Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | Curation, Social Business and Beyond | Scoop.it
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process
janlgordon's insight:

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

 

Detailed planning and preparation will help you drive more customers online.

 

Run a Successful eCommerce Website

 

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

 

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

 

Here's what caught my attention:

 

  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

 

  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

 

  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e9dF307VlWI

 

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15 Ways to Boost eCommerce Conversions

15 Ways to Boost eCommerce Conversions | Curation, Social Business and Beyond | Scoop.it
The key purpose of any online store is to find ways to boost its eCommerce conversions. Online marketers need to come up with new solutions
janlgordon's insight:

I selected this article from Curatti written by Katherine Crayon because it provides insight on how to have a profitable business online.

 

Learn the best practices of eCommerce in today's competitive online world.

 

Best eCommerce Practices for More Sales

 

Increasing revenue from your website can be a challenge. I agree that you can accomplish this by improving your design and strategy.

 

Crayon goes over what changes can be made to your branding and website.

 

Here's what caught my attention:

 

  • The images on your website should be actionable and high quality to get noticed. Consider adding a cloud zoom to assist your visitors and enhance their experience.

 

  • Users prefer to watch videos over just viewing images. This will increase your sales by at least 64 to 85 percent. This also increases the length of time a visitor stays on a website.

 

  • The colors of your website do have an effect on 85 percent of shoppers. Take a look at your demographics and target market to determine which color schemes work best.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Katherine Crayon.

 

Read full article here: http://ow.ly/Vge3307LKQ2

 

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5 Ways to Improve Your eCommerce Product Pages

5 Ways to Improve Your eCommerce Product Pages | Curation, Social Business and Beyond | Scoop.it
Here are 5 essential eCommerce tips that that can help you effectively achieve your business goals for your online store
janlgordon's insight:

I selected this article from Curatti written by Simon Walker because it provides recommendations on how to be successful in attracting sales to your website.

 

Using the right methods can help to draw more customers to your business.

 

Improve Your eCommerce Results

 

When a potential lead lands on your product page you want to encourage them to want to know more. I agree that in order to grab their attention you need to include eye-catching images and content.

 

Walker shows several ways business owners can build a successful website design and execution.

 

Here's what caught my attention:

 

  • Place important elements high up on the page such as the price, product information, product image, ect. Make the best of your header by showing the best information first.

 

  • Make information clear and easy to find. Remove any distractions or too much text that may cause the visitor to leave the page.

 

  • Draw in more visitors with a 360 degree view. These visible features help the customer see your product more as if they were actually in the store.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Odp5306p1g5

 

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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | Curation, Social Business and Beyond | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....
janlgordon's insight:

This article is from Yahoo Small Business Advisor -  (It was originally posted on B2CommunityI) I selected it because the answer is something that all of us need to know. Is it a combination of both?

Take a look at some of the findings below:


According to  new study by the Webby Awards Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy?


* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.


Here is the first data point:


The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.


Here's what caught my attention:


We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:


  • Are influencers and early adopters the same people for a particular product, service or technology?
  • If they are not the same people, which group has the greatest influence with prospective customers or clients?


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://yhoo.it/1fxlewE]


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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic

55% of Shoppers Are Uncomfortable Giving Credit Card Info to Social Networks #Infographic | Curation, Social Business and Beyond | Scoop.it

By Todd Wasserman  - http://bit.ly/yuVgSx

Social networks attempting to execute commerce on their sites might face some resistance, according to a new survey.

...

Despite the prevalence of social networks, consumers are still queasy about oversharing when it comes to credit card info.

That, at least, is the crux of an online survey executed by digital marketing firm Digitas and conducted by Harris Interactive in early January. Canvassing 2,247 would-be online shoppers, showed a slight majority weren’t ready to use Facebook et al. as a buying platform.

Predictably, older and richer consumers were even less apt to share such data.

 

Other factoids that emerged in the survey: People are spending almost as much time accessing social networks via their mobile devices as they do via their PCs. (Perhaps that’s not so astonishing, since other surveys have showed time on mobile devices eclipsing PC time.)

 

Another data point may be more surprising: Baby Boomers aged 45-54 — especially males — use their mobile device to access social networks more than 18-44 year-olds.


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Improve Your Customer Service on Mobile

Improve Your Customer Service on Mobile | Curation, Social Business and Beyond | Scoop.it
In this post you'll find social mobile stats for customer support, insights, plus a case study about a brand using new Twitter's DM features at its best
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

 

Improving customer service online is beneficial to growing your business.

 

Better Social Mobile Customer Experience

 

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

 

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

 

Here's what caught my attention:

 

  • Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

 

  • It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

 

  • Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/FnAj307QtD9

 

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A/B Testing Results from Entrepreneurs That Will Surprise You

A/B Testing Results from Entrepreneurs That Will Surprise You | Curation, Social Business and Beyond | Scoop.it
A/B Testing is a storehouse of knowledge. Here, we present 5 examples of interesting test results coupled with a bonus list of tips from our experts
janlgordon's insight:

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

 

You can gain a lot of useful knowledge through research of your eCommerce business.

 

A/B Testing for Online Businesses

 

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

 

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

 

Here's what caught my attention:

 

  • In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

 

  • During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

 

  • The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/FoSG306H6uh

 

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GENERATION C: The Reign of the Connected Consumers

GENERATION C: The Reign of the Connected Consumers | Curation, Social Business and Beyond | Scoop.it
To meet the high expectations of the new connected consumers of Generation C, entrepreneurs need to be more social and have greater community outreach
janlgordon's insight:

Curatti is proud to present an ongoing series by Raymond Morin on the changing landscape of the multi-generational, connected consumer. What marketers need to do to retain and keep their customers.


In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" We will be providing articles like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.


 Here are a few highlights:

 

The issue of online consumers


"Over the next year, a leading business challenge will be to integrate new generations.

 

To fully understand the new paradigms of online consumers, we must stop compartmentalizing generations in silos, and instead take a more comprehensive view of the phenomenon, and look more toward the new generation of responsible consumers.

 

This generation of active and trendy consumers, seniors and baby boomers, generations X, Y and Z, that generation is now called Generation C.

 

Today, to stand out from the clutter of content and information that flows through social networks, marketing efforts must now be more targeted and focused on the experience and satisfaction of the customer


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://bit.ly/1tKZjZL


Image: http://bit.ly/1zFYwtN


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Gary McIntire's curator insight, January 14, 2016 10:23 PM
It's all about #CustomerExperience
janlgordon's comment, July 24, 2016 9:00 PM
Thank you @Antonio Ormachea :-)
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial


In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?


What caught my attention:


**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications


The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.


**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.


**Have you purchase anything through Facebook? I have not.


So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.


The main points here are:


**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies


**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features


****Brands are not asking for a sale. 49% never include calls to action in messages


**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts


**(Even though we know most people “Like” brands to get access to them) -


**65% of the brands only share their own content



**91% do not use premium social media management tools and rely mostly on  free solutions


**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.


**Are you already selling your products on Facebook?


**Are you planning to do so?


**Or from the consumer side, are you making purchases on social platforms like Facebook?


Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]


Read full article here: [http://bit.ly/ya5tFD]

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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.


He asks us to know the enviornment before we start posting and promoting. Here's an excerpt:


The Pinterest Stream And Fools Gold


Avoid Self Promotion:


"Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion".


Here are the takeaways:


My advice here is going to be the same advice I give people in any new social network... go have some fun first.


**Be social. Get to know the community, the lay of the land. The rest will sort itself out.


**The first thing that happens when the real estate community for example, "discovers" a new social media site is they focus on the media, not the social. This is a mistake. It leads to mining in the wrong streams.


Curated by Jan Gordon covering "Pinterest Watch"


Read full article here: [http://www.jeffturner.info/pinterest/]

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