This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized.
Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.
This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".
This is what captured my attention:
A well curated hub will include
***trackback links from cited sites, which improve search rankings for the curator, and
***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly
The Value Proposition in a site must
***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and
***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts
The crux of the article is summed up as
****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.
And the bottom line? You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.
Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:
****This you cannot do on a third-party site owned by someone else.
****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.
****It is always better for the owner of the network than it is the publisher. Always!
****So never put your business in the hands of anyone else.
Curated by JanLGordon covering "Content Curation, Social Media and Beyond"
Read the full article: [http://bit.ly/vT1ITT]