timeline]

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