Written by Matt Wurst - This piece is Part 1 the emphasis is on creating content




This is Part I in a two-part series about how brands can strengthen relationships through social content.


The decisions that brand marketers make with respect to their social media strategies are complex and challenging. We know that a multi-directional conversation with consumers is a primary objective within digital communities, but there are limited budgets to contend with and a growing number of social platforms requiring attention.


Here's what caught my attention;


As a result, marketers are often forced to choose whether to create or curate content within these communities.


The lucky ones might be able to do both. However, if a brand is neither creating nor curating content in and across its social communities, they are failing to take advantage of an opportunity to strengthen a relationship with potential or existing consumers. The first part of this series centers on creation.