Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Search vs Discovery: A New Approach to Information Consumption

Search vs Discovery: A New Approach to Information Consumption | Curation, Social Business and Beyond | Scoop.it

This post was written by Romain Goday for Darwin Ecosystem.


Managing information overload is hard! Search and discovery are very different. This post summarizes the advantages of content discovery engines over search.


Here are some highlights that caught my attention:


**Search provides an answer  Discovery  provides awareness.


Search vs Discovery: Advantages of Interenet Content Discovery Tools


**Awareness instead of specific answers


   A content discovery engine helps users ensure that they are not missing important information related to their topic of interest.


**Provide ongoing content


**The frequency with which the user decides to monitor new developments depends primarily on time frame related for their need for awareness as well as speed of information flow


**Whether new content is monitored every hour, every day or every week, discovery remains a continuing process.


**Focus on fresh content


**the common trait of discovery engines is their emphasis in newly published information


**Facilitate content selection by the user


**With discovery engines, users receive topic-relevant content and are the judges of what is relevant to them, in the moment, based on their own experience, expertise and context


Takeaways:


**Rely on search when you know what you are looking for (you need an answer and want to find the best resources) and this information is not very time sensitive


**Use content discovery tools when you need to know what is going on (what is new, what are people discussing right now) and want to find out what you don’t know


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article here: [http://bit.ly/zKCgjN]

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Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely

Twitter Can be a Powerful Discovery Engine for Curators & Brands IF You Use it Wisely | Curation, Social Business and Beyond | Scoop.it

This post was written by, Bill Gurley, a VC - Benchmark Capital, which is a major investor in twitter for his  blog Abovethecrowd.


My commentary:


Bill clarifies what Twitter is and what it is not. I found it extremely well written and very helpful. I also found some of the comments from readers to be interesting. More than one person thought this was a shameless promotion of Twitter, being that he is an investor.   Maybe it was but I have personally gotten tremendous value from Twitter for over five years and after reading this, it crystalized a few  more things in my mind and I will leverage that knowledge in the future


And I feel compelled to ask: are the opinions of an investor automatically flawed?  If I loved a product enough and had the means to make a substantial investment in it, I would consider that being me "putting my money where my mouth is" and would hope that those who perhaps used to listen to me extolling the virtues of the product before I invested, would see my opinion as no less valid after I became a part-owner.


**I say don't throw the baby out with the bath-water:-).


Intro:


"Frequent comparisons to Facebook leave many confused about the true value of Twitter."


Here are just a few gems that caught my attention:


****For the vast majority of Twitter’s next 900 million users, the core usage modality will have very little to do with “tweeting,” and everything to do withlistening” or “hearing.”


****Twitter is a "discovery engine” and an “information utility” rolled into one. With Twitter, you get news faster


****Twitter is highly asymmetric.  The majority of users get value from "reading" or "listening" to the tweets from core influencers.


****In many ways, Twitter is much more of a competitor to other “discovery tools” and “information sourcesthan it is to Facebook


****Twitter has three breakthroughs that make it dramatically more powerful than simple RSS.


****First and foremost, your personalized Twitter feed is human-curated by a potential universe of millions of curators.


****When you “check Twitter” you are looking at the specific articles and links purposefully chosen by people you have chosen to follow.


****That is powerful leverage


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond


Read full article here: [http://bit.ly/vcLo1m]

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