Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why The Future of Curation is Evergreen

Why The Future of Curation is Evergreen | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night.


What makes a good curator?


"You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence".


Jan Gordon:

 

Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen.


Here are some highlights that caught my attention:


The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos.


The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble.


It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View.


Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time.  All good blogs need some such articles.


The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web  – Permamarks.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1ewOFR1]

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What Is Curation and Why It's So Relevant? [Video]

Robin Good: A great video animation introducing some of the key ideas, dreams and concepts behind content curation.

 

From the video: "One of the most beautiful things about the Internet is this sort of radical discovery, where you start in a place that you are familiar with, that you trust, and then you drill down and down and chase the white rabbit and then you end up in some wonderland you didn't know existed.

 

The clip includes thoughts from some unique curators, picked and selected by Percolate, the company sponsoring this video. 

 

Inspiring. Insightful. 8/10


Find out more / watch original video: http://vimeo.com/38524181   


Via Robin Good
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Pinterest leads content curation boom

Pinterest leads content curation boom | Curation, Social Business and Beyond | Scoop.it
This piece was written by Mia Pearson.for The Globe and Mail.

 

To say Pinterest is growing quickly is an understatement.

 

Brands have opportunity to capitalize on new sites that celebrate online content in a personal way and Pinterest leads content curation boom

 

Here are a few highlights:

  

**According to a report from Shareaholic, Pinterest now drives more referral traffic than YouTube, Google+ and LinkedIn combined.

 

**It recently became the fastest website to attract more than 10 million unique monthly visitors.

 

**Time magazine named it one of the 50 best websites of 2011 and Techcrunch named it the best new startup of 2011.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond

 

Read full article here: [http://www.theglobeandmail.com/authors/mia-pearson/]

 

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janlgordon's comment, February 10, 2012 6:05 PM
Shinya Sakemoto Thank you for this piece, I really appreciate it.
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Mix Curation With Socially Addictive Content - Here's How

Mix Curation With Socially Addictive Content - Here's How | Curation, Social Business and Beyond | Scoop.it

My fellow curator and colleague, Beth Kanter has once again given us a wonderful post full of insights and resources.


****I also want to point out that what she has done in this article is an excellent example of providing "context" and adding depth to what she's saying. 


In this piece Beth talks about Transdisiplinarity which means literacy in and ability to understand concepts across multiple disciplines which you will notice, she has clearly demonstrated in this post.


Excerpt:


She says, and I agree, "This is definitely not a chicken and egg question" you have to have "socially addictive content and content curation. I agree with her, this is a powerful combination when you blend the two together!


Here's what you'll see in this piece:


**checklist on how to create valuable content from Content Marketing Institute


** 26 Tips of Writing Great Blog Content 


**How to Newsjack, which is interesting all by itself


**current events: using this as part of you content strategy.


Curated by Jan Gordon, covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/ACNJik]

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Beth Kanter's comment, January 24, 2012 3:51 PM
The 23 tips for blog content is also an excellent example of curated content that is high quality.
Beth Kanter's comment, January 24, 2012 6:02 PM
Thanks for rescooping
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Content Curation: Why Detecting Emerging Patterns Is Crucial?

Content Curation: Why Detecting Emerging Patterns Is Crucial? | Curation, Social Business and Beyond | Scoop.it

Romain Goday, wrote this piece for Darwin Ecosystems I've had some great discussions with Romain and he truly understands what it takes to be a relevant curator.


He lists the top reasons why content curators need to pay attention to them.


We all know the service Content Curators provide in cutting through the noise on the Web, and new tools that are coming out will enable more and more people to become curators.


This is what caught my attention:


** Successful Curators will need the tools that enable them to latch onto new trends in their area of expertise. 


Those who are able to discern patterns and report on them in a timely manner will


***Link together pieces of the information puzzle so that others may see what had previously been missed


***Provide insights on the significance of events


***Demonstrate how those events evolve


***The emergence of patterns is a sign that something is happening


***The ability to understand and Curate new patterns and generate buzz around them, is what stands Expert Curators above the growing crowd


Romain's own takeaway is that Patterns should be the starting point for Curation.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://bit.ly/sjRyc2]

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Content Curation: Corporate Versus Small Business Curation

In this video, natural language processing expert Russell Wright from Theme Zoom explains the difference between premium curation for corporations and curation for small businesses.


There is some very good information for small businesses.


Here are a few things Russell talks about:


He suggests tools for aggregating information, (he mentions Curata a lot for corporations and he has a relationship with them and it almost seems like he's plugging them a lot, but stick with it, you might find one or two things that will help you along the way).


Here are a few things he talks about:


**how to have the right site architecture for good SEO


**adding context, how to use curation to show your expertise using the monitization model, he explains this in more detail.


**Provide a better valued insight or create a new conversation, give your opinion on the content you're curating, find a  creative way to add meaning without going overboard.


**You have to be clear about what service you're providing, reduce your topics and themes by only having 4 or 5 keywords so you are continually providing valuable information to your audience.


**Don't be too broad, match your topic with your brand message.


http://www.youtube.com/watch?v=UV--va4x2n0

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The Tsunami of content in the digital age needs curators!!

The Tsunami of content in the digital age needs curators!! | Curation, Social Business and Beyond | Scoop.it
Chris Kenneally interviews Steve Rosenbaum, author of Curation Nation

Excellent observations, great explanation on what curation is, why we need it and how it's evolving. Steve says he wants to narrow down his world to get the information and content that he personally chooses for his needs. He wants to be in control of his world not be bombarded with noise. He doesn't want to be in a position of "drinking from the firehouse" and I certainly agree with him and I'm sure you do too!

Here's an intro:

To learn why in an era of data abundance, the thing that is scarce is taste, Chris Kenneally turned to Steven Rosenbaum, author of newly-published “Curation Nation.”...

That roar you hear coming from your laptop or smartphone is the tsunami of content washing over us endlessly in the digital age. The deluge that overwhelms each of us every day in the form of waves of email and news stories, text and video and sound, is an unmediated mess – unless, of course, we assign someone the task to make sense of it all, by organizing, prioritizing, and synthesizing. In a word: the activity of curation

http://beyondthebookcast.com/curation-nation/
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Robin Good tells Howard Rhingold - "We need an army of individual curators"

Howard Rheingold #mindAmp, does an excellent job of interviewing Robin Good in this video. Both are excellent curators and their discussion here is insightful, thought provoking and loaded with practical information for anyone who has the passion and the sensibility to select several pieces around a topic, add context, interact with others, build community around it and so much more..

I recommend you listen to this more than once, it's definitely worthy of your time!

Without further comment from me, I'll let you get right to the good stuff:

Interviewed by Howard Rheingold #MindAmp - Stuff That Makes Me Think (this definitely makes you think)


http://eharrison.org/we-need-an-army-of-individual-curators-robin
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Should Google and Facebook Be Filtering Our Content For Us?

Should Google and Facebook Be Filtering Our Content For Us? | Curation, Social Business and Beyond | Scoop.it
This is something we all need to pay attention to. Everytime we search for something the filtering of information based on our likes and preferences could be keeping us from vital information that hinder our perspective on any number of topics.

Here's an excerpt:

Is the personalization of the Internet a step backwards? Is the wealth of information that is accessible to us being reduced because the products we use are filtering it all so heavily? This is a discussion that has been gaining momentum in recent weeks.

Written by Chris Crum for WebProNews

http://bit.ly/jUG6YP
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Content Curators are the New Superheros of the Web

Content Curators are the New Superheros of the Web | Curation, Social Business and Beyond | Scoop.it

Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.

 

He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.

 

They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.

 

It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.

 

While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.

 

Which is to say, being a superhero is often a thankless job.

 

The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."

 

He also has some pretty straightforward advice on what, as a curator, you should never do:

 

"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.

 

2. If you don't provide attribution, and a link back to the source, it's stealing.

 

3. If you take a large portion of the original content, it's stealing.

 

4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.

 

5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."

 

And he definitely has a point on all of these. 

 

Recommended. 7/10

 

Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss 


Via Robin Good
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Jonathan Rattray Clark's comment, April 18, 2012 1:14 AM
Scooping it .........thanks Robin I really like your curation .... And value your wisdom ......it seems there is purpose to my constant information minning as and educator artist and passionate information collector .......I find it incredibly exciting to find fresh thinking and response to the living world around us and in particular our individual passions. Thank you for your wisdom
Robin Good's comment, April 18, 2012 1:16 AM
Thank you Jonathan. Glad to be of help and inspiration to you.

Tony Gu's comment, April 20, 2012 1:30 AM
I am really enjoying reading this article.
I found that the way Robin Good curate this article truly practice the ‘No Stealing’ rules. Thanks for sharing this with all of us. Big up!
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Content Curators Will Be The New Great (Specialized) Newspapers [Video]

Robin Good: John McCarus, SVP for Brand Content at Digitas, ignites an interesting panel about content creation vs content curation.

 

This is the second in a series of three videos highlighting a 2012 conversation on the future of media on the social web organized by Ben Elowitz, CEO of Wetpaint.

The nicely edited video, brings up in its four minutes, some valuable takes and opinions on how curation is perceived, used and modulated to achieve different results and objectives.

 

From mere republishing and copying of someone else materials without attribution or credit (certainly not something to be categorized under "curation") to the new cadre of emerging journalists, who not only write, but also monitor, research, pre-digest and cull the most interesting content - not written by them - for their own audiences.

 

Key takeaways:


A curator is an editor, essentially. You become a trusted source by doing the hard work for your audience and telling them what’s important, whether you’ve written it or not.

Traditionally that’s been the role of great newspapers; now that function is being spread across the web.

Erick Schonfeld, TechCrunch


-> Publishers have a love / hate relationship with curators.

 

-> Curators help to expand a publisher’s reach, but the publisher risks losing credit (and traffic).

 

-> Curators who link back and republish only enough to pique interest will keep publishers happy.

 

It’s like the forest episode of Planet Earth: the animal eats the nectar and sort of destroys the plant but spreads the pollen all over.

Jason Hirschhorn, Media ReDEFined

 

Interesting. 7/10

 

Original video: http://vimeo.com/37553245 

 

Full article: http://digitalquarters.net/2012/02/video-rebooting-media-think-tank-content-creation-vs-curation/ 


Via Robin Good
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Jeff Makana's comment, March 2, 2012 3:34 AM
Great improvements on delivery of content Robin, Your analysis give the reader added insights. In support and solidarity!
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Stuff Curators Say - [Parody]

Guillaume Decugis, brought this to my attention today as I was in the middle of curating a very serious piece for one of my other topics:-).


In response to the original Mashable article, "S**t People Say", the scoopit team Ally Greer and Axelle Tessandier ...did a parody on 'S**t Curators Say". (I wonder who this character is supposed to be:-)


Thanks guys, this is hilarious. It's good to laugh at ourselves!!


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


See video here: http://www.youtube.com/watch?v=E-W-9P6rOnU

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Karen Dietz's comment, February 3, 2012 12:52 PM
What a hoot! Thanks for sharing.
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How Businesses Can Use Content Curation to Get More Targeted Results

How Businesses Can Use Content Curation to Get More Targeted Results | Curation, Social Business and Beyond | Scoop.it

This piece was written by Shel Holtz he has some good suggestions for companies to move curation beyond entry level and show them  how to create more innovative ways to use this powerful tool and that produces more targeted results.


Excerpt:

 

There’s plenty of evidence that business is adopting content curation, but the practice hasn’t been around long enough for organizations to understand how to us it in a way that will strengthen their content marketing strategy.


Here are some of the ways companies can apply curation that will give them more visability and beyond.

 

** To start applying content curation, communicators need to pay attention to how others are using the crop of curation tools that have found acceptance online.

 

**Curating news that the media isn’t covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

The process would look something like this:

 

**Identify opportunity:


Any company news is a potential curated collection.

Think about a product launch, or financial events.

 

Select curators:


**criteria for selecting curators should begin with their familiarity with the topic. The key to a solid curation effort is the selection of the best, most relevant and representative posts.

 

**Monitor conversation:


**With the curator in place, it’s time to develop key words and set up a monitoring plan.


**This can be as simple as establishing a few Google Alerts or as sophisticated as tapping into a monitoring service the organization is already using, like Radian 6.

 

Select and comment on the best content:


**Curators need to cull through the many items people have posted in order to find the right posts to create an accurate overview of the news.


**Moreover, adding context is one more curation chore.

When appropriate, adding commentary improves the value of the collection.

 

Here's the takeaway:


Companies are increasingly focused on content marketing. Curating company news fits nicely into the content marketing bucket, where it can both fill a gap in mainstream media reporting and serve as an impetus to getting that coverage.


**It’s only a matter of time before some organizations move beyond entry-level curation efforts and start curating their news.


Curated by Giuseppe Mauriello and Jan Gordon

 

[read full interesting article http://qik.im/KTK]


Via Giuseppe Mauriello
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How to Use “Curation” to Boost Content “Creation”

How to Use “Curation” to Boost Content “Creation” | Curation, Social Business and Beyond | Scoop.it

This piece was written by Heba Hosny, a guest blogger for Lauralee Walker


This article is full of wonderful tips for taking your curation to the next level and embellish your original content.


"Content curation rewards are not limited to branding and SEO; it can also enhance the visibility and the quality of your own content."


There are many things that caught my attention, here are just a few gems:


Curated Content Can Inspire Topics For Created Content


If you don't master this one, all the other tips won't make any sense


****Understand which topics are irresistible to your target audience


My Commentary:


I love this one!


Here's the tip


****Instead of taking the easy route of sharing the topic with your audience, write a blog post to "build on" it.


You can build on a topic in different ways:


**Beg to differ politely


**Provide additional tips and insights


**Ask clarifying question(s)


My Commentary:


This is a great way to add "context" it can start conversations, which invites others to add their comments, bring new observations and more information about a particular topic.


**A perfect segue to building relationships, community, doing business and increasing knowledge.


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here: [http://bit.ly/sJs2I8]

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janlgordon's comment, November 22, 2011 3:21 PM
Hi Beth,
I agree with you, I love the feeling of community and the collective wisdom, and you know "curation resonates with me":-)
janlgordon's comment, November 22, 2011 3:22 PM
Thanks so much for rescooping and sharing on twitter:-)
Pittsburgh Tote Bag Project's comment, November 25, 2011 9:17 PM
This has me thinking critically about how we are integrating social media. Inviting interaction has been a huge challenge. We are stimulating new conversations in real world time, but that's not reflected in comments and so forth. I like using Scoop.It widgets to get the newest scoop onto the bog in a timely manner and take some time to reflect on post content.
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Revealed: Why Techmeme Links to Them Instead of You!

Revealed: Why Techmeme Links to Them Instead of You! | Curation, Social Business and Beyond | Scoop.it

Gabe Rivera reveals how he curates for Techmeme News -


Over time, nearly every major tech news publisher has asked us a variant of "Why do you always post them and not us?" or "Why did you pick them over us for that story when we posted first?" So it's probably time to address this issue in a general way. If you don't write tech news for a living, be thankful that you can skip the following post. For the rest of you, my apologies, now please get comfortable and read on.


Read full article:  http://bit.ly/u1u8NF

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How ‘content curators’ are connecting consumers

This is exciting to read it has great information and definitely lives up to the promise of its title! This piece is from ZimGuardian


Here's an intro:


"The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands.


****Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called “communities of interest


Here are a few gems that caught my attention:


Lots of great information - pay attention to the difference between social graphs vs interest graphs because once you understand this, you can use this to tweak your branding strategy and succeed beyond your wildest imagination.


"The opportunities for brand owners to capitalise on all of this are significant. But to do so effectively, they must understand more closely the nuances of socialisation", believes Francesco D’Orazio, Research Dir. of Face Agency.


**“In a world in which people feel disenfranchised when it comes to big issues beyond their control, online communities represent a kind of glue making them feel part of something bigger that’s real and authentic,” says Ed Levine, founder of Serious Eats.



Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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The Link Economy, Google, Curators, et al provide value Directing People to Content

The Link Economy, Google, Curators, et al provide value Directing People to Content | Curation, Social Business and Beyond | Scoop.it
In this piece, Jeff Jarvis asks us to look at content from a different perspective and ask ourselves as business people, where does the real value lie? He uses Facebook as an example of the old way of evaluating it. Relationships, data, relevance.

He says, "content is a signal generator that reveals interest, needs, sometimes locations and more. There are more ways to recognize the merits of content rather than the traditional way of selling audiences to advertisers.

He goes on to say that Google, curators, Facebook, aggregators, bloggers, et al are providing a great service by selecting and bringing relevant content around a topic to the people who are searching for answers and solutions.


By Jeff Jarvis - The Faster Times Media Tech.........

http://thefastertimes.com/mediaandtech/2011/06/29/facebook-google-and-the-real-value-of-content/
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Assessing Your Brand Image For Content Curation

Assessing Your Brand Image For Content Curation | Curation, Social Business and Beyond | Scoop.it
This is a post from May/2011 but I'm bringing it back to your attention because it sets up the framework so you can ask the right questions to create your brand strategy. Once you have a better idea of direction, curation can be a great resource to provide continuous value to your audience and build relationships with people who will buy your products and services,

Here's an excerpt:

Whether you are competing in a business-to-consumer or business-to-business segment, one of the most important assets that you possess is your brand image. Years and millions of dollars are spent by organizations to promote and enhance their image with the hope of forming a bond with consumers/clients to prompt them to buy on a consistent basis.

With the advent of social media applications for online marketing purposes, organizations must be vigilant of their brand image from two perspectives: 1) The organization itself and 2) Consumers.

http://bit.ly/kdCzyJ
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