This piece was written on September 2, 2011 by Aaron for his blog askaaronlee - so relevant and worth reposting today!
"Social media is indeed like a marriage between brands and customers."
By the way, this post is an excellent example of curation. Amazing headline, content delivers the goods, (a point of view, pulling pieces together that are amusing but is right on point).
We might have heard all of this, we may even know this, but are you acting on this knowledge with your brand?
Here are a few gems that caught my attention:
I love his example using Gary Vee's observation about business today being like brides and how they spend more effort planning the wedding than they do once they're married.
****Businesses don't think lifetime value can be achieved from social media
1. Commitment in Social Media
**Similar to a wedding, social media requires a commitment to your customers.
**It is about creating brand loyalty with your customers and one of the ways to create brand loyalty is to -
**get your hands dirty and really work on it to maintain that relationships.
**Listening in social media
He uses a commercial to show us what it would be like if a you're married and your partner never responds or listens to what you have to say. They just talk -
Read and watch videos here: [http://bit.ly/uJpy5d]
Curated by JanLGordon covering "Content curation, Social Media & Beyond"