Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Curation, Social Business and Beyond | Scoop.it

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.


Excerpt:


It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.


**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”


Here are some of the takeaways:


**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.


**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”


**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread


**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.


****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”


**Brands need to be careful in not only what, but how much they curate. 


**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information


**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.


**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/xn8Ahn]

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Content Curation Strategies to Boost your Online Business

This  very informative article was written by Shobha-Atre for Fulltraffic blog


"Content curation can and WILL  play a vital role in advertising your business and providing greater exposure to your products in the market."


Here's what caught my attention - a few takeaways:


Content curation helps in defining a niche target audience and providing content relevant to their needs.


It is a smart and an inexpensive marketing tool that can help in achieving amazing results for your online business.


In addition, it can assist in refining your content and sharing valuable information to provide greater online visibility to your company.


Brand building can be a huge exercise and also challenging for many companies at the same time.


However, with the use of content curation tools, it has become a lot easier to achieve successful branding results.


It saves valuable time and effort of the online users in searching for enormous amount of information on the web.


Content curation is the best method of providing purposeful information that may be extremely useful to the readers in addressing different issues.


Rather than looking at a variety of sources, they can get all the valuable information under one roof that can be immense value for companies.


Besides, it helps them to discover and find all the latest information about your products and services and encourages them to make a final purchase easily.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/s1py23]

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Robin Good's comment, December 25, 2011 3:02 AM
Please note that the author of this original post, Shobha Atre, uses images stolen from other web sites, (the one appearing here is an image I have bought and personalized myself with those titles) without providing any credit or attribution. How can this person be a reliable curator if sHe behaves in this way?
janlgordon's comment, December 25, 2011 1:55 PM
Hi robin,
Thank you for pointing this out, I had no idea she used a stolen image in this piece. Will leave this up so you see my response. Taking it down tomorrow, not tweeting it. I don't support anyone who does this.
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Content Curation: One More Role for an Enterprise Community Manager

Content Curation: One More Role for an Enterprise Community Manager | Curation, Social Business and Beyond | Scoop.it

I selected this piece from ID and other Reflections on blogspot because the future is on our doorstep and this article has some very good information.


Intro:


Faced with the tsunami of information, we are all floundering to find our way to content that actually matters. From setting up filters--both of the automated and human variety--to trying to make sense of what we find, we are in a fix, so to speak.


****Hence, we see the rise of content curators as a breed who will help us to make sense of this world of worldwideweb that has suddenly gone amuck.


Enterprises who want to survive in 2012 and beyond must be on the cutting edge of their field, they need to be adaptive and make the right decisions quickly. They will need to:


**Be able to connect the dots to make sense of the underlying pattern.


What role can an enterprise community manager play?


**Surface useful and interesting content


**This entails listening to the community, being aware of the needs and drivers, and keeping a keen watch on the different contributions and conversations taking place on the platform.


**One needs to develop a nose for useful content just like an experienced editor develops a sense for what could be breaking news.


**This skill cannot be automated and requires constant engagement with the community to develop.


**By surfacing hidden gems, community managers enable users to make those serendipitous discoveries that could lead to breakthrough innovations, more engaged

participation and a sense of commitment to the community.


**The greater the benefit users derive from their membership to the community, the higher will be their involvement and engagement.


The community manager's role would be akin to that of a museum curator. Curators at museums lay out the best pieces in a manner that:


**Catch the viewers attention


**Tells a narrative that makes sense to the viewer  


**Gives a sense of the bigger scheme of things


**Makes it easy for viewers to "jump" to the sections that interest them


**Have enough metadata for viewers to understand the context


Here are a few takeaways that definitely caught my attention:


A good curator will seek, sense, synthesise and then share in a manner that adds value to a specific user group.


**Curation is not just a collection of links and resources--it is a synthesis that reveals the pattern behind the links and list of resources


**By revealing the patterns, a curator can help an organisation make breakthrough finds.


****The key here is to remember that each content piece is a social object around which conversations will evolve, further content will be generated and ideas surface.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here [http://bit.ly/vjbPGw]

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Digital Curation: What kind of curator are you?


Via Paulo Simões
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating