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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Curation, Social Business and Beyond |
The most detailed study of social media ever conducted
janlgordon's insight:

This piece by Globalwebindex has some amazing new information about Twitter, once seen as more of a niche social network according to research in 2009, but not anymore!


Jan Gordon: Note, Globalwebindex hasn't revealed the source of their data to date - here is a link from October 2012 with some findings and sources on Twitter and what's going on: - scroll to the bottom of the page.

Here are some highlights from this article:


**GWI.8, the Q4 2012 dataset from GlobalWebIndex, shows that the number of active Twitter users grew 40% from Q2 2012 to Q4 2012.

**This is equal to 288 million monthly active users (claimed to have used or contribute to Twitter in the past month) across the 31 markets currently

**researched by GWI (representing nearly 90% of the global internet population aged 16 to 65). That marks a whopping growth rate in active users of 714% since July 2009.

An incredible 21% of the global internet population now use Twitter actively on a monthly basis.

 What Does This Mean for Brands?

Using Twitter is becoming more relevant than ever, but we need to be aware of how any given audience engages with Twitter. Difference in usage patterns will reflect the local market norms, generational gaps, and privacy concerns

**it impacts the nature of the target audience who are active and the type of brands for which it would be relevant.

**All of this, of course, is dependent on running detailed analysis of your target audience and the local market context.

We also need to consider the changing nature of usage. The growing interaction with brands makes customer service and staff interaction a must if Twitter is employed as a communication channel.

**Also, the growing usage of Twitter as a discovery tool means that content is absolutely critical for brands.

**Overall, content is the ever growing mega opportunity of the new social landscape.

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: []

Gust MEES's curator insight, February 15, 2013 12:22 PM

Check also:


Gust MEES's curator insight, February 15, 2013 12:24 PM

Check also:


Gaurav Pandey's curator insight, February 16, 2013 8:34 PM

Great study on Twitter!

Here's another link to help you better engage on this platform

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES ( for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

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Why I'm Following You on Twitter (Or Not)

John McTigue wrote this piece for (Brand & Capture blog) - months ago but it is still very relevant today and it really struck a chord with me.......I probably would have said it a little softer but he's no nonsense,  real and professional and his points are right on the money. (no pun intended):-)




Here are the reasons I would follow you on Twitter, or not. Tips for becoming an influencer in social media.


I'll leave it up to you to decide whether or not I'm an "influencer". Frankly, I don't really care. My goal is to be helpful, not popular. Let's assume, for the sake of argument, that I am an influencer, and it's in your best interest to follow me on Twitter. Why?


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