As the increase in content creation continues unabated, over-hyping and over-labeling has kept pace. And these only increase the overwhelm many experience.
|Scooped by janlgordon|
I selected this article from Curatti written by Andy Capaloff because it provides insight on how to approach your audience in a truthful and authentic way.
Reach more prospects with a humble approach and relatable message.
How to Avoid Too Much Hype for Your Brand
It's important to carefully consider what to include in your description and business bio. I agree that it's better to build your authority and learn from the leaders in your industry before jumping into a hot new trend as an expert.
Capaloff explains the difference between over and under-selling and what this means for your business post Web 2.0.
Here's what caught my attention:
- You don't need to seize every hot topic that is out there. Leave that to the leading authority influencers in your industry.
- Avoid the temptation to over-label such as using the phrase Web 5.0. There's still much to learn from what already is trending.
- Does your message attract your readers or does it go into their junk mail folder? Make sure your brand reputation supports your claims.
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/qeOX304dGTl
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