Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How Can Curation Tell Your Story? 6 Steps to Finding Your Voice

How Can Curation Tell Your Story? 6 Steps to Finding Your Voice | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This great article was written by Karen Dietz for Curatti.


Jan Gordon:

 

I always get so much out of reading Karen's curation and reviews here on Scoopit and this is no exception. No matter how long I've been reviewing or curating content, I am always reminded of something I should do to make my work better for my brand and for my audience.


Here's what caught my attention:


"When you’re curating content you are telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic".

 

When think of your curation as an ongoing story, you too can realize similar benefits.


So how can your curation reflect and tell your story?


Here is one of her six great tips:


What kind of a voice do you want to bring to the table? How do you want to be perceived? What is important to emphasize? 


Finding your voice is critical when curating content.    


Have a point of view. People want you to have a point of view.


* Your point of view will help others think critically about the content to offer them.


* Your voice and the tone you bring to your curation also reflect your personality. Your readers want you to be real, authentic, and fallible.


*They want to know who you are.


Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/1bMsuVY]

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janlgordon's comment, December 8, 2013 3:18 PM
Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!
janlgordon's comment, December 8, 2013 3:21 PM
Vicki Hansen, Thank you for your comment! Happy you found it valuable. Keep coming back, we will be covering curation in an ongoing series on Curatti.
janlgordon's comment, December 9, 2013 12:19 AM
Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!
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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Curation, Social Business and Beyond | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web.  Today I have selected another article by Don Reisinger  for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.


I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.


Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?


Here's what caught my attention:


**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.


**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.


**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.


**Opinions are mixed over why Pinterest has been able to attract such a large audience.


**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?


**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.


**But Gil thinks it might also have something to do with its ease-of-use.


**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards


**This allowed users to collect content from across the Web, as well as from other users on the site.


Reisinger ends his article with a word of caution:


**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."


Followed by the question: 


**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"


** Chances are, we'll get the answers to those questions later this year.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here [http://cnet.co/xilVUk]

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Why Content Curation Is Disruptive and A Very Powerful Tool Done Right

Why Content Curation Is Disruptive and A Very Powerful Tool Done Right | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.


Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....


Marty Smith:




"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:


  • An archive of almost a million words published across 4 blogs.
  • With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
  • This “less and better” is  Curatti’s Editors of Chaos mission.


Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works


Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aD3c6j]

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BSN's curator insight, November 13, 2013 1:00 PM

Content Marketing Tips

Stephen Dale's curator insight, November 14, 2013 12:59 PM

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation