Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Right Questions for Your Customers

The Right Questions for Your Customers | Curation, Social Business and Beyond | Scoop.it
As we're living in a competitive world, what is being considered today awesome may soon become normal. The answer is customers, check out the right question
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to nurture your community for better results.

 

Attracting new customers takes commitment, perseverance, and business acumen.

 

Improve Your Customer Retention

 

It's important to gain new clients that will be lasting long term. I agree that you can help maintain better relationships by staying in contact with them.

 

Fabrizio shows you several ways to improve your online communication in order to generate more sales.

 

Here's what caught my attention:

 

  • The competition is fierce due to technology. Brands are constantly going after new customers -- including yours -- via multiple devices. You need to meet the demand and expectations of your niche every day.

 

  • Figure out what your long-term business goals are for the next three years. Ask yourself how many paying customers you will need in order to grow, and how cross selling and upselling can improve your results.

 

  • Carefully listen to your audience, and gather their feedback and insights. Proactively engage with your leads and customers instead of just answering questions.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/T52730clapF

 

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How to Improve Your Marketing Strategy

How to Improve Your Marketing Strategy | Curation, Social Business and Beyond | Scoop.it
There are any number of questions you might ask in order to formulate a marketing strategy. John Jantsch presents us with 4 questions that have helped him
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it explains how to improve your marketing strategy by answering 4 questions.

 

Developing a marketing strategy for your business can be a challenge -- you need to know where to start and what to focus on.

 

Answer These 4 Marketing Questions

 

Many advertisers find themselves getting stuck when it comes to developing a successful marketing strategy. I agree that in order to attain your goals you need to first understand where to begin.

 

Jantsch provides four ways your business can discover the best plan.

 

Here's what caught my attention:

 

  • Find out what your personal "why" is. As yourself how you are going to change the world and which things you want to make right. This helps you to see which gaps you are filling.

 

  • To develop a brand story you need to understand your audience, personality, who the hero is, and what your journey will be.

 

  • Make deliverables and expectations clear to your audience so they know what to look forward to. Remove any ambiguity in order to foster an enjoyable working relationship.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/tzA930c3n0K

 

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Improve Your Blogging, LinkedIn & Lead Generation

Improve Your Blogging, LinkedIn & Lead Generation | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources to aid each of your Blogging, LinkedIn and Lead Generation.
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, LinkedIn strategy, and lead generation.

 

Reach more customers and increase your subscribers with these great resources for business.

 

12 Tools Your Business Can Use to Drive More Sales

 

With the right tools you can reach more prospects. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your business more profitable online.

 

Here's what caught my attention:

 

  • If you use Gmail for customer communication then you will enjoy adding Clearbit. This tool provides insights on your prospects such as company information and contact details.

 

  • Build better relationships through establishing trust. Crystal gathers personality reports, and delivers professional coaching advice for improved communication.

 

  • Convert more leads into paying customers with SalesLoft. This tool combines your marketing strategy on social media, through email, and offline sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TbrJ30bOGyu

 

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How to Avoid Making Your Customers Mad

How to Avoid Making Your Customers Mad | Curation, Social Business and Beyond | Scoop.it
When providing customer support, what you say counts. Here are 4 phrases that make your customers mad; use these alternative ones to prevent any issue.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

 

Some words can "add fuel to the fire" when it comes to engaging in customer service.

 

Improve Your Customer Communication

 

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

 

Fabrizio shows you several ways to improve your online communication for better feedback and results.

 

Here's what caught my attention:

 

  • Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

 

  • Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

 

  • Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/y1Cc30bxNuC

 

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Understanding the Difference Between B2B and B2C in eCommerce

Understanding the Difference Between B2B and B2C in eCommerce | Curation, Social Business and Beyond | Scoop.it
There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with yourMore
janlgordon's insight:

I selected this article from Curatti written by Patrick Foster
 because it explains the difference between B2B and B2C in eCommerce.

 

It's important to know how and why customers interact on your business website.

 

The Difference Between Buyer Journeys and Customers

 

When building a business in the digital age you need to understand how your prospects are making purchasing decisions and why. I agree that both B2B and B2C play into eCommerce websites.

 

Foster explains what causes your customers to make a purchase and how to improve your approach.

 

Here's what caught my attention:

 

  • In B2B purchasing there is always a problem that needs to be solved within a business. Buyers in this situation want to look for the best deal and product or service for their employers.

 

  • A B2C website is usually aimed at capturing the reader's attention right away. The next step is to convince them to make a purchase.

 

  • It takes account management to make a B2B sale work along with relationship management. In B2C it's all about customer service and followup via email. 

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/qqty30bnrJ1

 

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Grow Your Business with Online Reviews

Grow Your Business with Online Reviews | Curation, Social Business and Beyond | Scoop.it
This detailed article and in-depth Infographic by websitebuilder.org, are on the important subject of Online Reviews. Some great stuff here!
janlgordon's insight:

I selected this article from Curatti written by Megan Arevalo because it explains how customer opinion can increase your business sales.

 

Most online shoppers will read a review first before making a buying decision.

 

Improve Your Sales with Online Reviews

 

Feedback has the power to make or break a sale for an online shopper. I agree that in order to be successful you need to encourage positive reviews.

 

Arevalo explains how to leverage customer opinion in your favor.

 

Here's what caught my attention:

 

  • A positive review can help improve your search engine ranking and boost your business up to the top pages of Google. This provides customers quick access to your business online.

 

  • About 68 percent of millennials prefer online reviews to advertising. Authentic and positive feedback can increase your business sales by as much as 18 percent.

 

  • A good review can encourage customer engagement. This is due to the fact that they will be more willing to take another step with your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead Feature Image: 123rf.

 

Read full article here: http://ow.ly/AkUh30aGfrD

 

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How to Humanize Your Brand

How to Humanize Your Brand | Curation, Social Business and Beyond | Scoop.it
This article presents 4 ways to improve brand likeability. These include such simple suggestions as "be Human" and "talk to your customers"
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

 

Make your brand more attractive by humanizing the persona.

 

Effectively Reach Your Target Market

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Brenner goes over how to improve the 'likability' factor for your business marketing.

 

Here's what caught my attention:

 

  • Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

 

  • Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

 

  • We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFMX30acBBW

 

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How Social Customer Service Can Help Your Business

How Social Customer Service Can Help Your Business | Curation, Social Business and Beyond | Scoop.it
Getting new customers is important. Taking care of them is crucial for the future of your business. Social Customer Service helps you nurture relationships.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to use social customer service to better connect with your customers.

 

Integrating digital channels can help you improve your sales and customer relations.

 

Make Better Connections Through Social Customer Service

 

You can nurture your customers each and every day. I agree that you can reach them through specific platforms and technology.

 

Fabrizio shows you several ways to improve your social customer service with mobile and other social channels.

 

Here's what caught my attention:

 

  • The use of smart phones has changed the way buyers interact with businesses. Mobile makes it faster and more comfortable to get the answers we need.

 

  • Your brand can't afford to to waste time and money on the wrong digital platforms. It's important to carefully choose the best one for your business before taking on too much.

 

  • Leverage live video events to answer your customers' pressing questions. This increases brand awareness and spreads the word about your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/O1E0309EFxJ

 

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New Trust Results for Business Leaders and Media

New Trust Results for Business Leaders and Media | Curation, Social Business and Beyond | Scoop.it
The 2017 Edelson Trust Barometer makes sobering reading for business leaders and the media, as many readings reach all-time lows
janlgordon's insight:

I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

 

How business leaders are perceived online today.

 

The All-Time Low of Trust in Leadership

 

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

 

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

 

Here's what caught my attention:

 

  • The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

 

  • Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

 

  • The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/HnQN309q97M

 

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Choose the Right Social Customer Service Platform

Choose the Right Social Customer Service Platform | Curation, Social Business and Beyond | Scoop.it
Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

 

Interacting with your customers takes attention to all digital channels where they are active.

 

Establish a Successful Social Customer Service System

 

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

 

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

 

Here's what caught my attention:

 

  • Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

 

  • When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

 

  • There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Unplash.com.

 

Read full article here: http://ow.ly/gVWd308Ky9M

 

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Why Human Experiences Are More Important Than Technology

Why Human Experiences Are More Important Than Technology | Curation, Social Business and Beyond | Scoop.it
Human experiences are still craved by us and important to us. Perhaps those who wish to automate more need to slow down for a while?
janlgordon's insight:

I selected this article from Curatti written by Bryan Kramer because it provides insights on how human experiences still rule over automation.

 

Understanding the human experience in the age of technology

 

Are You Relying Too Much on Automation?

 

We are experiencing new technological advances like never before. I agree that in order to reach your customers in the digital age you need to connect with them on a human level.

 

Kramer explains how to make meaningful connections and understand the balance of technology.

 

Here's what caught my attention:

 

  • We are able to keep in touch with our community even more today online, but we can easily miss personal contact through this. In person meetings are still the best way to reach people.

 

  • We are always on the hunt for more context and meaning. This is necessary to fully understand someone -- these subtleties are not possible with communication online.

 

  • With the rise of chatbots we can lose the art of persuasion. Humans still crave understanding, and knowing that your business is actively listening to them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of TechCrunch.

 

Read full article here: http://ow.ly/S19n308vJjc

 

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Stephen Dale's curator insight, February 1, 5:11 AM
Technology can both help us and isolate us. Our interactions with others and the art of listening, talking and understanding are what make us human. We have to use our experience to decide how far we want technology to help us.
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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | Curation, Social Business and Beyond | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking
janlgordon's insight:

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

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Improve Your Customer Service on Mobile

Improve Your Customer Service on Mobile | Curation, Social Business and Beyond | Scoop.it
In this post you'll find social mobile stats for customer support, insights, plus a case study about a brand using new Twitter's DM features at its best
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.

 

Improving customer service online is beneficial to growing your business.

 

Better Social Mobile Customer Experience

 

Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.

 

Fabrizio shows you several ways to improve your customer service strategy through social mobile.

 

Here's what caught my attention:

 

  • Interactions over social/mobile have gone up over the last few years. This has raised the bar on customer expectations as far as the speed of response and resolutions.

 

  • It's important to know which social networks your customers are engaging in the most. This includes what type of device they use such as a laptop, tablet, phone, ect.

 

  • Do not underestimate instant messaging apps for customer service. According to a report by Software Advice 75 percent of adults aged 35-44 in the U.S. look for support via their mobile devices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/FnAj307QtD9

 

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How Your B2B Buyer Insights Can Improve

How Your B2B Buyer Insights Can Improve | Curation, Social Business and Beyond | Scoop.it
As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

 

You can reach your prospects through a better understanding of why customers make a purchase.

 

Exploring the B2B Buyer Journey

 

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

 

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

 

Here's what caught my attention:

 

  • B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

 

  • Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

 

  • Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/JPQr30cap5v

 

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MzamoX's curator insight, June 4, 12:30 AM
Digital business transformation insights to lead your business starts with building a framework of the future not current success
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The Benefits of a Knowledge Base for Your Website

The Benefits of a Knowledge Base for Your Website | Curation, Social Business and Beyond | Scoop.it
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. Read on to lear
janlgordon's insight:

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

 

Your readers are seeking information that they can learn from.

 

Grow Your Website with a Knowledge Base Approach

 

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

 

Singh provides 9 reasons your business should include a knowledge based strategy.

 

Here's what caught my attention:

 

  • High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

 

  • Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

 

  • There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/WUya30c17uP

 

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Putting Ourselves in the Customer's Shoes

Putting Ourselves in the Customer's Shoes | Curation, Social Business and Beyond | Scoop.it
To survive the new marketing paradigm, we must put ourselves in our customers’ shoes and provide the high level of Customer Experience we expect to find
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it explains how to understand your customers from their perspective.

 

We need to provide the same level of customer service that we would want to receive.

 

Improve Your Customer Relationships

 

In order to be a successful business we need to reach our customers where they are at. I agree that you can create a better experience by understanding their needs and desires.

 

Capaloff explains how to get into the minds of your customers by putting yourself in their shoes.

 

Here's what caught my attention:

 

  • Ask yourself the same questions a customer would ask. Things like, "would you buy from you?" and "do your own employees with discounts make purchases from your company?"

 

  • We are ultimately selling to people, and so we need to humanize our brand. That means we take care of the buyer before and after the sale.

 

  • The customer experience is important no matter what size your business is. Make it easy for them to make a purchase with a helpful attitude.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/QLcE30bApKv

 

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Vincent Martinet's curator insight, May 12, 10:12 AM
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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | Curation, Social Business and Beyond | Scoop.it
People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way
janlgordon's insight:

I selected this article from Curatti written by Farid Gasim because it provides information on how to build more brand awareness on social media.

 

The more likable you are by your audience the better chance you will increase visibility.

 

Win Favor With Your Social Media Community

 

Despite a lot of competition there is an audience in your niche just waiting to be "wowed" by your brand. I agree that adding value to their lives can help bring in more loyal followers.

 

Gasim goes over how to achieve favorable influence with your target market on social media.

 

Here's what caught my attention:

 

  • Leave traditional sales language at the door. People typically use social media to connect, gather information, and find answers to their needs.

 

  • Communicate with your audience rather than just giving out information. Ask them engaging questions to get the conversation going.

 

  • Use negative feedback as an opportunity to show your community that your brand cares. They will see that you have both humility and understanding, which can go a long way.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/NUp530brS37

 

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Jeff Domansky's curator insight, May 6, 11:58 PM

Good post on what makes a brand shareable on social media

Sagar Bhardwaj's curator insight, May 7, 12:59 AM
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Everett Bowes's curator insight, May 11, 12:44 PM

Good post on what makes a brand shareable on social media

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Curatti On Air: Overcoming Social Customer Service Hurdles

Curatti On Air: Overcoming Social Customer Service Hurdles | Curation, Social Business and Beyond | Scoop.it
In this post, you'll find 3 teasing questions about common Social Customer Service hurdles, plus a video interview in which I dive into each of them.
janlgordon's insight:

In our latest Curatti interview, Paolo Fabrizio talks about the benefits of LinkedIn for business.

 

Even though most people use social media every day, many brands are still reluctant to use it as customer support channels. That’s due to different reasons but – as a consultant – I’ve experienced three Social Customer Service hurdles, and I’ve turned them into questions for you in this post.

At the end of it you will also find a video interview where I dive into the following topics.

1. Do you consider customer service just as a cost?

This first question touches the very point, which is cultural. In fact when a top management brand still considers customer service as a ‘post-sale’ department, that’s a very serious issue. It shows that they perhaps don’t care enough about daily conversations with their customers. On the flip side, of course, customers do care about it a lot! In fact more and more of them switch to competitors after a bad customer experience

TIP: value-for-money still matters, but what’s in it for for your customers?

2. Do you really have a customer service department?

This may seem an obvious question, but it’s not. Especially when dealing with very small brands (here in Italy over 90% of companies employ less than 10 staff) I was shocked to discover that in some cases, customer service was a ‘rotation task’ randomly handled by other department’s staff. In such, cases three further questions immediately arise:

  • How many people in your company have their time 100% devoted to your customers? 
  • How do they collect and share customer feedback?   
  • Is your staff fully committed to deal with customers issues and fix them effectively?

3. What’s your customer retention strategy?

Delivering excellent Social Customer Service means building long lasting relationships with your customers. So, before thinking about digital tools or marketing tactics, just focus on your goals. A crucial one for any brand or industry is definitely customer retention. So you should investigate first how long your customers stay with you and what’s their current CLV (Customer Lifetime Value). Then consider how much you want to improve it. Next, after setting up a clear, smart goal, it’ll be time to work on your customer retention strategy. 

Curatti On Air interview: Social Customer Service Hurdles

Want to overcome Social Customer Service hurdles? Watch this lively and informative video-interview with interviewer Cheryl Tan and Curatti’s Andy Capaloff. Italians may be more renowned for speaking with their hands than English people, but Andy gives me a run for my money here!

 

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How to Make Story Your Core Message for More Sales

How to Make Story Your Core Message for More Sales | Curation, Social Business and Beyond | Scoop.it
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

 

Create a story that will grab your ideal customer's attention.

 

New Customer Approaches for Content

 

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

 

Jantsch explains how to make the story of your audience core to your brand.

 

Here's what caught my attention:

 

  • Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

 

  • Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

 

  • Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/DBzS30aqelQ

 

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How Poor Website Performance Can Reduce Sales

How Poor Website Performance Can Reduce Sales | Curation, Social Business and Beyond | Scoop.it
This article by Wade Harman looks at the effects that poor website performance may have on your company's bottom line. It's certainly cautionary reading
janlgordon's insight:

I selected this article from Curatti written by Wade Harman
 because it shows you how your website performance can impact your influence and sales.

 

Your landing page directly affects your business's bottom line.

 

Your Website May Be Lagging Behind

 

To convert your subscribers your website needs to run efficiently for your visitors. I agree that a poor execution will drive down precious sales.

 

Harman provides an explanation on how this can directly affect your bottom line.

 

Here's what caught my attention:

 

  • A website that crashes due to a lack of scalability will lose customers. This is enough to send them shopping at the competition instead.

 

  • You can go out of business if too many potential buyers are leaving. This will impact your marketing campaign as well if you're not keeping up with the demand.

 

  • A poorly run website could lose loyal customers. Repeat buyers are the bread and better to many online businesses.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/zc3X309LBDL

 

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Use These 15 Tips to Improve Your Email Marketing

Use These 15 Tips to Improve Your Email Marketing | Curation, Social Business and Beyond | Scoop.it
We’ve all heard that “the money is in the list”.  Whether that’s an email list, or a list of blog subscribers – staying in touch with timely, fun and informative information can be daunting. If you’ve ever struggled with coming up with ideas on what to send your email list, struggle no longer. Here areMore
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides insight into how to improve your email marketing with 15 different approaches.

 

Improve your open rates by catching the reader's attention.

 

Send Out Emails That Get Opened

 

You can improve your chances of your business emails being seen by using creativity and enticing content. I agree that this will help reduce your bounce rates and improve your reach.

 

Gilbert provides 15 tips in a helpful infographic with bonus tips covering email subject lines.

 

Here's what caught my attention:

 

  • Tell a recent story your business experienced. Point out what you learned and how it changed your approach. People are drawn to transparency.

 

  • Write about something simple that the reader can do right away. For example, a ten minute workout that they can begin now.

 

  • Provide a hint about a new product release. Building anticipation makes great content and increase your sales once you launch your product.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/ny2K309v0f0

 

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Bridging the Silos with 5 eCommerce Marketing Tips

Bridging the Silos with 5 eCommerce Marketing Tips | Curation, Social Business and Beyond | Scoop.it
In a world of increasing cross-platform usage by potential customers, it is important to bridge the silos. Here are 5 tips to accomplish that
janlgordon's insight:

I selected this article from Curatti written by Shiju Mathe because it provides several ways to be successful in leveraging multiple platforms.

 

Audiences no longer connect with a brand with just one platform.

 

Successful Cross Platform eCommerce Strategies

 

When building a business online you want to reach your community where they are. I agree that in order to attract customers you need to be active in multiple online entities.

 

Mathe explains the best ways to perform cross-channel marketing from your business website.

 

Here's what caught my attention:

 

  • Understand your key objectives, target market, and brand message before tackling the digital aspects. Determine what your ultimate goal is and what the end result should look like from your customers.

 

  • Develop a communication strategy that will be adopted to the cross-platform work. It's important that your audience recognizes your brand voice on all platforms.

 

  • Provide reminders for your customers and leads through retargeting methods. This will encourage them to revisit your website and reconsider what you have to offer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/yFd1309jkyW

 

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Stan Smith's curator insight, March 3, 5:25 AM
I'm a bit behind this week after Fasching celebrations, cutting, splitting and stacking a new load of firewood. I'll get caught up ASAP.
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Improve Your Customer Service in 10 Steps

Improve Your Customer Service in 10 Steps | Curation, Social Business and Beyond | Scoop.it
Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode
janlgordon's insight:

I selected this article from Curatti written by Martin Shervington because it explains how to successfully connect with your customers.

 

True marketing today is based on customer service online

 

Bring More to Your Clients

 

Being active and involved with your customers is the key to growth in sales. I agree that your business can better provide for them by staying on top of questions and feedback.

 

Shervington shows you several ways to improve your customer service strategy through relationship building.

 

Here's what caught my attention:

 

  • When using social listening your business will need to pay attention to both the facts and the emotions of your community in order to be effective in meeting their needs.

 

  • Evaluate your current sales process and how you are following up with your customers. Find out what results this is producing -- more than likely this can be improved upon.

 

  • If your company includes a team or employees make use of their knowledge and expertise. This provides a friendly atmosphere for your clients.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Q9bV308yFKA

 

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What Persona Marketing Really Means

What Persona Marketing Really Means | Curation, Social Business and Beyond | Scoop.it
94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?
janlgordon's insight:

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

 

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

 

How Persona Marketing Affects Your Bottom Line

 

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

 

Hughes explains what exactly persona marketing means from the customer's perspective.

 

Here's what caught my attention:

 

  • Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

 

  • Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

 

  • It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: 123rf.

 

Read full article here: http://ow.ly/IgpI308oXi1

 

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How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | Curation, Social Business and Beyond | Scoop.it
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process
janlgordon's insight:

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

 

Detailed planning and preparation will help you drive more customers online.

 

Run a Successful eCommerce Website

 

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

 

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

 

Here's what caught my attention:

 

  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

 

  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

 

  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e9dF307VlWI

 

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Txus Santos's curator insight, February 6, 1:57 AM
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