Curation, Social Business and Beyond
130.3K views | +6 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Drive More eCommerce Sales with a Better Web Design

Drive More eCommerce Sales with a Better Web Design | Curation, Social Business and Beyond | Scoop.it
If you are running an online store and want to get more clients here are 10 best eCommerce web design hacks for you to increase your sales.
janlgordon's insight:

I selected this article from Curatti written by Katherine Crayon
 because it shows you how your website design can impact your business sales.

 

The look of your eCommerce website directly affects your business's revenue.

 

Attract More Customers with a Better Website Design

 

To convert your leads into sales your website needs to immediately attract visitors. I agree that both optimization and design work together to achieve this goal.

 

Crayon explains 10 different ways your eCommerce business can make improvements to your website.

 

Here's what caught my attention:

 

  • You can track down your conversion problems by conducting a conversion audit. It is well worth the investment in order to find out where the holes are in your website.

 

  • A slow loading speed will drive prospects away. Make sure all of your pages load quickly and that it is easy for your visitors to find your products.

 

  • People use various devices to access websites. Find out which ones your visitors use including clicks and scrolling activity. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

This post was sponsored by Template Monster

 

Read full article here: http://ow.ly/PWPn30a16Ip

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Important Web Design Statistics You Need to Know

Important Web Design Statistics You Need to Know | Curation, Social Business and Beyond | Scoop.it
Web design usability is among the leading factors determining the ranking of a website. This infographic shows important statistics you need to know
janlgordon's insight:

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

 

Use this infographic to help your business stand out online.

 

Design Tips For Business Websites

 

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

 

Ali goes over several website design tips that can help you attract more customers.

 

Here's what caught my attention:

 

  • You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

 

  • Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

 

  • When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/bE2B307SQrW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | Curation, Social Business and Beyond | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair because it explains how to build a strong brand presence that stands out from the rest.

 

Improve your business's content strategy with a strong presentation of what you represent.

 

How Your Brand Image Can Improve Your Content Marketing

 

As a business it's important that your audience can identify and relate to you. I agree that in order to be effective in reaching them through content you should complement your blog with a memorable and clear image.

 

Nair shows how branding relates to content marketing with examples from eye-catching brands.

 

Here's what caught my attention:

 

  • Carry over your brand image on your social media posts. For example, Wolverine boots posts work related Facebook posts and descriptions that fit the image of their company.

 

  • Your blog should clearly reflect what your business is about and be a mirror image of your brand. Write articles that are relative to your message with niche topics.

 

  • Use the same logo and themes in your emails. Incorporate storytelling content to project your brand's image and draw in your readers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/b7gM304FHAg

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
Scooped by janlgordon
Scoop.it!

How Your Brand Colors Impact Your Audience

How Your Brand Colors Impact Your Audience | Curation, Social Business and Beyond | Scoop.it

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks


Jan Gordon:


Effective social business requires a strong brand messagegreat content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.


Excerpt:


"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."


Here are a few takeaways:


**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale


**Good information about how people respond to different colors


     Here are just a few:


      *Red is agressive, provacative, attention-

        grabbing


      *Purple signifies royalty, sophistication, mystery


      *Black means prestige, value, timelessness


      *Brown is earthlike, natural, simplistic


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See article and infographic here: [http://bit.ly/OjaJjM]  

more...
John van den Brink's comment, July 3, 2012 1:02 PM
Thanks Jan!
Scooped by janlgordon
Scoop.it!

Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | Curation, Social Business and Beyond | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, January 26, 11:04 AM
thanks @massimo facchinetti
Scooped by janlgordon
Scoop.it!

Improve Your Small Business Website Design

Improve Your Small Business Website Design | Curation, Social Business and Beyond | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!
janlgordon's insight:

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Retain Your Website Visitors For More Sales

Retain Your Website Visitors For More Sales | Curation, Social Business and Beyond | Scoop.it
There are many reasons why a business may not able to capture leads -- one of the biggest being a lack of appealing visual content in their website
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides tips on how to use visual content to improve your website subscribers.

 

Use catchy graphics tailored to your audience to compel them to want to know more about your business.

 

Turn Visitors Into Subscribers With Visual Icons

 

It just takes a few seconds for a potential customer to decide whether they want to leave or stay once they arrive at a website. I agree that appealing content that captures their attention can compel them to want to know more.

 

Gilbert shows how different graphic styles can work on your business website depending on your niche.

 

Here's what caught my attention:

 

  • A boring layout can turn visitors away -- especially on mobile. The less text the better with images or videos that stand out on a responsive website.

 

  • Make a new feature or product stand out right away. This will peak your potential customer's interest and compel them to want to know more.

 

  • Take advantage interactive technology and put your visitors into the driver's seat. Your website could include maps, games, and more -- this is a good way for them to personally experience your company.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

.

Read full article here: http://ow.ly/GQdI303XYGj

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, September 7, 2016 11:42 PM
Thank you @Dara Lin :-)
janlgordon's comment, September 8, 2016 10:40 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, October 7, 2016 11:03 PM
Thank you @Skylly_W :-)
Rescooped by janlgordon from Content Curation World
Scoop.it!

Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators

Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators | Curation, Social Business and Beyond | Scoop.it

Robin Good: Pinterest is only the tip of the iceberg. Out there there are literally tens of visual pinning and sharing boards covering styles, topics and tribes of all kinds.

 

One such group of product and object curation tools is the one dedicated to the collection and organization of luxury, fashion, art and design.

 

This article highlights and briefly reviews five of these social product discovery services while analyzing their key differences.

 

The services reviewed include:


-> Fancy

-> Discoveredd

-> StyleSaint

-> Spark Rebel

-> Common Bloggers

 

Very useful. 7/10

Full article: http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/ 


Via Robin Good
more...
No comment yet.