Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Collector or Curator? Becoming a Social Connoisseur

Collector or Curator? Becoming a Social Connoisseur | Curation, Social Business and Beyond | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
janlgordon's insight:

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!


Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.


Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?


There are 5 great takeaways in this piece......


Here's what caught my attention:


Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://linkd.in/1i1RNrc


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

 

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malek's curator insight, June 16, 2014 4:09 PM

Thought provoking article.

I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.

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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This great article was written by Karen Dietz for Curatti.


Jan Gordon:

 

I always get so much out of reading Karen's curation and reviews here on Scoopit and this is no exception. No matter how long I've been reviewing or curating content, I am always reminded of something I should do to make my work better for my brand and for my audience.


Here's what caught my attention:


"When you’re curating content you are telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic".

 

When think of your curation as an ongoing story, you too can realize similar benefits.


So how can your curation reflect and tell your story?


Here is one of her six great tips:


What kind of a voice do you want to bring to the table? How do you want to be perceived? What is important to emphasize? 


Finding your voice is critical when curating content.    


Have a point of view. People want you to have a point of view.


* Your point of view will help others think critically about the content to offer them.


* Your voice and the tone you bring to your curation also reflect your personality. Your readers want you to be real, authentic, and fallible.


*They want to know who you are.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1bMsuVY]

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janlgordon's comment, December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
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Curatti.com Launches Editors of Chaos ScentTrail Marketing

Curatti.com Launches Editors of Chaos ScentTrail Marketing | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

I want to thank you Marty Smith, who is one of the top scoopers, bloggers and amazing friend anyone could ever have. He wrote this   wonderful piece on the launch of Curatti.


Jan Gordon:


It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.

 

I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.


Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.


We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/17sDaI3]

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Why The Future of Curation is Evergreen

Why The Future of Curation is Evergreen | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night.


What makes a good curator?


"You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence".


Jan Gordon:

 

Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen.


Here are some highlights that caught my attention:


The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos.


The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble.


It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View.


Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time.  All good blogs need some such articles.


The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web  – Permamarks.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1ewOFR1]

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Here's How to Use Content Curation as a Powerful Brand Builder

Here's How to Use Content Curation as a Powerful Brand Builder | Curation, Social Business and Beyond | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.
janlgordon's insight:

This article is from Socialmediatoday along with great infographics with curated information that is packed with ideas and strategies to help you create an impact.


Here are some gems that caught my attention:


Curate, organize and gather information around a theme.  - know your audience, find highly useful insights, tips, strategies to help them solve a problem - share it where your audience is


Repackage or repurpose your original or curated content - tie it to a trend or hot topic, industry news, world news - give additional information, resources or insights


Mashup - Juxtapositions - merge existing content to create a new point of view


Elevation - Identify a larger trend/insight from smaller regular musings


Chronology - Organize historical information by time to show how understanding has evolved


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read full article here: [http://bit.ly/10WDmKr]


Infographic credits: There many credits for the infographics and they can be found near or within each of them.

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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Curation, Social Business and Beyond | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
janlgordon's insight:

I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community.


Everyone of these suggestions is great, here are the ones that caught my attention:


10 Ways to Get Known Online


Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to.


**Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer.


**Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder.


**Get your social media ratio right. Remember the 95% relationship building, 5% selling formula.


**Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same.


**Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts


10 factors that build trust with your audience


While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line.


**When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.


**Give away (some of) your best stuff: The web is swamped with free content. If you want to stand out, even your free offers must be remarkable.


**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere.


**Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away.


Takeaway:


**When you combine the elements of know, like, and trust to your content and actions, magic ignites.


**You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers.


Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/We01fT]


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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.

 

Determine what you want to be known for, then start building your reputation from there.

 

Here are a few highlights:

 

Three key elements to developing trust with your online audience:

 

** Build authority by creating and sharing useful content

 

**Develop relationships with your audience by showing you genuinely care

 

**Underscore your credibility with a professional website

 

Here's what caught my attention:

 

"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki

 

**What knowledge can you share?

 

**What are your siills

 

**How can you share your experience to help others?

 

Here are a few ways to build authority

 

**Be on a mission - what do you want to achieve and why?

 

**Be different - develop your own voice

 

**Be a storyteller - stand for something

 

**Be helpful - Create and share content that solves your readers' problems

 

**Build a tribe - Your followers will spread your ideas for you

 

Don't focus on yourself

 

**Be sincerely interested

 

**Be yourself

 

**Build relationships by asking questions, saying thank you

 

**Show your personality - be transparent, humble, generous

 

**Understand the culture of a platform before you jump in

 

Selected by Jan Gordon covering  "Curation and Social Business"

 

 

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Curation: Manage Your Attention Not Just Your Time

Curation: Manage Your Attention Not Just Your Time | Curation, Social Business and Beyond | Scoop.it

This guest post is by Beth Kanter for Socialbrite and this is great for curators just starting out or a refresher for those of you who have been doing this for a while.


She tells you why curation is an important tool in your content strategy and gives you some good suggestions on how to do it effectively which I'm going to focus on here. Curation requires time and energy, and Beth's process really works because I'm doing this myself.


Here's what caught my attention:


Manage you attention, not just your time


**Don't just create a to-do list; lay it out on a daily and weekly schedules, breaking down key tasks of the project into chunks.


**Consider the level of concentration and focus that each type of task or chunk requires and schedule accordingly


**Establish rituals: Rituals in your work life are valuable. A mindmap offers a lot of good suggestions for rituals


**Managing email and other distractions: Turn off notifications that pop up on your computer, iPad or moble.


**Just say no - it's important to engage with your community on social networks but you have to find the right balance. When you're curating, it requires focus, it's best to schedule this first, then do your community management, check your email unless something requires your immediate attention. When you have a plan, it makes everything easier.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/MyQ1Nw]

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Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks for scooping!
Beth Kanter's comment, August 17, 2012 8:18 PM
Thanks so much for scooping!
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Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | Curation, Social Business and Beyond | Scoop.it

I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.


Here's what I said about Gideon Rosenblatt's post.


This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.


Great article by Axel Schultze CEO of xee.me


"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)


Jan Gordon: "Here's what caught my attention:


Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...


However, this is slowly and steadily changing.


**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.


And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.


Now – what does that mean to SEO?


Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?


Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?


Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read the full article: http://bit.ly/AxRrEr


Via janlgordon


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Image by Istockphoto  from an article by Social Media Examiner

 

Read the full article: [http://bit.ly/AxRrEr]


Via k3hamilton, juandoming
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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Curation, Social Business and Beyond | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 


Jan Gordon: I want to thank Beth not only for another outstanding piece but for the mention, it's greatly appreciated.


I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.


Guillaume Decugis wrote this commentary:


"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.


The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."


This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/75ucphe]


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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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The Collage Tells The Story and The Curator Skillset That's Yet To Come

The Collage Tells The Story and The Curator Skillset That's Yet To Come | Curation, Social Business and Beyond | Scoop.it

Robin GoodKrishna Bharat, creator of Google News and now Principle Scientist at Google, spoke at the News World Summit in Bangalore, India.


His focus was on the future of news and on the impotance of curation as well as on what the news will look and "feel" like.


He rightly suggests to news teams to "provide guides to content", not just new content and to deliver information in ways that entice the reader in multiple ways, while providing lots of good and well referenced information. 


Excerpted from the original Poynter.org article: "As consumers have access to vast troves of news information from all over the world, Bharat urged news editorial teams to provide a guide to content, not just produce content.


“Creation and curation should be the fundamental activities for your editorial team,” he said.


Bharat said news in the future will become more of an app-like experience, as users adapt the experience to themselves, and as newsrooms provide a more multi-dimensional experience that includes more images and maps.


The collage tells the story.


This will create a skill set that doesn’t exist yet.


And also:


"The winning experience of the future is fast, tactile, original content, with access to many reputable sources in an appealing narrative form,” Bharat said.


“It is delivered in an appealing, narrative form, encompasses a broader definition of news, and involves audiences with a stake in the story or with expertise."


Must-read. 9/10


Full article: http://www.poynter.org/latest-news/top-stories/175859/krishna-bharat-news-industry-futuremust-hire-restless-agents-of-change/ 

(Image credit: http://www.niceamazingpictures.com) 


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David Salahi's comment, June 2, 2012 12:12 PM
Brain Pickings (http://www.brainpickings.org/) is a site that exemplifies these principles.
Beth Kanter's comment, June 2, 2012 12:42 PM
Thanks for curating this article. I'm also noticing the rise of data visualization as a skill for journalists (and others) - might add that creation, curation, AND visualization should be the fundamental activities .... and when I say visualization - not just pretty pictures, but insights. http://www.guardian.co.uk/news/datablog/2012/may/31/data-journalism-awards-winners
janlgordon's comment, June 2, 2012 1:53 PM
Thank you for this amazing piece and for your great insights!
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Is Content Curation the New Community Builder?

Is Content Curation the New Community Builder? | Curation, Social Business and Beyond | Scoop.it

This piece was written by Eric Brown for social media explorer.


I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of  machine aggregation and Human Curation) are starting to pick up steam.


Here are some highlights:


Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.


**“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”


The author says and I agree with him:



**"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities".


There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now:


**I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople.


**I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC


**and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article: [http://bit.ly/kmZvJg]


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Alessio Manca's comment, May 23, 2012 4:36 AM
What a truth! TY!!
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Information Liberation: Your Guide to the International Web

Information Liberation: Your Guide to the International Web | Curation, Social Business and Beyond | Scoop.it
The world wide web is supposed to be just that: world wide.

Sometimes it simply isn’t, however:

This Guide, by author Jim Rion,  is a must-have for anyone looking for access to the complete Internet. 

 

This complete guide to the International web will show youhttp://bit.ly/Joo3QB 


**Which governments around the world restrict Internet access
**Whether its ethical to bypass such restrictions, and which tools to use
**Encrypting your web browsing and email for secure communications
**How to find Internet access while traveling by knowing where to look
**Buying a computer while abroad: an ex-pat’s guide
**Setting up your computer to display non-alphabetic languages
**Getting the most out of translation tools
**Accessing media blocked in your country using VPN and more

 

Download Guide [PDF] Herehttp://bit.ly/Joo3QB 


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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Curation, Social Business and Beyond | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!
janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


 Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Bart van Maanen's curator insight, May 6, 2014 7:09 AM

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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Why Content Curation Is Disruptive and A Very Powerful Tool Done Right

Why Content Curation Is Disruptive and A Very Powerful Tool Done Right | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.


Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....


Marty Smith:




"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:


  • An archive of almost a million words published across 4 blogs.
  • With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
  • This “less and better” is  Curatti’s Editors of Chaos mission.


Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works


Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aD3c6j]

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BSN's curator insight, November 13, 2013 1:00 PM

Content Marketing Tips

Stephen Dale's curator insight, November 14, 2013 12:59 PM

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

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What is The Value of Questions and How Can Your Business Benefit From Them?

What is The Value of Questions and How Can Your Business Benefit From Them? | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This post was written by Andy Capaloff for Curatti


I love this article because as curator and a business owner being a provacateur is essential in instigating conversation and taking a topic to another level which can lead to all kinds of opportunities. There's an art to asking questions and this just first of many pieces on this topic that you'll find on Curatti


Something to ponder.......


How can you use leverage questions to benefit your business?


Can monetary value be placed on questions?  Not really, as there are too many variables involved. But depending on the timing and manner of delivery, questions can be the ingredient that spurs innovation and growth.

 

Here's are a few highlights:

 

The rhetorical question can spur conversation and wake up a

slumbering ideas process


The joking question can lift a mood


The incisive question can take a brilliant idea into a different stratosphere


The personal question can tell a person struggling in solitude that someone in the world cares


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://curatti.com/the-value-of-questions/]

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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Curation, Social Business and Beyond | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
janlgordon's insight:

This post was written by David Amerland for Forbes and he hold nothing back - he says "Do not underestinate its signifigance: It truly changes everything. Embrace it or risk extinction.


Here are a few things that caught my attention:


Yes it's the latest buzzword, but let's take a look beyond that..........


It marks the transition into a new phase of the Web where we stop searching and start finding


we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.


New Products; New Services


The semantic Web is far more open, transparent and personalized.


It’s being transformed into a place where the same content means different things to different people


The Answer Lies in Hyperconnectivity


In order for us to become smarter, we somehow need to understand the meaning of information.


To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other


In the semantic Web, we users provide the connections, through our social media activity.


The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.



The Bottom Line


The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.


The old rules no longer apply. If you want to be found, social is no longer an option.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://onforb.es/12Jwspo]


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Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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Is Content the New Currency?

Is Content the New Currency? | Curation, Social Business and Beyond | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
janlgordon's insight:


Interesting article from Fast Company written by Geoffrey Colon.


Today the word currency is being used frequently - in this context - the new currency is content in the online world. It has particular meaning to me and many of us who curate or create content to engage, inform and build communities for a variety of reasons.


Content that has substance, informs, meets the needs of the audience gains trust - trust builds relationships, relationships can lead to commerce, communities with shared interests, knowledge networks, innovation and much more.


Here are a few things that caught my attention:


Content creates equity much like stocks and bonds. The more subject matter expertise a brand brings to the table, the more business they can create. This expertise is displayed in the form of content


Financial transactions ussed to buy status. Now, content buys earned trust.


Content has meaning beyond the data it contains. It can be shared and exchanged with others to acquire additional knowledge—much like a traditional currency.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: http://bit.ly/12EYggv


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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Curation, Social Business and Beyond | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}

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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Curation, Social Business and Beyond | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]

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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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What is Google+ & Why is it so Important to Curation & Social Business?

What is Google+ & Why is it so Important to Curation & Social Business? | Curation, Social Business and Beyond | Scoop.it

This slideshare is by Gideon Rosenblatt  and as always Gideon's perspective and presentation is relevant to anyone who participates online for business, (non-profits, education, brands).


Gideon Rosenblatt: Excerpt from a few highlights below:


Writers and information curators strongly influence readers

**and that led to people using social networks to connect information networks - We became "information networkers"


Here are some highlights that caught my attention:


**The web is an information network connected by web links



**A community is a social network connected by relationships


**Google+ used our web links to make it easier to use our information networks


**Google+ made it easier for us to use social networks to find people we never would have known though interest graphs


**Our social networks subtly changed - they were no longer just connections with friends - they now included other people with interesting information to share


**Writers and information curators strongly influence readers


**and that led to people using social networks to connect information networks - We became "information networkers"


**To fulfill its mission, Google needed a social network to help organize informtion networks - Google+ was born


**Google+ isn't competing with Facebook to build the world's best "social graph" - It's using the social graph to build the world's best interest graph


**The "Influence Graph" Map the flow of content through our social connections and you find the interest graph


Read more............


Selected by Jan Gordon covering "Content Curation & Social Business"


See slideshare here: [http://bit.ly/Nmd1xe

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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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Content and the Ripple Effect of Shiny-Object Syndrome

Content and the Ripple Effect of Shiny-Object Syndrome | Curation, Social Business and Beyond | Scoop.it

This piece was written by Ardath Albee, I selected it because I thought her insights were very helpful for anyone who is using content marketing to reach their customers. Her suggestions are good for original and curated content.


To paraphrase:


Everything has changed, B2B executives need to change their mindset to fit the realities of the "always connected consumer" They are bombarded with too much information. It's important to shift your thinking and change the way you relate to them. The old way won't work.


Excerpt:


"Selling content marketing to B2B executives is hard. At least harder than it should be. But what strikes me as odd is their willingness to requestion their decision after they've finally been convinced".


Here are some highlights:


**Content marketing is not a campaign  With no stop date, it violates the nature of traditionalist marketers to be able to box in a final result and say "it worked"


or "it could have been better." At least not quickly


**content marketing isn't three touches and a sales pitch, your department may not be shuffling as many leads to sales.


**If the change we make isn't driven by what our buyers want, it's driven by what we want. What we want isn't going to convince buyers to buy. Especially over the longer-term, complex buying process.


**Here is two things to do to combat Shiny Object Syndrome:


First - determine ways to measure your incremental wins with content marketing that tie to business KPIs. That's one thing that marketing automation technology and analytics can help you with.


It's also something that salespeople can help you with. When's the last time you spoke with them about the leads you sent over?


Here are more insights from Matt Johnson who  has more to say about KPI's


"Only by compartmentalizing our distinct lives as brand stewards, lead generators and media mavens, can we help educate others (CEOs, peers, our teams, ourselves), who may think of “marketing” as a monolithic and mysterious blob......


Second - put some fun into your content marketing!


**Take a look at your personas and figure out a new way to approach them. Put a new spin on a topic you've grown bored with


**Use a new format. Do it to engage yourself as much as you do it to engage your buyers.


Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"


See full article here: [http://tinyurl.com/73xam22]

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58 Ways to Curate or Create Persuasive Content Your Audience Will Love

58 Ways to Curate or Create Persuasive Content Your Audience Will Love | Curation, Social Business and Beyond | Scoop.it

I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece.


There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.


Here are a few things that caught my attention:


*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?


**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.


**Use a conversational tone of voice. Nobody wants to chat with a company.


**Be engaging. Using the word you is the most powerful way to be more engaging.


Be remarkable. So much content is out there, how can you stand out?


**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.


**If your readers feel they know you, they will connect with you.


**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.


Curated by Jan Gordon covering "Content Marketing and Beyond"


Read full article here: [http://bit.ly/HQj1vl]


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Beth Kanter's comment, May 27, 2012 1:57 PM
I love this post - thanks for finding
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Content Curation: What it is and Why it's So Hot!

Content Curation: What it is and Why it's So Hot! | Curation, Social Business and Beyond | Scoop.it

This piece came to my attention by Judy Gombita  who shared it on Google+. It was written by Bob Geller and it's one of the best articles on content curation that I have seen in a long time.


Here are some highlights:


**Blow Out Content Marketing and Lead Social Conversations with Content Curation...


Great tips for Effective Content Curation


**Great content curation is part science and art.


**To do a good job, you need to have an understanding of your market space and how to make best use of the search and publishing tools.


**It requires a keen eye and instinct for topics that align with the expertise of executives, brand attributes and customer interests.


Tom Riddle, CEO of CIThread, a hosted content curation platform, says


"great content curation happens when three elements come together:


**SME - subject matter expertise 


**a focused objective and a strong voice in response to an article


**tweet or post that happens to be at the nexus of your expertise and the objective. If this happens, you will find yourself writing the right words.


Takeaways:


**if you are in marketing, you should care about content curation because it just works!


**There are a range of tools, as you will see, that can help you transcend casual efforts to help boost organizational social media and content marketing efforts.


**Content curation gives marketing and social media teams the tools they need to turbo charge social media publishing and engagement efforts; it is an increasingly critical function, and an area that should be understood and mastered.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here [http://bit.ly/GM2tmg]


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