Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Curation, Social Business and Beyond |

This excellent article was written by Romain Goday for Darwin Ecosystems

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

  • Social Networks
  • Search Engines
  • Discovery Engines

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

**It is increasingly easier to publish information and increasingly difficult to consume it.

What most caught my attention:

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

**The user’s perspective is not challenged, instead it is reinforced

**Users generally follow people that they respect at a personal level.

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

**Lists, Circles and Subscriptions aren’t reducing the noise

**Following more people still equals a broader information scope and even more noise.

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read the full article here: []

Karen Dietz's comment, January 11, 2012 3:49 PM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 11:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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5 Reasons Content Discovery Tools Need a Human Touch

5 Reasons Content Discovery Tools Need a Human Touch | Curation, Social Business and Beyond |

I really liked this article by Romain Goday from Darwin Ecosystem about content discovery tools and particularly the way he described the element of the "human touch" and why they go hand and hand.

His description of the human part of the equation eloquently describes the process of a content curation.


Content discovery tools have been trending towards taking over an increasing part of the selection process by filtering out information.

Content Selection Should Remain a Vital Part of the User Experience


While tools carry the advantage of computing and aggregating information quickly on the user’s behalf, the user possesses a number of natural skills that tools cannot adequately take the place of.

Here are a few of the most important ones, as they relate to selecting and identifying relevant content:

Users are contextual thinkers:

The relevance of a piece of information depends highly on the context of the informational need.

The motivation and goal of the user determines what information is important and what information is not.

Users possess relevant expertise: The user’s expertise helps them to predict the implications of a particular event.

It also allows the user to identify anomalies that take place in the usual development of an event based on their experience with the topic.

Users make sense of patterns: The human brain can easily understand the relationships between multiple events.

This ability to interpret patterns is critical to understand and identify what is going on and how it’s developing.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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