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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This great piece was written by Jeremy Waite for his blog. 

I selected it because his insights and direction are right on target.


Jeremy Waite:


"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there are so many failed social media campaigns"


Here are some highlights from the author that caught my attention:


The problem here is that this lack of experience often causes a misunderstanding of what an actual social strategy is. In my opinion, the misunderstanding isn’t complicated, it is simply this…


“Strategy Does NOT Involve Emotion”


Quote from Jonah Berger Professor from Wharton: "Emotion has everything to do with social psychology and why people behave the way they do but that has nothing to do with strategy"


****It’s easy to confuse an “emotional strategy” that will raise awareness, with a business strategy that drives sales


In the article there are two illustrations of the right way to aproach a successful social media campaign and the wrong way. They show you the distinction between building a campaign on emotion and creating one on a solid foundation with the right criteria.


Here's the takeaway:


Strategy Shaped by Data and insgihts are a solid foundation to build your campaign...........  



1. Look at the data


2. Find out exactly what it is telling you


3. Build your strategy on that rock instead


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see illustrations here: [http://bit.ly/WesiYK]

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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
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We Need More Insights, Not More Data

We Need More Insights, Not More Data | Curation, Social Business and Beyond | Scoop.it
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
janlgordon's insight:

This piece is by DannyBrown, infographic by Infogroup Targeting Solutions - This is a hot topic and as consumers of information we're all aware of the fact that we are definitely data rich and lacking in insight.


Here are some highlights:

 

Marketers Plan To Turn information into intelligence in 2013


*As consumers share more information than ever before on digital channels, marketers are becoming increasingly data-rich and insight-poor.


**A new report based on a survey of 70 attendees at DMA2012 and Forrester Research eBusiness conferences, shows how marketers plan to tackle big data in 2013.


Some interesting finding, here are a few:


**68% of marketers plan to increase data spending


**56% plan on hiring new employees for data positions


**45% said analyzing or applying data will be their biggest challenge


**83% plan to at least start considering using real-time data


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See article and infographic here [http://bit.ly/10VuuGxd] 

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William J. Ryan's curator insight, March 4, 2013 8:35 AM

Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters?  Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?

Irina Radchenko's curator insight, August 13, 2013 7:32 AM

Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.

 

From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach.

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What Does Social Media Success Mean To Your Business? #Infographic

What Does Social Media Success Mean To Your Business? #Infographic | Curation, Social Business and Beyond | Scoop.it

This Infographic from Pagemodo, incorporates 2011 data on how small business owners feel about social media and how they measure what they perceive as success via these marketing channels.

 

Specifically, focusing on whether small businesses' are utilizing social media properly and know on how to measure ROI correctly.

Downloadhttp://bit.ly/IIcIbz 


Via maxOz
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maxOz's comment, May 10, 2012 7:39 AM
Alessio always a pleasure xxx
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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Curation, Social Business and Beyond | Scoop.it

This piece was written by Jason Heath for Socialfresh


"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".


That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.


This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.



The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:


Selected and curated by maxOZ covering "Pinterest Watch"


Read full article here: [http://bit.ly/AssEyf]

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janlgordon's comment, February 5, 2012 4:00 PM
Thanks Michele, this is a great one!
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Social Media Revolution - Look Who's on Social Networks Now?

Social Media Revolution - Look Who's on Social Networks Now? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Sara Toth for explorehoward.com


**15.5 million Facebook users in the United States over the age of 55.


**That’s an increase of nearly 60 percent in just one year, up from 9.7 million users over the age of 55 in 2010.


During the 1960s, baby boomers were a part of social revolution. Almost a half-century later, they’re a part of another social revolution, but this time it’s social media, as older generations are turning to sites like Facebook and Twitter in record numbers.


More than 800 million people worldwide use Facebook, its founder Mark Zuckerburg announced in September, and nearly half of all Americans have accounts.


According to data collected by iStrategyLabs, a social media marketing firm, at the beginning of 2011 there were


****Does this give you ideas to cater to a whole new market? They have more leisure time and will probably spend more time on social networks.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond''


Read full article here: [http://bsun.md/sHyB88]

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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | Curation, Social Business and Beyond | Scoop.it

 Stephanie Schwab wrote this article for Social Media Explorer


It's that most wonderful time of the year ... time to predict the future as we close out the year!


Stephanie Schwab has given us some great observations about the year ahead.


Here are a few things that caught my attention:


Social Media Influence


2012 is not going to be the year that a perfect tool emerges, but it will be a year for broad adoption of the ranking tools and lots of C-suite talk about “influence” in general.


Convergence of Marketing & Technology & Data


Marketers are going to take technology into their own hands and either train or hire people within their own departments who can move much more nimbly and creatively than traditional tech departments can:


Gleaning insights out of Google Analytics, Facebook, Twitter and YouTube; they use the data generated to determine:


****what content to provide within each of their platforms, to develop better promotions and events


****to figure out which products are resonating within various consumer communities


Curated by Jan Gordon covering "Covering Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/s1pK55]

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What is The Future Of Online Community? Why You Should Care

What is The Future Of Online Community? Why You Should Care | Curation, Social Business and Beyond | Scoop.it

This is a great post, very insightful, observations are right on target, by Vanessa DiMauro, CEO Leader Networks


Lots to digest here but what particularly caught my attention as a content curator was this:


What is the role of content in creating value in communities?


How will that change? Will value come in other ways?


People come for content and stay for community.


Access to valuable content (content that people can’t get elsewhere) is the single most compelling driver for participating in an online community.


****Content serves as the trigger to join, and fuels the community over time by providing contexts for conversations between peers / members.


****Through the use of social media, and especially online communities,


****professionals now have the ability to reach, connect with, learn from and influence other professionals who share an interest or a passion in the topics of interest.


****Sounds like this community - Scoopit!


Thought leadership is the new currency of credibility.


Curated by JanLGordon covering Content Curation, Social Media & Beyond


http://blog.leadernetworks.com/2011/10/future-of-online-community.html

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Collective Curation: What Is It Explained in Under 90 Seconds

When Brian Solis called 2011 the "year of curation," he identified a growing trend in how people are addressing the issue of information...


Via renee fountain, Robin Good
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Deb Nystrom, REVELN's comment, October 29, 2011 2:21 PM
How to stem the info overload. Curation is a great way to deal with filter bubbles. How to aggregate, collective curation!

Sharing a link, tagging photos CAN make an impact and can transform learning.
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The Inescapable & Growing Need for Marketing Analytics

The Inescapable & Growing Need for Marketing Analytics | Curation, Social Business and Beyond | Scoop.it

"A recent study by IBM estimated that 90% of real time data that constantly flows from platforms like Facebook and Twitter is going unused.


****Marketers have no concrete system in place for gathering it."


This excellent and informative article by Sara Steinnegal from the Gold Lasso blog 'The From Line' cleverly invokes images of the I Love Lucy episode where Lucy and Ethel are working the conveyor belt in a chocolate factory but can't keep up as it speeds up.


**** That may be slapstick comedy gold, but the marketing reality for which it is analogious is far from funny!


Some key points from the article, from the perspective of content curation:


** The production line isn't slowing down!


**  Our goal as content curators is to gain new readers and followers as we nurture the relationships we already have.


** How do we maintain and increase our value as the flow of data increases?


** Data Mining and analytics companies like DataLab are emerging to help us.


** Analytics is not a one-time effort.  It will be a continuous and evolving process.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/nFTpMc

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People Optimization vs Search Engine Optimization - A Business Success Story

People Optimization vs Search Engine Optimization - A Business Success Story | Curation, Social Business and Beyond | Scoop.it

I enjoyed reading this interview with Michael Stelzner, founder & CEO of Social Media Examiner and Sparksheet.


I remember when Michael first started this company and have watched him successfully package information and solutions to a very hungry audience wanting to understand social media and how to use it in business.


There are so many so called "social media gurus" telling us what we should or should not do, but here is someone that has achieved a 100,000 person emailing list in a mere 20 months!


The following is an except from the interview which highlights a few things Michael has done to build community and a successful business around the topic of social media:


Sparksheet:


"Many of your headlines include a question, a number (“4 Tips,” “5 Steps”), or a  “How to,” making them very SEO-friendly. How much do search engines factor into your editorial process? Do you create content based on what people are searching for?"


Michael:


"No, we do not. We only get 15 percent of our 900,000 page-views per month from search. We do not try to make things that appeal to search engines. We don’t ignore search engines, but it’s not our primary focus. Our primary focus is to appeal to people.


I have a background in copywriting so I know what a good headline is. We write headlines that people want to share, that people want to click through on Twitter or Facebook to read."


Sparksheet:


"In your latest book, Launch, you discuss the “elevation principle,” which goes something like this: Great content + other people – marketing messages = business growth. Why are “marketing messages” subtracted from this equation?"



My input:


I have always said that if you want to emulate a person's success, watch and learn from what they do (but don't try to be them!). 


If you have followed Michael's meteoric rise as I have, you will know that he has set the standard for success in Social Media by, as he puts it, marketing without marketing . 


I can think of no better role model for anyone wishing to achieve their own success.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://sparksheet.com/marketing-without-marketing-qa-with-social-media-examiner%E2%80%99s-michael-stelzner/



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The Science of Social Timing Part 2: Timing & Email Marketing (Infographic)

The Science of Social Timing Part 2: Timing & Email Marketing (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information. The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.



This is part II about timing and knowing when you should do an email campaign when people you're targeting will be the most receptive.


Great information - Data courtesy of Dan Zarrella (@danzarella) and Hubspot @hubspot for Kissmetrics


**Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership.


**When reading this infographic remember: your own email timing data is the best data you can get your hands on!


Facts and Stats to Tweet:


Consumer promotion emails are best sent between 7pm and 10pm.


**Holiday promotion emails are best sent between 5pm and 7pm.


**Emails related to property and financial services are generally opened between 3pm and 5pm. Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.


**Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.


**Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest. The optimal email sending frequency is generally 1 to 4 emails a month.


http://blog.kissmetrics.com/science-of-social-timing-2/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions

Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions | Curation, Social Business and Beyond | Scoop.it


This article from Kissmetrics introduces the value of Geo-Targeting your web pages, as well as the immense potential in converting traffic according to geographic location.


Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose.


Here's what you need to know:


The optimization process is data driven, much like any scientific experiment.


**The location of your visitor is sometimes far more important than his browser, screen resolution or which keyword he clicked.


**Geo-Targeting content is simple and beneficial to most websites, advertisers and publishers, as well anyone using PPC campaigns or SEO. Not only does it enable you to match the most relevant content to your visitor, Geo Targeting also serves as an excellent basis for experimenting with traffic to optimize your funnels.


Some ideas were presented here that may be tested, but the options are virtually limitless.


You should take advantage of the monitoring tools allowing you to actually browse from different countries worldwide, and to understand your competitors and market much better.


**Discover opportunities and combine such insight and true business intelligence with invaluable analytics to make your conversions soar.


http://blog.kissmetrics.com/geo-targeting/

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Making Sense of Data via Infographic and Data Visualization: Also This Is Curation

Infographics, animated data visualization and collaborative gathering and presentation of data represent the new frontier of information consumption cycle.

Without understanding, all this info we are producing becomes irrelevant.

Design and data visualization practices are therefore strategically critical to the emerging curation trend, as they are pivotal activities to help make sense of large amounts of data. 


Via Robin Good
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What Data Can’t Do - for one Thing, it Can't Measure Social Context

What Data Can’t Do - for one Thing, it Can't Measure Social Context | Curation, Social Business and Beyond | Scoop.it
Data can’t account for everything in our experience, nor serve as the only guide for our thinking, planning and decision-making.
janlgordon's insight:

This piece is written by DavidBrooks from the NY Times I selected it because it raises some important issues about the way we measure data. The author talks about the strengths and limitations of data analysis as we have known it and what our current challenges are today.


The author says:.


'The big novelty of this historic moment is that our lives are now mediated through data-collecting computers"    .


He goes on to say........


**In this world, data can be used to make sense of mind-bogglingly complex situations.


**Data can help compensate for our overconfidence in our own intuitions and can help reduce the extent to which our desires distort our perceptions.


"But there are many things big data does poorly. Let’s note a few in rapid-fire fashion"


Here's what caught my attention:


**Data struggles with context. Human decisions are not discrete events. They are embedded in sequences and contexts


**People are really good at telling stories that weave together multiple causes and multiple contexts.


**Data analysis is pretty bad at narrative and emergent thinking, and it cannot match the explanatory suppleness of even a mediocre novel.


**Data obscures values.


The author says:


I recently saw an academic book with the excellent title, “ ‘Raw Data’ Is an Oxymoron.”


**One of the points was that data is never raw; it’s always structured according to somebody’s predispositions and values.


**The end result looks disinterested, but, in reality, there are value choices all the way through, from construction to interpretation.


Takeaway:


**This is not to argue that big data isn’t a great tool. It’s just that, like any tool, it’s good at some things and not at others


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://nyti.ms/VGcWw7]

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janlgordon's comment, February 27, 2013 6:18 PM
Well put Neil Wilkins, I'm in total agreement!!
janlgordon's comment, February 27, 2013 6:19 PM
Thank you Stephen Dale, adding context through narrative is a skill all by itself. Thanks for your comment....
Ignasi Alcalde's curator insight, April 19, 2013 7:12 AM

Los límites de los datos.

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Social Network Tribes Gaining Momentum - The Latest Findings [Infographic]

Social Network Tribes Gaining Momentum - The Latest Findings [Infographic] | Curation, Social Business and Beyond | Scoop.it

This piece is by Jeff Bullas and infographic by Go-Gulf.com


Intro:


There is one thing we do know and that the era of one social network that fits all is gone. The social network tribes are splintering onto different social media platforms because they now have real choice.


What you'll find in the infographic is demographics, monthly visitors on each network, who's on what network


So Who is Using What?


Here are a few findings on 5 major social networks:


Time spent by Average Social networking user per month


**Facebook 405 minutes


**Pinterest  405 minutes


**Twitter        89 minutes


**Linkedin       21 minutes


**Google+         Why You Shouldn't Ignore G00gle+

                               Updated information


There are lots of links to other articles about social networking in this piece that will give you more data on demographics


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/LUujhk]

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Beth Kanter's comment, July 5, 2012 6:14 PM
This post caught my eye the other too .. thanks for curating it
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9 Reasons to Use Infographics as Part of Your Content Marketing

9 Reasons to Use Infographics as Part of Your Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece is written by Jeff Bullas and I thought about putting it in my topic, content marketing but it occurred to me that infographics are one way to curate content so it's appropiate to post this here. I talk a lot about information overload   and this is one way to take data, and information put into a visually attractive format which makes it easier for your audience to comprehend complex ideas in a short amount of time.


Jeff says and we all know this to be true:


"We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Consuming that data is like drinking from a fire hose".


In this article, Jeff gives us research that has proven infographics to be effective and well received by consumers, along with other reasons why they are something to consider for your content marketing campaign.


 Here are a few things that caught my attention:


**Recent research from Barbara M. Miller and associates discovered this about “Infographics”


**To summarize, text and images on their own are imperfect ways of communication information and data "combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”


**Compelling and attractive


**Easily scanned and viewed

"

**Shows an Expert understanding of a Subject


**Viral Capability


**Increase Traffic


**Benefits search engine optimization


**Brand Awareness


**Portable (embeddable)


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit Curatti launching soon 


Read full article here: [http://bit.ly/wTm4NP]

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Curating Information & Making Sense of Data Is a Key Skill for the Future [Research]

Curating Information & Making Sense of Data Is a Key Skill for the Future [Research] | Curation, Social Business and Beyond | Scoop.it

Robin Good: The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.

 

By looking at the set of emerging skills that this research identifies as vital for future workers, I can't avoid but recognize the very skillset needed by any professional curator or newsmaster.

 

It should only come as a limited surprise to realize that in an information economy, the most valuable skills are those that can harness that primary resource, "information", in new, and immediately useful ways.

 

And being the nature of information like water, which can adapt and flow depending on context, the task of the curator is one of seeing beyond the water,

to the unique rare fish swimming through it.

 

The curator's key talent being the one of recognizing that depending on who you are fishing for, the kind of fish you and other curators could see within the same water pool, may be very different. 

 

 

Here the skills that information-fishermen of the future will need the most:

 

1) Sense-making:

ability to determine the deeper meaning or significance of what is being expressed

 

2) Social intelligence:

ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions

 

3) Novel and adaptive thinking:

proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based

 

4) Cross-cultural competency:

ability to operate in different cultural settings

 

5) Computational thinking:

ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning

 

6) New media literacy:

ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication

 

7) Transdisciplinarity:

literacy in and ability to understand concepts across multiple disciplines

 

8) Design mindset:

ability to represent and develop tasks and work processes for desired outcomes

 

9) Cognitive load management:

ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques

 

10) Virtual collaboration:

ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team

 

 

Critical to understand the future ahead. 9/10

 

Curated by Robin Good

 

Executive Summary of the Report: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-work-skills-executive-summary.pdf 

 

Download a PDF copy of Future Work Skills 2020: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-skills-2020-research-report.pdf  


Via Robin Good
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Beth Kanter's comment, December 20, 2011 7:34 PM
Thanks for sharing this from Robin's stream. These skills sets could form the basis of a self-assessment for would-be curators, although they're more conceptual - than practical/tactical. Thanks for sharing and must go rescoop it with a credit you and Robin of course
janlgordon's comment, December 20, 2011 7:56 PM
Beth Kanter
Agreed. It's also one of the articles I told you about....good info to build on:-)
Nevermore Sithole's curator insight, September 4, 2014 2:34 AM

Curating Information and Data Sense-Making Is The Key Skill for the Future [Research]

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Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond | Scoop.it

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.


**Before you post anything, make sure you know when your audience is online and which networks they're on.


Social media marketing: timing maximizes engagement (infographic)...


He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page


His first piece of advice is to   “Get everyone in marketing on the same page."


**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.


**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here [http://bit.ly/vDTJkN]

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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Curation, Social Business and Beyond | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog


On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.


Here's what caught my attention:


****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 


****68% said they were unprepared for the explosion of Social Media


****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!


****80% identified mobile apps and 72% stated that tablet apps are priorities going forward


****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.



There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.


Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"


Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]

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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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The Web's Most Ambitious Personal Data Project - Singly

The Web's Most Ambitious Personal Data Project - Singly | Curation, Social Business and Beyond | Scoop.it

This article was written by Marshall Kirkpatrick for ReadWriteWeb


You make data. A lot of it. From Web browsing to link sharing to photos published online, from phone bills to medical records to online banking - almost all of us produce an incredible amount of electronic data that slips right through our fingers...


Here's What Went Live 10/19 In case you didn't see it: Very exciting!


Singly 1.0 began rolling out to developers Oct. 19, 2011


****Those first users will be able to build apps that search, sort and visualize contacts, links and photos that have been published by their own accounts on various social networks but also by all the accounts they are subscribed to there.


****Want to search the contents of every link shared by every person you're subscribed to on Twitter (at least as far back as Singly can access)?


****Want to make a slideshow of all the Instagram photos your contacts have posted that have a certain hashtag in them? Or were on a weekend? Or whatever other criteria you can think of? Those kinds of things are possible now.


http://www.readwriteweb.com/archives/singly_platform_launch.php


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"






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How ‘content curators’ are connecting consumers

This is exciting to read it has great information and definitely lives up to the promise of its title! This piece is from ZimGuardian


Here's an intro:


"The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands.


****Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called “communities of interest


Here are a few gems that caught my attention:


Lots of great information - pay attention to the difference between social graphs vs interest graphs because once you understand this, you can use this to tweak your branding strategy and succeed beyond your wildest imagination.


"The opportunities for brand owners to capitalise on all of this are significant. But to do so effectively, they must understand more closely the nuances of socialisation", believes Francesco D’Orazio, Research Dir. of Face Agency.


**“In a world in which people feel disenfranchised when it comes to big issues beyond their control, online communities represent a kind of glue making them feel part of something bigger that’s real and authentic,” says Ed Levine, founder of Serious Eats.



Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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12 Most Effective Strategies for Corporate Blog Curation

12 Most Effective Strategies for Corporate Blog Curation | Curation, Social Business and Beyond | Scoop.it

This is a great piece by guest blogger, Sam Fiorella @samfiorella who is s a globetrotting interactive marketing strategist, a highly respected blogger and much more.


The rest of this article can be read at:  http://bit.ly/oBblml


This piece is really for anyone who is curating content, whether you're a personal brand or in a corporation.


I can personally tell you that this blog is one of the best out there for consistently providing quality content.


Here is an excerpt:


A strategy some corporations find successful is to curate 3rd party industry content instead of that which their internal teams created.


**This tactic becomes increasingly important for businesses wishing to evolve into a Social Enterprise, which is (in part) defined by their transparency & openness with their audience and community at large.


Here are a few gems that caught my attention: To paraphrase,


****Consider archival relevancy -


**This is very important because content curation is the new search. Your content should be timely for today but think about tomorrow and the future when people are researching on the topics that you curate.


For business, this is crucial that your brand or company shows up as an SME (subject matter expert) in this area.


 ****A content filter is the relevancy of the content when reviewed in the future. If someone searches your archived blog posts, will that content be historically relevant?


In addition, this is also important,


****Focus on recency


If you look at the best curated corporate e-newsletters, you’ll discover that the articles shared are rarely older than 14 days.


****In the best cases they are less than 3 – 5 days old.


****Recency or “freshness” of content is critical to make the audience feel like they are “in the know” if they continue to subscribe to your blog/RSS feed.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Video: One of the Best Talks About Content Curation

This is from Idio (idioplatform.com @idioplatform) and something you will want to listen to more than once.


**Content curation as we all know, has many levels, it's an art, it's a work in progress, lots to absorb here but absolutely worth your time!


Robin Good says "Probably one of the best researched, best produced and most informative video clips about content curation I have seen so far."

If you are wondering whether curation could be useful for you or for your organization this video will help you understand better what this new discipline is all about.

 

****Highly recommended. 


http://www.youtube.com/watch?feature=player_embedded&v=D_ntajiZC6Y#!


Via Robin Good
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 19, 2011 11:38 AM
Thanks Robin for this. I found it really informative.
Michèle Lallée-Lenders's comment, October 23, 2011 3:24 AM
Extremely interesting
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The Science of Social Timing Part 1: Social Networks (Infographic)

The Science of Social Timing Part 1: Social Networks (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information.  The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.


This piece is from Kissmetrics - Data courtesy of Dan Zarrella @danzarella and Hubspot @hubspot


For all of you who are posting content and engaging on social networks, if you haven't seen this piece, it's worth your time.


**Facts and Stats to Tweet:


**5PM Eastern Time is the best time to tweet.

The best tweeting frequency is 1 to 4 tweets per hour. »tweet«

 

**Saturday is the best day to share content on Facebook. tweet

Noon Eastern Time is the best time of the day to share content on Facebook, tweet.


**The best sharing frequency on Facebook is .5 posts per day.


It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.


Use the following data to learn when your audience is most likely to tune in.


Data courtesy of Dan Zarrella (@danzarrella) and HubSpot. Content available as a


http://blog.kissmetrics.com/science-of-social-timing-1/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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5 Ways to Instantly Improve Marketing With Data

5 Ways to Instantly Improve Marketing With Data | Curation, Social Business and Beyond | Scoop.it

This is a guest post written by Pam Sahota for Hubspot. Pam is a marketing communications/social media manager and freelance blogger 


Good information here:


Intro:


Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend.


How?


Keep reading!


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/27424/5-Ways-to-Instantly-Improve-Marketing-With-Data.aspx#ixzz1b3a8Ji00

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