Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Future of Social Media: 38 Experts Share Their Predictions For 2012

The Future of Social Media: 38 Experts Share Their Predictions For 2012 | Curation, Social Business and Beyond | Scoop.it

Brian Rice wrote this piece for Business 2 Community



"What is in store for 2012? With only two months remaining until the end of the year, there is no better time than now to pause and take a look towards the future."




Here are a few things that caught my attention:


Elias Roman, CEO and co-founder of Songza


First, the easy prediction: more and more of the information we consume on a daily basis (from news to product reviews to entertainment) will come via the social media channels we have opted into and, more specifically, from the information filters we have chosen to subscribe to in those channels.


****In the short term, more information will come from more sources delivered through fewer channels.


Tony Ellison CEO from Shoplet.com


****Social media can insert the missing human touch and allow mankind to tap into the full potential of the internet. Because of this, it is going to transform eCommerce as we know it.


Loren McDonald, VP of Industry Relations at Silverpop


The convergence of mobile, social, local and email, or “mocial,” is forcing marketers to change the way they interact with customers and prospects to ensure that they are where their customers and prospects are, all the time. In 2012 and beyond, savvy marketers will need to cross promote between all channels.


Read full article [http://bit.ly/um8j7u]


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Karen du Toit's comment, November 3, 2011 8:07 AM
Thanks for this! I have rescooped it!
janlgordon's comment, November 3, 2011 11:21 AM
Hi Karen, Thanks for rescooping this, nice to meet you here:-)
DiTesco's comment, November 3, 2011 3:33 PM
Thumbs up! Rescooped
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The Science of Social Timing Part 1: Social Networks (Infographic)

The Science of Social Timing Part 1: Social Networks (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information.  The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.


This piece is from Kissmetrics - Data courtesy of Dan Zarrella @danzarella and Hubspot @hubspot


For all of you who are posting content and engaging on social networks, if you haven't seen this piece, it's worth your time.


**Facts and Stats to Tweet:


**5PM Eastern Time is the best time to tweet.

The best tweeting frequency is 1 to 4 tweets per hour. »tweet«

 

**Saturday is the best day to share content on Facebook. tweet

Noon Eastern Time is the best time of the day to share content on Facebook, tweet.


**The best sharing frequency on Facebook is .5 posts per day.


It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.


Use the following data to learn when your audience is most likely to tune in.


Data courtesy of Dan Zarrella (@danzarrella) and HubSpot. Content available as a


http://blog.kissmetrics.com/science-of-social-timing-1/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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The Science of Social Timing Part 2: Timing & Email Marketing (Infographic)

The Science of Social Timing Part 2: Timing & Email Marketing (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information. The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.



This is part II about timing and knowing when you should do an email campaign when people you're targeting will be the most receptive.


Great information - Data courtesy of Dan Zarrella (@danzarella) and Hubspot @hubspot for Kissmetrics


**Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership.


**When reading this infographic remember: your own email timing data is the best data you can get your hands on!


Facts and Stats to Tweet:


Consumer promotion emails are best sent between 7pm and 10pm.


**Holiday promotion emails are best sent between 5pm and 7pm.


**Emails related to property and financial services are generally opened between 3pm and 5pm. Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.


**Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.


**Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest. The optimal email sending frequency is generally 1 to 4 emails a month.


http://blog.kissmetrics.com/science-of-social-timing-2/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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How to Curate Content & Build Your Platform

How to Curate Content & Build Your Platform | Curation, Social Business and Beyond | Scoop.it
This is a good article with great suggestions:

Here's an excerpt:

I call this building your platform. Having a platform you control, you build, and you create is more valuable than any amount of list or group you’ve built within the social space. First, when you build an audience in social your building on someone else’s platform.

Remember to do this:

You should be focusing your efforts on building audiences in permission channels in which you control. Email, mobile, and your content.

This is an excellent suggestion for those of you who are just starting to curate content:

One of the best ways to get started is to curate content for you industry. We cover that in depth in today’s show. I share with you some of my content curation strategies and why it’s a great place to start. When you start with curation it allows you to get a handle on what is being discussed in your industry. After awhile you should start seeing trends. You should also start to see an opportunity for unique content and perspectives–I’ve found this happens naturally after a short while of curation.

http://definingnewmedia.com/2011/07/29/week-in-review-plus-building-your-platform-and-content-curation-tips/
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