Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Demystifying the Data Dilemma

Demystifying the Data Dilemma | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.


Here's a snippet from this piece:


Andy Capaloff says:


You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.


So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processes in great detail.  You are asking a computer, remember.  It is no more capable of understanding nuance than was a brilliant former colleague.


Here is a special offer from Curatti-


We're looking for 2 to 4 small businesses to submit raw data and reports you are producing, that pertain to your sales funnel.


Andy will try to highlight the problem areas that need  addressing and perhaps pinpoint holes in the data.


He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17DsK8L]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


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Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012

Futurist, Ross Dawson Says: We Can Expect These 12 Themes in 2012 | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ross Dawson, who is someone I always listen to. The slideshow is a bit hard to read but there is text that explains the 12 themes for 2012. I found them all very interesting.


What particularly caught my attention was:


CROWD WORK


**In a connected world labor is a global game, and talent can be anywhere.


**Small businesses are now able to draw on low-cost skilled workers to extend their capabilities and grow faster.


**Large companies, from Procter & Gamble and IBM down, are recognizing that even they need to go beyond their employees to innovate fast enough.


****Creative industries and now media companies are drawing on crowds to generate ideas and content. Service marketplaces such as oDesk and


**Freelancer.com have already brokered over $1 billion of work.


EVERYTHING SOCIAL


**It is just over five years since Facebook was opened to the general public on September 26, 2006, finally making social networking an activity that transcended all demographic divides.


**There are now well over 1 billion people active on social networks around the world.


**Almost everything will be social, including organizational work processes, government policy and service delivery, shopping, school and adult education, job search, music, and almost every aspect of media.


**This explosion will create a social divide, with at one end of the spectrum the oversharers who live completely connected lives, while at the other extreme many will choose opt out of the social world, in many cases cutting themselves off from career and personal opportunities.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/ruV4IB]

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Content Curators Compete In Game-Like Forum While Making Newsroom Contributions

Content Curators Compete In Game-Like Forum While Making Newsroom Contributions | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Tim Ryan a contributor for PSFKI thought this would be of interest to anyone who is curating content. Digg is doing something very clever and it's a whole new forum where you can contribute and curate and possibly find new audiences for your brand.


"Digg Newsrooms is a new channel introduced by the online content curator that uses bot's are all the channels by topic: http://digg.com/newsrooms


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full post here: [http://bit.ly/uChvnH]

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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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How A Social Media User Becomes A Social Media Leader - What You Need To Do

How A Social Media User Becomes A Social Media Leader - What You Need To Do | Curation, Social Business and Beyond | Scoop.it

This article was written by Dave Larsen for Kissmetrics, he has some very good advice and takeaways.


Excerpt:


As you build your reputation as a leader, your reputation will begin to take on a life of its own.


"I abandoned my twitter account months ago. My abandoned account got tens of thousands of followers anyway. It was an incredible lesson to me. Many people even kept tweeting personal recommendations of the old account name until they figured out the change.


Because it was on tons of list, recommended in many, many blog posts, etc., people attracted to the reputation just kept arriving.


****And all I did was start by helping. Done right, helping is the highest quality and most efficient interaction possible, as it also creates connections, and builds reputation.


****Everyone can help someone.


****If you can help one person, you can help two, and if you can help two, you have already started building a community, and creating your reputation as a leader in that community.


Don’t lose sight of always creating quality interactions and making quality connections.


****Use the quality scale and be ruthless with your time, and you too can quickly be acknowledged as an awesome leader yourself!"


Read full article: [http://blog.kissmetrics.com/social-media-leader/


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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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The Growth of Social Media on Mobiles

The Growth of Social Media on Mobiles | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ruhani Rabin on his blog


Intro:


These days they aren’t only one of the most widely used gadgets in the world, they’re mini computers we can fit in our pockets and do just about anything on.


Here are a few statistics on social media engagement on mobile and who's doing it.


**Figures show that, on average, the highest percentage of mobile social media users are between the ages of 25 and 35, and a bigger percentage of women are online more often than men.


**Social media used on mobile phones is the only kind of entertainment that people still partake in while engaged in other forms of entertainment.


**Statistics show that more than 100 million people access Facebook through their mobile phones and the number is steadily growing, while more than a third of Twitter users access it using their phones.


Read full article [http://bit.ly/uqQOgx]

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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The Science of Social Timing Part 1: Social Networks (Infographic)

The Science of Social Timing Part 1: Social Networks (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information.  The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.


This piece is from Kissmetrics - Data courtesy of Dan Zarrella @danzarella and Hubspot @hubspot


For all of you who are posting content and engaging on social networks, if you haven't seen this piece, it's worth your time.


**Facts and Stats to Tweet:


**5PM Eastern Time is the best time to tweet.

The best tweeting frequency is 1 to 4 tweets per hour. »tweet«

 

**Saturday is the best day to share content on Facebook. tweet

Noon Eastern Time is the best time of the day to share content on Facebook, tweet.


**The best sharing frequency on Facebook is .5 posts per day.


It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.


Use the following data to learn when your audience is most likely to tune in.


Data courtesy of Dan Zarrella (@danzarrella) and HubSpot. Content available as a


http://blog.kissmetrics.com/science-of-social-timing-1/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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9 Glorious Truths About Creating Great Content

Mitch Joel wrote this piece (6 Pixels of Seperation Blog) - Great insights and suggestions to help you create amazing content.


Intro:


"Marketers don't like to make mistakes. People don't like to make mistakes. Content has become a core ingredient in the Marketer's recipe for success. The challenge is that creating great content is like creating art: it's not a perfect science..."


Here's what caught my attention:


It's not the start of the content creation that is hard. Many brands struggle with this: they feel like they just don't know how to start. They feel that starting is the hardest part.


**What you learn as you create more and more content is that -


**it's not starting the work that is hard, it's revising it, reworking it and re-editing it that is not only the hard part, but it's the part you should (learn to) love the most.


**Great content comes from the reworking of those initial ideas.


Complex is bad. For some reason, brands think that for something to be serious, it needs to look and sound complex. I'm not sure why that is, but the best content is not complex... it's honest. And, if you think about it, honesty comes through best when it's kept simple.


Be a part of the culture.


**When you're creating content, think about it as your art (because it is art). Always remember that the best art plays some kind of role in our culture... in our humanity. Take the time to think about and figure out what your role is in our culture.


http://www.twistimage.com/blog/archives/9-glorious-truths-about-creating-great-content/

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Creating Community By Curating Content

Margie Clayman never disappoints, and she delivers once again in this piece about curating content and building community. I know Guillaume Decugis and the scoopit team have created this wonderful platform for all of us who have common interests to build a vibrant community. I see this happening and I absolutely love being a part of it!


Here's what caught my attention: (I could have just cut and pasted the whole article but you'll get the idea).


"when you curate content, you need to go beyond your own front yard. You need to try to find new people so that your audience remains interested in what you are doing."


Guess what happens when you visit other blog sites? You meet new people! You start commenting on those posts, thereby networking not just with the blogger but also with his or her audience. Pretty soon, you’re talking to them all on other platforms, and there you have it – you’re starting to add to your community!


You read a lot of different perspectives or opinions


Another benefit to curating content for your community is that you are offering perspectives and opinions that are not just, well, yours. There’s nothing wrong with sharing your opinion, of course, but people sometimes like to see what else is out there. Just like Ariel the Mermaid, they want to know what lurks above your part of the sea. If you provide access to that information, you keep your audience engaged and you also can entice people who may not relate 100% to your perspective but who enjoy reading some of the other perspectives you curate. Woops, there goes your community, growing again!


You reveal your likes and dislikes


I think curating content reveals a lot about a person. Yes!


I’m sure that if you look at some of the curating I’ve done over the last year or so, you can get an idea of what kind of stuff I like and what kind of stuff I don’t like. You might get a feel for my sense of humor or for what I find touching. These are deep-seated aspects of a person that may not come across through a blog post here or there.


http://ariesgdim.visibli.com/share/Eo4VEB


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Fampus Aims to be Best Curated Database of Events for College Students

Fampus Aims to be Best Curated Database of Events for College Students | Curation, Social Business and Beyond | Scoop.it
As college students get back into the swing of things at school this fall, Des Moines-based startup Fampus is hoping to make itself a prominent part of their planning.

 

Fampus has a core team of 12 employees, plus 3-5 interns at every school where it’s operational. Goldman said the curation of event data made possible by the company’s presence on the ground at schools helps separate Fampus from other alternatives.

 

“We’re of the philosophy that if we go out there and accumulate all the data and clean it, if you will, and make sure that it’s all accurate with that very comprehensive list of events, we’re going to provide the best database of events out there,” Goldman (left, photo courtesy of Fampus) said.

 

http://www.siliconprairienews.com/2011/08/coming-to-campus-this-fall-fampus-aims-to-change-college-events

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Curation Nation: The Rise of Content Entrepreneurs (Part 1)

Curation Nation: The Rise of Content Entrepreneurs (Part 1) | Curation, Social Business and Beyond | Scoop.it

Steve Rosenbaum, author of Curation Nation, wrote this post. I have very little to say here, the article is really amazing. All of us who are curating content are on the leading edge of something very powerful.

 

Intro:

 

Future of Media follows changes, evolution and trends in media and journalism. Future of Media is a DigitalJournal.com project.

 

I have a confession to make. I’m a content crook. A newspaper thief.

I’m pretty sure that Rupert Murdoch would say I stole intellectual property.

 

 

I started at a very young age. I was nine years old, and as a young man, I always seemed to want to be an entrepreneur. I remember clear as day the first time I noticed all that valuable content just sitting there. Waiting to be repurposed. It was pure gold, and no one seemed to see it but me. Up and down my suburban street, piles and piles of almost brand new newspapers set out by the curb to be picked up by the town’s recycling truck.

 

I knew they were valuable, because my mom and dad read them eagerly each day. On Sundays they were part of a family tradition that included bagels and lox. Newspapers were valuable; after all, people paid for them. And these slightly used copies were simply stacked in neat, crisp piles, there for the taking.

 

Now, I understood that they weren’t worth the full price. They were a day old. But they couldn’t be worth nothing. Surely someone would be willing to buy day-old newspapers at a discount!

[read full amazing article http://j.mp/qvcrPd]


Via Giuseppe Mauriello
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How Startups Can Gain Visability and Reputation by Curating Great Content

How Startups Can Gain Visability and Reputation by Curating Great Content | Curation, Social Business and Beyond | Scoop.it

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.


In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.


He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.


**Curation is a useful approach for all companies but especially for startups:


Here's what especially caught my attention:


**Thought Leadership

   

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.


**Hub of Information

    

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.


**Collections

    

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.


**Content with Commentary

    

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000


One Takeaway: 


**Successful curators often employ several of these approaches in addition to producing their own original content


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao


Read full article here: [http://bit.ly/zTGY37]

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28 Major Trends for 2012 and Beyond – Part 1

28 Major Trends for 2012 and Beyond – Part 1 | Curation, Social Business and Beyond | Scoop.it

Futurist Thomas Frey gives us some fascinating predictions for the very exciting year ahead. It's a great post with essential information to shift your thinking and get ready for 2012.


My intro:


There were so many things that I could comment on but my primary focus in 2012 is the future of content curation, the evolution and its impact on how we utilize and digest data in our business and personal lives. How will curation be perceived in 2012 and what will the monetary value be for content curation? 


Having said that, this is what particularly caught my attention:


Information Doesn’t Want to be Free– In 1984 at a Hackers Conference, Silicon Valley futurist Stuart Brand was the first to use the phrase: “Information wants to be free” in response to a point made by Apple co-founder Steve Wozniak but continued


“On the other hand, information wants to be expensive, because it’s so valuable.


**"The right information in the right place just changes your life."


**This set the stage for an entirely new era of free-thinking “free” advocates"


****My commentary: One of the reasons trusted content curators will become a very valuable asset to the information economy:


****"There is always a cost to “free.”


****While it may not extract a payment from your bank account, there is always a “time” cost involved.


****Without some amount of friction, the volume of information you have to sift through skyrockets and even with good search technology, your time-costs climb dramatically.


****The days of “free” thinking are numbered. Look for this mindset to shift over the coming years. More details here. This article is from 9/2/2011 - Two things that caught my attention....


**While it is true that the Internet is eliminating many of the gatekeepers, people trying to break into a field without going through gatekeepers find it far harder to gain credibility and foster a “trust” relationship with their audiences.


****In the end it still boils down to trust. Can I trust the person I am reading or listening to? Are they an accurate source of information? Will it be worth the time and brainpower I’m investing?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/sreMX5]

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Infographic: How Social Interactions Influence Buying

This piece was posted by Drew McLellan on his blog. This infographic focuses on the psychology behind how/why we buy and how social interactions influence those buying decisions.


Intro:


Throughout the infographic, you’ll find little nuggets called psychological reasoning like “we have an innate desire to repay favors in order to maintain social fairness whether those favors were invited or not.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See infographic here: [http://bit.ly/uNqHUW]


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Entrepreneurship is Our Revolution

This inspirational post was written by Steve Blank,  who teaches entrepreneurship to both undergraduate and graduate students at U.C. Berkeley, Stanford University and the Columbia University/Berkeley Joint Executive MBA program. author of the incredible book "Four Steps to the Epiphany" and so much more.


I wanted to share an article before Thanksgiving that really spoke to me and the hearts of many. I have been looking for days and felt when the right one came along, I would know it. This is that piece. No disrespect to the author, I moved things around and broke up paragraphs into smaller bites. They were so inspiring they almost jumped off the page.


Happy Thanksgiving to all of you. So grateful to have this platform and a wonderful community of fellow travelers on this path to share the journey.


Intro:


"This Thanksgiving season, it might seem there’s less to be thankful for. One out of eleven of Americans is out of work. Many pundits say the American dream is dead and see further decline of the West, particularly the US."


"When it's darkest men see the stars.”

-Ralph Waldo Emerson


My prediction:


"this decade may well be our country’s finest hour


the beginning of an economic revolution as important as the scientific revolution in the 16th century and the industrial revolution in the 18th century.


**This entrepreneurial revolution will permanently reshape business as we know it


**More importantly, change the quality of life for all who come after us."


**It’s possible we’ll look back to this decade as the beginning of our own revolution.


**It may even be the dawn of a new era for a new American economy built on entrepreneurship and innovation.


****Our children will look back on and marvel that when it was the darkest, we saw the stars.


Curated by Jan Gordon covering "Entrepreneurs and Beyond"


Read full article here: [http://www.cnbc.com/id/45307694]

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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Curation, Social Business and Beyond | Scoop.it

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from Shoplet.com


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article [http://bit.ly/um8j7u]


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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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40 (Under 40) Hottest Young Stars in BUSINESS Across the Globe

Obviously some people we all know already, introducing others that we're going to hear a lot more about.


**The most important thing to think about is how their innovation is going to impact all of us personally and professionally.


Intro:


They're the hottest young stars in business across the globe. They're innovators, disrupters, and job creators; in fact, it's a pretty safe bet you're going to be working for them someday -- if you aren't already!


They're in technology, yes, but also in movies, music, athletic wear, and even curry-flavored chocolate. And the scary thing is they're just getting started.


http://cnnmon.ie/uJygMA

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The Science of Social Timing Part 2: Timing & Email Marketing (Infographic)

The Science of Social Timing Part 2: Timing & Email Marketing (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information. The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.



This is part II about timing and knowing when you should do an email campaign when people you're targeting will be the most receptive.


Great information - Data courtesy of Dan Zarrella (@danzarella) and Hubspot @hubspot for Kissmetrics


**Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership.


**When reading this infographic remember: your own email timing data is the best data you can get your hands on!


Facts and Stats to Tweet:


Consumer promotion emails are best sent between 7pm and 10pm.


**Holiday promotion emails are best sent between 5pm and 7pm.


**Emails related to property and financial services are generally opened between 3pm and 5pm. Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.


**Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.


**Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest. The optimal email sending frequency is generally 1 to 4 emails a month.


http://blog.kissmetrics.com/science-of-social-timing-2/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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5 Effective Social Media Strategies [Infographic]

Great article by Bit Rebels

 

No matter how long you've been involved with social media, there's something in here for everyone!

 

Intro:

 

In order to be successful in social media, there are a slew of things that you can do and think about when you first start out.

 

Here is a simple yet effective list for it. It’s a list put together as an infographic by PR Marketing, and it will take us through the 5 ways to make our social media experience more effective.

 

** After all, it’s about connecting on a personal level and building a network that suits us and our intentions.

 

However, before we gulp all of this information into our knowledge bank, there are a few things that I would like to point out that might be helpful along the way.

 

****Make sure you know what the reasons are that you join a social networking platform. Knowing that makes it easier to pinpoint and choose the platform that will serve your needs best.

 

** All of the social networking platforms available have different focuses, and you’ll do good in choosing the one that you think will be best for your purposes.

 

**After having pinned that down, you can go ahead and just read through these 5 ways that will make you not only a successful social networker, but also keep it on a personal level. After that, just rock on!

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

http://www.bitrebels.com/social/5-effective-social-media-strategies-infographic/

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How To Leverage Klout Topic Pages To Build Your Business

I personally think the way Klout measures influence and contribution is rather iffy and I'm happy about the topic pages because it's a great way to curate content and connect with people of like minds. All sorts of opportunities are possible.


Excerpt:


Klout Topic Pages:


Once we get to Klout, we find on TOPICS on the left menu. This allows us to see the TOPICS a particular user is talking most about (and most recently) in their social circles. We find the TOPIC relevant to what we’re looking for and click on that. The result is the page to the right (click to enlarge).


Not only can we find a list of “influentials” on the topic of cheesecase, but we can see some of their “fans” as well. We can dive deep into each users social content as well, providing they’ve linked their other social services to Klout.


If we’re looking for connections and content (our own meaning making for our own business), the Klout “score” is more of a secondary guide rather than the elephant sitting in the judgment chair.


Remember the toggle: You can click right into a person’s Twitter or Facebook (or whatever) right from any of these Klout pages.


http://www.converstations.com/2011/09/klout-topic-pages-small-business-can-connect-and-curate.html


Via maxOz, ABroaderView
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Twitter Referrals Easier to Track in Analytics Now

Twitter Referrals Easier to Track in Analytics Now | Curation, Social Business and Beyond | Scoop.it

This is certainly good news!

 

"A little over a month ago, we talked about how many websites might be getting a lot more traffic from Twitter than they realize.

 

A little over a month ago, we talked about how many websites might be getting a lot more traffic from Twitter than they realize. This is largely due to the way analytics programs handle links from the many available sources of Twitter curation.

 

Essentially, as social media analytics firm awe.sm pointed out, analytics software has not been counting all Twitter referrals as Twitter referrals, mainly due to the fact that Twitter is accessible through a variety of channels via its API. That includes third-party clients and other sites that serve tweets. Many people link their Twitter accounts to their Facebook or LinkedIn accounts, for example, so in such cases, Twitter may have really been driving some of the referrals from those sources.

 

“When a user clicks a link in any kind of non-browser client, from Outlook to a desktop AIR app to the countless mobile and tablet apps, no referrer information is passed for that visit and your analytics software basically throws up its hands and puts the visit in the ‘Direct Traffic’ bucket,” explained awe.sm’s Jonathan Strauss, the author of the report. “The assumptions behind this fallback behavior show just how arcane referrer analysis is — if a visit didn’t come from another webpage (i.e. no referrer data), someone must have typed the URL directly into their browser address bar.”

 

http://www.webpronews.com/twitter-analytics-2011-08

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How to Find Meaningful Conversations on Twitter

David wells @inboundnow @davidwells wrote this post about how to ferret out the most relevant conversations on twitter that relate to your industry and filter out the noise. Great tools and resources!

 

Intro:

 

In this episode of Inbound Now, HubSpot's Social Media and Digital Marketing Podcast , David shares some advanced twitter search tips to help you wa...

 

http://jkcallas.visibli.com/share/yvAOjW

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