Curation, Social Business and Beyond
132.0K views | +0 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Improve Your Marketing ROI

Improve Your Marketing ROI | Curation, Social Business and Beyond | Scoop.it
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

 

By measuring your results you can move toward a more profitable business online.

 

Solve Marketing ROI for Better Results

 

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

 

Brenner explains the first steps toward improving your marketing ROI.

 

Here's what caught my attention:

 

  • Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

 

  • It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

 

  • Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/zej030bC44A

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, May 11, 10:41 AM
Thank you @massimo facchinetti :)
Scooped by janlgordon
Scoop.it!

A/B Testing Results from Entrepreneurs That Will Surprise You

A/B Testing Results from Entrepreneurs That Will Surprise You | Curation, Social Business and Beyond | Scoop.it
A/B Testing is a storehouse of knowledge. Here, we present 5 examples of interesting test results coupled with a bonus list of tips from our experts
janlgordon's insight:

I selected this article from Curatti written by Veronica Hunt because it shows five A/B testing results from online stores.

 

You can gain a lot of useful knowledge through research of your eCommerce business.

 

A/B Testing for Online Businesses

 

It's important to get an accurate assessment of your website and sales. I agree that testing results can help us learn what is valuable to our customers.

 

Hunt shows us that the right information and metrics can provide a solid measurement baseline for improvement.

 

Here's what caught my attention:

 

  • In the first test the number of sales increased after removing the promo code block. Customers left the website to search for deal codes on Google.

 

  • During the third test revenue increased slightly when competitors' higher prices were placed next to the lower prices. If you prices are only slightly higher then you may lose your customers to the competition.

 

  • The fifth experiment involved placing video on the landing page. The conversion rates increased by 4 percent -- using visuals can help your bottom line.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/FoSG306H6uh

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Curation, Social Business and Beyond | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
janlgordon's insight:

This infograph and article is from Omni Online Marketing Institute. I selected it because it talks about something that concerns all of us, whether we're a personal brand, agency, small business -


The Most Coveted Skills for 2014:


Here is one example of what you'll see - find the one that applies to you, it's going to be a great new year!!


BRAND SIDE


Most coveted digital marketing skills/specialties are: analytics and mobile marketing


As you can see when you look at the infographic, this is one example of skills that will be sought after - there are gaps in the marketplace


How can you capitalize on these market gaps?


Here's one example:


BRAND SIDE


Get a competitive advantage by hiring better people and training them to improve their skills


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/19AqUzQ]


 


 

more...
Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
(null)
Scooped by janlgordon
Scoop.it!

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


more...
Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
Scooped by janlgordon
Scoop.it!

Global Businesses That Capitalize on Consumer Behavior Changes, Will Thrive

janlgordon's insight:

This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone.


Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw


Here is what the report covers:

 

**Draws on research from four sources:


**a global consumer behavior survey (10,000 online consumers),


a **global executive survey (600 business executives),


**industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics.


Here are a few highlights that caught my attention:


**See opportunity in consumer behavior change


**Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016


**One of the key insights that Accenture brings as a result of some of its latest research is,


**you have to look beyond the ‘who’ and the ‘where’ of what is
happening in consumer segments to really understanding the ‘how’ and ‘why’


**looking at how consumer behaviour is changing and the pace and scale of that change can be even faster than the
growth rates in emerging markets.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see infograph [bit.ly/WsB6Vwhic]  

more...
Russ Merz, Ph.D.'s curator insight, January 26, 2013 8:18 PM

Infographic that contrasts consumer behaviors in emergng versus developed markets.

Stephane Bilodeau's curator insight, January 27, 2013 8:54 AM

Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.

 

A growing opportunity 

By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016.

Scooped by janlgordon
Scoop.it!

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | Curation, Social Business and Beyond | Scoop.it

This article is by Gregory Ciotti for Social Fresh, along with an infographic with data that contains some very important information.

(credits at the bottom).


Understanding your customer from a psyhological point of view will help you to engage with them, serve them better and potentially build a loyal customer base.


Here are a few highlights:


Understand the 3 Types of Buyers


 Help customers break through "Action Paralysis" by setting minimums


for example: remind your customers how easy it is to get started (No payments for the first month)


 Understand the 3 types of buyers - 


By understanding the psychology of these 3 types of buyers, you can package your products, articulate your message in ways that speak to their listening


**15% spendthrifts

**24% tightwads

**61% average spenders


Use Urgency the smart way


**Urgency and scarcity are known to drive up sales, but according to research from Howard Leventhal, people are prone to block out urgent messages if the are't given information on how to follow up.

More data on this.....


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read article and see infographic here: [http://bit.ly/SAchFm]


Infographic by HelpScout

Data by Gregory Ciotti

more...
Scooped by janlgordon
Scoop.it!

Top 10 Marketing Trends For the New Year

Top 10 Marketing Trends For the New Year | Curation, Social Business and Beyond | Scoop.it
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017. There's an Infographic also!
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.

 

Visibility is still an important factor in developing a marketing strategy.

 

Understanding The New Marketing Trends

 

How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.

 

Newman shows the latest changes in marketing and the impact that digital technology has played.

 

Here's what caught my attention:

 

  • In the age of digital transformation it will be even more important to be focused on your customers. The most successful will be able to understand their target market.

 

  • Executives must be data-driven in order to effectively engage and measure their campaigns. Technology will continue to be a necessary component.

 

  • While content is still king it is video that continues to climb to the top in preference for audiences. Augmented reality will also play a large part in online engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/lER0307urTw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, December 28, 2016 10:43 AM
thanks @massimo facchinetti
Scooped by janlgordon
Scoop.it!

Does Your Business Need Data Journalism?

Does Your Business Need Data Journalism? | Curation, Social Business and Beyond | Scoop.it
The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and then again in 2011 (no, I am not letting the cat out of the bag), or who played the most 100+ yard rushing games in the AFC (Barry Foster, duh!) – the Internet has the answer. The Internet has become so synonymous with data that
janlgordon's insight:

I selected this article from Curatti written by Avinash Nair because it explains how fact checking has gone from just journalism to just about every industry.

 

Use data journalism to help your business understand emerging trends and industry changes.

 

How Your Brand Can Better Use Data

 

As a business it's important to understand both analytics and tracking. I agree that in order to be effective you need to use the same methods that journalists have done in their research.

 

Nair explains exactly what data journalism is and what this means for your business information discovery process.

 

Here's what caught my attention:

 

  • Data is not just about the numbers. Interactive charts can involve your audience in a way that tells your business important backlinks and the who is responding. 

 

  • Use social media as an analyzing tool. Use a long form post along with hashtags that can also be converted into an infographic or PPT that can be shared and measured.

 

  • Focus on storytelling methods by looking at other articles in your industry and who the authors are. This provides useful information that you can use in your own content marketing strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Vanity Fair.

 

Read full article here: http://ow.ly/JOhq305zJ7j

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, October 27, 2016 3:31 PM
Thank you @Olivier Cimelière :-)
janlgordon's comment, October 28, 2016 10:51 AM
Thank you @Mark E. Deschaine, PhD @Tim @Ricard Lloria & @Nicole Hanson :-)
Scooped by janlgordon
Scoop.it!

Demystifying the Data Dilemma

Demystifying the Data Dilemma | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.


Here's a snippet from this piece:


Andy Capaloff says:


You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.


So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processes in great detail.  You are asking a computer, remember.  It is no more capable of understanding nuance than was a brilliant former colleague.


Here is a special offer from Curatti-


We're looking for 2 to 4 small businesses to submit raw data and reports you are producing, that pertain to your sales funnel.


Andy will try to highlight the problem areas that need  addressing and perhaps pinpoint holes in the data.


He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17DsK8L]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


more...
No comment yet.
Scooped by janlgordon
Scoop.it!

What Data Can’t Do - for one Thing, it Can't Measure Social Context

What Data Can’t Do - for one Thing, it Can't Measure Social Context | Curation, Social Business and Beyond | Scoop.it
Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making.
janlgordon's insight:

This piece is written by DavidBrooks from the NY Times I selected it because it raises some important issues about the way we measure data. The author talks about the strengths and limitations of data analysis as we have known it and what our current challenges are today.


The author says:.


'The big novelty of this historic moment is that our lives are now mediated through data-collecting computers"    .


He goes on to say........


**In this world, data can be used to make sense of mind-bogglingly complex situations.


**Data can help compensate for our overconfidence in our own intuitions and can help reduce the extent to which our desires distort our perceptions.


"But there are many things big data does poorly. Let’s note a few in rapid-fire fashion"


Here's what caught my attention:


**Data struggles with context. Human decisions are not discrete events. They are embedded in sequences and contexts


**People are really good at telling stories that weave together multiple causes and multiple contexts.


**Data analysis is pretty bad at narrative and emergent thinking, and it cannot match the explanatory suppleness of even a mediocre novel.


**Data obscures values.


The author says:


I recently saw an academic book with the excellent title, “ ‘Raw Data’ Is an Oxymoron.”


**One of the points was that data is never raw; it’s always structured according to somebody’s predispositions and values.


**The end result looks disinterested, but, in reality, there are value choices all the way through, from construction to interpretation.


Takeaway:


**This is not to argue that big data isn’t a great tool. It’s just that, like any tool, it’s good at some things and not at others


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://nyti.ms/VGcWw7]

more...
janlgordon's comment, February 27, 2013 6:18 PM
Well put Neil Wilkins, I'm in total agreement!!
janlgordon's comment, February 27, 2013 6:19 PM
Thank you Stephen Dale, adding context through narrative is a skill all by itself. Thanks for your comment....
Ignasi Alcalde's curator insight, April 19, 2013 7:12 AM

Los límites de los datos.

Scooped by janlgordon
Scoop.it!

We Need More Insights, Not More Data

We Need More Insights, Not More Data | Curation, Social Business and Beyond | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
janlgordon's insight:

This piece is by DannyBrown, infographic by Infogroup Targeting Solutions - This is a hot topic and as consumers of information we're all aware of the fact that we are definitely data rich and lacking in insight.


Here are some highlights:

 

Marketers Plan To Turn information into intelligence in 2013


*As consumers share more information than ever before on digital channels, marketers are becoming increasingly data-rich and insight-poor.


**A new report based on a survey of 70 attendees at DMA2012 and Forrester Research eBusiness conferences, shows how marketers plan to tackle big data in 2013.


Some interesting finding, here are a few:


**68% of marketers plan to increase data spending


**56% plan on hiring new employees for data positions


**45% said analyzing or applying data will be their biggest challenge


**83% plan to at least start considering using real-time data


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here [http://bit.ly/10VuuGxd] 

more...
William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

Scooped by janlgordon
Scoop.it!

The Future of Journalism

The Future of Journalism | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Ross Dawson for The Future of Journalism blog. Ross is one of my trusted sources and he continues to shed light on the future of journalism.


My commentary:


I see clear parallels between journalists and content curators and believe these are at least partly demonstrated by the points I have chosen to quote and particularly the smaller portions I bolded. I look forward to clear and growing collaborations . We have much to learn from each other.


Ross also points out the trend towards personalized and local news delivery and suggests that journalists will need to understand how social curation works. And for me, this is the key to the overlap between the established profession of journalism and the still developing discipline of content curation.


Ross sets the tone by stating:


"There are eight aspects of news that its audience will value, be prepared to pay for, and that will provide a viable financial foundation for quality journalism in the emerging media environment."


The article delves into each of these.  Here's what particularly caught my attention.


**Timeliness is becoming ever-more important in a world ravenous for immediacy.


**Investigative reporting will retain a central role in society. Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.


**Insight, through adding context, analysis, and synthesis to news, is where some of the greatest value lies, particularly in business and political journalism.


**Those who can provide this insight, be they domain experts or journalists with the requisite breadth of experience, will always have a bright future.


**The skills required to present information, ideas and data in a visual and highly aesthetic format will shift far closer to the heart of what it is to be a journalist.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/zn9rpM]

more...
nuphero's comment, March 2, 2012 6:32 AM
Hi there

When I go to full article link, the site says it must provide account and password to login. Does this content commercial or this site is private?

Thanks you.
janlgordon's comment, March 2, 2012 11:36 AM
Nuphero
Hi There, I just checked this link and it's something new, it wasn't like this before. I'll try to find you another link. You might also google I tried to get it on Google and it comes up the same way. So sorry, about this. Will have to check into this and see what's going on......
nuphero's comment, March 3, 2012 1:26 PM
Hi janlgordon

Thanks for your respond. After some tricks with Google, thanks to some keywords of your curated version, I now can read the original post. So don't worry