Great piece written by one of our digital leaders, Toby Daniels. He is the CEO of Crowdcxentric & founder of Social Media Week which has been taking place all week in Los Angeles, tomorrow is the last day.
Here's what caught my attention:
So, what’s next?
We’re currently witnessing a global shift in how we connect and communicate. At a macro level the major pillars of our societies – economies, governments, industries – are all experiencing mass disruption because of social media. And out of this mass disruption has emerged a new generation of digital leaders who, I believe, are helping to build a new network of human intelligence on a global scale.
This new network will function as the infrastructure on which everything will be built in the future – and Social Media Week’s goal is to understand how it’s evolving, what the emerging trends are, and how this will impact people, commerce and society on a global scale.
This applies to companies across all verticals. In 2011, we're going to see businesses that have social media fully integrated into their business models begin to take a much bigger stake of their respective markets.