Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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12 Business Branding and Email Tools

12 Business Branding and Email Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

 

Reach your full potential online with these great resources for business.

 

12 Great Business Tools for Branding and Email Marketing

 

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your company a more successful one.

 

Here's what caught my attention:

 

  • Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

 

  • Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

 

  • Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://curatti.com/business-branding/

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Angela Cain's curator insight, March 19, 1:39 PM

Need help managing emails & making your #business run more effectively?

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The Rise of Independent Entrepreneurship

The Rise of Independent Entrepreneurship | Curation, Social Business and Beyond | Scoop.it
Today, from self-employed to the sharing economy, and the service industries which support them, there is a real boom in entrepreneurship
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the growing trend of young entrepreneurs.

 

How Generation C is having a big impact on starting a new business online.

 

The Rise of the Independent Entrepreneur

 

Small business owners are on the rise, especially in North America. I agree that this raises new opportunities as entrepreneurship continues to grow.

 

Morin explains the impact of the Generation C business owner on our society and corporations.

 

Here's what caught my attention:

 

  • In the United States freelance workers have increased over the last decade. The self employed accounted for 30 percent of the workforce according to US Census Data.

 

  • The realm of entrepreneurship is currently dominated by millennials under the age of 35. Young baby boomers are jumping on this bandwagon and mimicking their successes.

 

  • As the younger generation has grown older and started families the need for flexible schedules and less commuting has increased.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/p27H308Dbkp

 

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10 Steps to Becoming a Successful Entrepreneur

10 Steps to Becoming a Successful Entrepreneur | Curation, Social Business and Beyond | Scoop.it
If you classify yourself as a modern entrepreneur, get strapped in for the journey ahead. Here are 10 things you should know, to help you along your way
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it provides recommendations on how to be successful as an entrepreneur.

 

Using the right methods to become a great modern business owner.

 

Entrepreneurship Takes Knowledge and Action

 

There are many who call themselves entrepreneurs on the Internet today. I agree that in order to stand out from the rest you need to take the right action steps that help you move forward.

 

Temelkov shows several ways business owners can become successful in their niche.

 

Here's what caught my attention:

 

  • Take action and don't just talk about doing your job. Choose to react less and put your best foot forward with your prospects and customers.

 

  • Have a clear understanding of your goals and objectives. This takes discipline, which leads to a pattern of consistency.

 

  • Don't be afraid of failure -- it happens to all entrepreneurs. Instead, learn from your mistakes and if necessary acknowledge them to your customers and those you are working with.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/mkfg303OgAb

 

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janlgordon's comment, October 7, 2016 11:03 PM
Thank you @Skylly_W :-)
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | Curation, Social Business and Beyond | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.


My intro:


There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 


Having said that, this is what particularly caught my attention:


Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued


“On the other hand, information wants to be expensive, because it’s so valuable.


**"The right information in the right place just changes your life."


**This set the stage for an entirely new era of free-thinking “free” advocates"


****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:


****"There is always a cost to “free.”


****While it may not extract a payment from your bank account, there is always a “time” cost involved.


****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.


****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....


**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.


****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/sreMX5]

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Entrepreneurship is Our Revolution

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.


I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.


Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.


Intro:


"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."


"When it's darkest men see the stars.”

-Ralph Waldo Emerson


My prediction:


"this decade may well be our country’s finest hour


the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.


**This entrepreneurial revolution will permanently reshape business as we know it


**More importantly, change the quality of life for all who come after us."


**It’s possible we’ll look back to this decade as the beginning of our own revolution.


**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.


****Our children will look back on and marvel that when it was the darkest, we saw the stars.


Curated by Jan Gordon covering "Entrepreneurs and Beyond"


Read full article here: [http://www.cnbc.com/id/45307694]

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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Curation, Social Business and Beyond | Scoop.it

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from Shoplet.com


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article [http://bit.ly/um8j7u]


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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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Build Your New Business in College With These 6 Tips

Build Your New Business in College With These 6 Tips | Curation, Social Business and Beyond | Scoop.it
Are you interested in becoming a student entrepreneur? This article has 6 great business ideas along with actionable tips to get you started
janlgordon's insight:

I selected this article from Curatti written by Tia Moreen because it explains how even students can start their own business venture.

 

How start a new business online while attending college.

 

So You Want to be a Student Entrepreneur?

 

You can be successful while studying for your degree. I agree that with the right knowledge and tools you can begin your own business.

 

Moreen explains the pros and cons of being a student entrepreneur and how to begin the process.

 

Here's what caught my attention:

 

  • Those who are in their twenties are more apt to be risk takers. These students can leverage their connections with fellow classmates and professors.

 

  • Raising enough capital is one of the biggest challenges of starting a new business. Spending less time with friends and family is also a reality.

 

  • As a business owner you can learn a lot of new skills as you start to wear several hats. Not only are you the manager, but you are also the marketer, accountant, and financier.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/v9gg308YrRO

 

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13 Ways Entrepreneurs Can Save on Travel

13 Ways Entrepreneurs Can Save on Travel | Curation, Social Business and Beyond | Scoop.it
Business travel can become an expensive venture. However, the people who probably feel the pinch the hardest are small business owners and entrepreneurs.
janlgordon's insight:

I selected this article from Curatti written by Jennifer Hanford because it explains the current cost of business travel and how to save money on your next trip.

 

If you are a frequent flyer for your business or company you need to know how to budget wisely.

 

Use These Money Saving Tips on Your Business Trips

 

When it comes to frequent travel your budget can go overboard pretty fast. I agree that in order to be efficient and have more profit for your business you need to know how to trim the costs.

 

Hanford shows entrepreneurs several ways they can lower their travel costs so that they can benefit from face-to-face meetings.

 

Here's what caught my attention:

 

  • Airlines have installed browser cookies and can track how many times you are flying. According to their data they can adjust your ticket price accordingly. You can avoid this by browsing the web in private mode.

 

  • Check local and smaller airlines directly for prices. These may not be included in global searches. Sometimes they will have special offers and lower costs than larger companies.

 

  • The cheapest day and time to book domestic flights is Tuesday at 3 p.m. EST according to FareCompare. The cheapest day to fly is Wednesday and of course on red-eye flights and early morning trips.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/n4wS30474SE

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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janlgordon's comment, September 14, 2016 10:40 AM
Thank you @SENAME Interactive & @Skylly_W :-)
janlgordon's comment, October 4, 2016 10:46 AM
Thank you @Anna :-)
janlgordon's comment, October 7, 2016 11:02 PM
Thank you @Skylly_W :-)
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What Comes First The Customer, or Marketing and Innovation?

What Comes First The Customer, or Marketing and Innovation? | Curation, Social Business and Beyond | Scoop.it
Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.
janlgordon's insight:

This article is from Digital Tonto and I selected it because it was thought-provoking and something we as marketers and innovators should pay attention to.


Here's what caught my attention


“The customer is always king” has long been a time-honored business adage.  Peter Drucker, the most renowned management thinker of the 20th century, was probably best known for advocating a consumer-centric approach.

 

A lot of the confusion stems from a misunderstanding of what Drucker actually said, which was:

 

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

 

 The truth is that a successful business must balance the needs of a variety of stakeholders.

 

Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

 

 The Stupidity of Crowds


 "The ability to make distinctions between smart and dumb crowds can be the difference between a runaway success and unequivocal disaster"

Digital Tonto


There’s a reason why people like Henry Ford and Steve jobs don’t like listening to customers—customers are a crowd and crowds are often stupid.

 

They usually represent the conventional wisdom of the present, rather than the possibilities of the future and following them often leads to mediocrity, not excellence.

 

That’s why truly visionary entrepreneurs make their fortune from betting against the crowd.  They create something new, something nobody is asking for because they’ve never seen it before.  It’s difficult to “start with the customer” when one doesn’t exist yet.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1kMjtf5]

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janlgordon's comment, December 15, 2013 11:40 PM
Marty Koenig, Thank you Marty! You are so right, if we keep talking to each other and following popular trends, it's very possible that we will miss the boat. .
Charles Rein's curator insight, December 17, 2013 12:15 PM

The Idea of the Customer comes first, then the plan to pull them into your market

Ray Beauchamp's curator insight, December 28, 2013 4:23 PM

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

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Demystifying the Data Dilemma

Demystifying the Data Dilemma | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.


Here's a snippet from this piece:


Andy Capaloff says:


You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.


So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processes in great detail.  You are asking a computer, remember.  It is no more capable of understanding nuance than was a brilliant former colleague.


Here is a special offer from Curatti-


We're looking for 2 to 4 small businesses to submit raw data and reports you are producing, that pertain to your sales funnel.


Andy will try to highlight the problem areas that need  addressing and perhaps pinpoint holes in the data.


He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17DsK8L]


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Jeremiah Owyang Speaks at LeWeb “State of Social Business” Timely & Relevant

Jeremiah Owyang, A Partner at Altimeter Group shares at LeWeb, “State of Social Business”, important information you need to know if you're in social media or your business is embarking on a social media strategy.


He introduced the Social Business Hierarchy Needs Report at LeWeb in addition to his keynote address.


Jeremiah Owyang says that in 2012 the main focus will be on social, local and mobile data. In his talk, he says that social is so new, and companies aren't ready for it. They don't know what it is they need, therefore, they don't have the right talent in place to move forward.


If you're in one of these companies or servicing one of them, this presentation is something you won't want to miss.


My commentary:


As an entrepreneur, always being drawn to the "cutting edge" I can tell you from past experience, it's important to know that social business is still in its very early stages. Even if you have the latest and greatest widget or service, if people aren't ready you will be spinning your wheels.


Here's the most valuable lesson I can pass on to you having been a pioneer in Cable TV and the internet.


**Know where the marketplace is now and understand what you need to do now to get ready and operate successfully


**Is your product or service too early? Are there enough early adopters who know they need what you're offering or is there too much of an education process ahead before you see ROI


**Is there something you can do right NOW to fill a need and establish the right relionships to build your business accordingly while you wait for the market to evolve?


**If you're a company, this talk will help you to see what it is you need, what you're lacking,  and where you are in general with all of this, so you can put the right infrastructure in place and move in the right direction


"Make everyone in your business a diplomat, the rest is orchestration"


Commentary and selection by Jan Gordon covering "Content Curation, Social Media and Beyond"


http://www.ustream.tv/recorded/1900650

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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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Fampus Aims to be Best Curated Database of Events for College Students

Fampus Aims to be Best Curated Database of Events for College Students | Curation, Social Business and Beyond | Scoop.it
As college students get back into the swing of things at school this fall, Des Moines-based startup Fampus is hoping to make itself a prominent part of their planning.

 

Fampus has a core team of 12 employees, plus 3-5 interns at every school where it’s operational. Goldman said the curation of event data made possible by the company’s presence on the ground at schools helps separate Fampus from other alternatives.

 

“We’re of the philosophy that if we go out there and accumulate all the data and clean it, if you will, and make sure that it’s all accurate with that very comprehensive list of events, we’re going to provide the best database of events out there,” Goldman (left, photo courtesy of Fampus) said.

 

http://www.siliconprairienews.com/2011/08/coming-to-campus-this-fall-fampus-aims-to-change-college-events

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