Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Robin Good's Keen Observations on Curation, Timely and Relevant

I originally posted Howard Rhinegold's wonderful interview with Robin Good several months ago. However, as we approach 2012, I must share it again, as it seems more timely now than ever.

If you have just listened to this for the second (or in my case probably 4th) time, you will find so many things you may not have digested several months ago.

Here is just one gem that caught my attention this time:

**A group of curators create an alternative to Google "A Google for the people by the people". Instead of relying on secret algorithms, they create their own ecosystem of curated rankings where THEY decide what is relevant for them.

**Curators collaborating together - Trusted People who are gateways to relevant information for each other as they tap into each others discovery, perspectives, opinions, expertise, different points of view so they can find meaning and make sense of it and pass it on to their audiences.

**My input - this can lead to a collective intelligence that we've never experienced before.

Lots to ponder, so much to look forward to........

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Full interview here []

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Crowdsourcing - Everyone is a Potential News Source (Video)

Guardian Journalist talks about two case studies of modern investigative journalism.

This is an interesting video of a talk by the Guardian's award winning journalist Paul Lewis . When every mobile phone can record video and take pictures, everyone is a potential news source. Lewis talks about two stories that give us a glimpse into the future of investigative journalism .

Paul Bradshaw has written a great piece on Lewis's work in the excellent Online Journalism Blog.

You can follow Paul Lewis and Paul Bradshaw on Twitter @PaulLewis

@paulbradshaw as well as the Lingospot Team @Lingospot

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

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The Future Points To Curation In Broadcast Media

The Future Points To Curation In Broadcast Media | Curation, Social Business and Beyond |

This post was curated by Robin Good and JanLGordon. The original content was itself curated from a conversation between media strategist, trend spotter, anthropologist and consultant Jonathan Marks with journalist and fellow anthropologist Gemma van der Kamp, sharing views on the future of broadcasting.

It's interesting how Robin and I were both drawn to different aspects of this article.

What follows are examples of what the author refers to as "re-treatment" of content and of conversation.  This is both a "re-treatment of curation" and the engagement of a conversation between Curators.

I would further point to our different approaches as defining the importance of collaboration and to how re-treatments of the same material may result in the original material having broader context and being seen by more people, as our approaches stand to be seen by slightly divergent audiences.

**This is not unlike the different audiences that may be reached by journalists and news organizations curating the same material to their respective readership. 


When Jonathan Marks advises broadcasters on how to integrate emerging technologies in the work flow, he is driven by one major principle:

**making sure that the conversation with the public is happening.

In an era when the voice of the online citizen is more present than ever before, the idea may seem obvious but according to Marks, there is still much work to do.

In Marks’ view, broadcasters need to work cross-media,

**by adapting their content to mobile phones, websites and tablet devices.

**The idea of curating the news by cherry-picking good stories through web research and by using the audience’s input seems promising.

**The technology to curate stories, however, is still inadequate.

**Although various online tools to organise and share content have been developed, such as the Pearltrees application allowing users to collect, share and re-treat online content,

**“the problem is that once the link is re-treat, you have lost the original content”, Marks argues.

**“What we need are tools to build libraries and create intelligent tags. So many excellent stories are never kept.”

Several small companies already offer news briefing services and successfully manage active online communities.

They understand the trick of building niche channels and developing relations of trust with the audience.

This is where the future for broadcast media lies,” Marks predicts.

Read Robin Good's curation, covering "Content Curation World".

Read the full article here: []

Via Robin Good
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How Content Curators Are Connecting Online "Communities of Interest" | The Guardian

How Content Curators Are Connecting Online "Communities of Interest" | The Guardian | Curation, Social Business and Beyond |

From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".


"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.


Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.


New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator...

[read full article]

Via Giuseppe Mauriello, Robin Good
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From Content Curation to People Curation

Tony Karrer wrote this post on September 7, 2011 - I find it extremely relevant and am interested in looking at the possibility of curators collaborating on content around a specific topic and how that might evolve in the future.

I had the priviledge of listening to Clay Shirky today talk about harvesting collective wisdom and the implications of that. There are no accidents as this piece seems to be exploring an aspect of this subject.

Tony is reacting to a blog post he read, Ville Kilkku titled: Klout, Triberr,, and the future of content curation. He has some very good observations, too many to list but I've highlighted a few things to set the tone for the article.

Three Major Trends in Curation

**From individual content curators to crowdsourced content curation: Individuals cannot keep up with the pace of new content, even though they have better discovery tools than before.

**Crowdsourcing can, although it is not suitable for promoting radical new ideas: the dictatorship of the masses is unavoidably conservative.

**From manual to semi-automated content curation: Individual content curators are forced to automate as much of the process as possible in order to stay relevant.

**From content curation to people curation: When there is too much content, you vet the content creators, manually or automatically. Those who pass get exposure for all of their content.

****How do these trends interact? This is particularly interesting to me and it will be fascinating to watch this evolve.

****Social networking of the content creator is vitally important in order to create an audience as isolated content becomes increasingly difficult to discover and

****curation focuses on people instead of individual content.

**Build it, and they will come, is dead.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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New Group of Curators Crowdsource News on

New Group of Curators Crowdsource News on | Curation, Social Business and Beyond |

This piece was written by Tim Ebner, a Merrill journalism fellow at Univ. of Maryland, writing for the American Journalism Review and curated by JanLGordon covering "Content Curation, Social Media and Beyond"

Longform journalism faces a stiff challenge:

**How do you hold the attention of an audience that is clicking rather than paging through a long article?

**A new group of content curators say it’s with mobile devices and apps, which are broadening longform’s appeal and creating sit-down readers once again.

In 2009, Mark Armstrong founded a content curation site called Longreads. The site aggregates journalism content around the interests of an online community.

**Community members share traditional print stories, like those found in The Atlantic, The New Yorker and Vanity Fair, as well as articles found in online-only publications, like Atlantic Public Media's or ESPN's Grantland.

**Each article can be shared or saved for later reading to a mobile device.

"This site is not just for New Yorkers who take the subway," he says. "This is a global audience of passionate readers."

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Don't Underestimate the Power of Social Networks

This piece was written by Oscar Berg (@oscarberg) for CMS Wire and curated by JanLGordon covering her topic "Content Curation, Social Media and Beyond" on Scoopit.

I was especially drawn to this article in relation to Scoopit, as I know from discussions I've had with Guillaume Decugis, this very much speaks to his vision of what this platform could and should become.

**By sharing content and helping each other source, review and curate topics of interest, we stay informed, expand the conversation and contribute to others. It's like a collective intelligence of sorts.

**An essential part of community building is giving others credit if you repost their content and thanking them for posting it.


"Since the dawn of time, primates have relied on social networks to help the whole group with their environments.

This of course applies to humans and our enterprises as well."

Here's what caught my attention:

Understanding the Dynamic of Your Networks

Today we also have information technologies such as social software that anyone can use to build, nurture and make use of their informal networks.

**And as the informal networks become visible, they become more usable to both individuals and organizations

**as we can better understand their dynamics and how to make proper use of them.

**In an environment where change is business as usual and being

**more responsive, agile and innovative is the only way to adapt to the environment, who can afford not to understand the dynamics of networks and harness their power with the use of social technologies?

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How To Crowdsource Killer Content for Curation Using Twitter’s Advanced Search

How To Crowdsource Killer Content for Curation  Using Twitter’s Advanced Search | Curation, Social Business and Beyond |
The headline for this post was: "3 Ways To Crowdsource Killer Content, by using Twitter's Advanced Search". This information is also excellent for those of us who curate content as well.

Bloggers and other content creators, rejoice: Twitter has the ultimate solution to banish writer’s block. If you’re ever stuck for an idea for your next blog post or article, we’ve got three ways you can use Twitter’s advanced search to come up with killer content that is timely, relevant and specific to your niche.

All of the below tips use the advanced twitter search to help you come up with content ideas. If this is your first time using the advanced search, I recommend you spend a little time playing with the options and learning some of the syntax, as this is an immensely useful way to discover what’s being talked about on Twitter at any given time.
Search for questions

One of the best ways to find content using Twitter is to see what people want to know about. By filtering your advanced search to only include questions, you’ll be able to craft a targeted blog post that answers one of these questions directly: this will give you your topic and your headline pretty easily.

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Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

Is Content Curation Stealing or a Shrewd B2B Marketing Practice? | Curation, Social Business and Beyond |

This very timely article was written by Andrew Hunt, founder of Inbound Sales Network, for Business2Community.


It raises an issue between original Content Creators, Content Curators and people who repost these articles.


Commentary by Jan Gordon covering "Content Curation, Social Media and Beyond"


The reason I was moved to do this commentary is because I see a wonderful opportunity to come together as a community and help shape the future of curation. Content Curation is in its infancy and there’s a lot of misunderstanding about its potential. As I see it, it’s a brilliant B2B marketing strategy for anyone who is selling a product or service if done responsibly.


Content Curators are providing a very valuable service for the original author and their own audiences.



Here is what ethical, responsible curators are providing for content creators:


1. Syndicating content and introducing it to new audiences, which is excellent PR if it is being curated by a “trusted source”


2. A good headline grabs the attention of a reader and gets them into the piece quickly. A curator who can tailor the headline to grab their audience will inevitably send more traffic to the original article


3. A curator who is skilled at adding commentary and context to the original piece also broadens the audience of the original work


4. Curation is one of the building blocks of collective intelligence


5. If a curator fully accredits both author and article, authors might have a whole new area of exposure/distribution channel that they wouldn’t have had before


6. People get paid to market and open up new business for brands. Curators do this free of charge while building their own audience. Each party gains. It is a new and exciting form of symbiosis in business



I know that there are people out there who are just taking people’s work. I have spent time adding commentary only to find it has been published on Facebook and other sites without giving credit to me or the original author. They use it for their own gain but I think and hope this will become more the exception as Curation matures.


I like many of my colleagues are building our brands and want to be known for selecting only the best content that informs and educates our audience. We want authors to want us to curate for them and feel that we’re working in concert not on opposing teams. We want them to be happy that we're taking the time to find the essence in what they’re saying and take it to a whole new audience. It is a part of our job to bring authors to the attention of people who would not otherwise know of them.



This was a Q & A at the end of the original article in Business2Community:


(q) How is content curation different from stealing?


(a) Great question! Part of the genesis of Aggregage was my experience with “curators” who would take my content, put it on a page with no link or a link that had an anchor tag that said “link” or something similar. They would change the title and URL for my post on their site. The goal of that person was to get SEO value from my content.

They also allowed commenting on their sites. The reason I would write the post is for people to find me and my content and to engage with me in conversation.

These types of curators were definitely taking away from that. Aggregage takes a very different approach. Our goal is to be THE launching point out to all the great content getting created on particular topics. We specifically do not have pages that compete with the original source. We only show snippets.

We provide full links with the original title. We don’t have commenting on our site. Basically, we are doing everything we can to get readers to go to the original source and engage with the content. Many of the participating bloggers find that we become the second biggest referral source behind Google search.



My take is that we're still in the early stages of curation and while I understand resentment to curators who do not fully attribute their work. However, it is incorrect to assume that changing headlines and URLs automatically means that people are stealing your work strictly for their own gain. That's not how this works with people who are serious about curation.


The end goal  and my vision is for us to build community and broaden the audience of the content producers who we promote while building a niche audience of our own who trust that we are cutting through the noise to bring them the few articles they will hopefully find relevant. My community is the authors whose work I curate, the audience I bring their work to and other curators. I appreciate and nurture each relationship equally.


There are so many of you who could add brilliant insights, would love to hear your thoughts.


Read the original article: []


janlgordon's comment, November 28, 2011 4:30 PM
Would love to meet you in NY! In the meantime, let's do connect next week and start the conversation, really looking forward to it, lots to talk about:-)
Liz Wilson's comment, November 29, 2011 3:17 AM
Jan, Thank you for this commentary - I completely agree with you. I would also emphasise that a curator must (in my opinion) take responsibility for ensuring what is curated is true/honest/accurate/fair, which involves thoroughly checking the source article's credibility.

Great piece - thanks again.
janlgordon's comment, November 29, 2011 1:08 PM
@Liz Wilson
Thanks for your comments. I absolutely agree with everything you said here.
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Make Your Audience Your Newsroom: Civicboom

Make Your Audience Your Newsroom: Civicboom | Curation, Social Business and Beyond |

"Civicboom is an online platform designed to facilitate content-driven organizations and individuals to work together in generating rich media content.

Content-seekers can place a request for specific content. Then, by using the Civicboom mobile app (Android), or by uploading to the plug & go site, a content-creator can respond with rich-media directly to that request.

All incoming rich-media content is then managed by the content-seeker, and directed to a customizable plugin to be embedded on a website."

Read more about it here:

Sign-up here:

Via Robin Good
janlgordon's comment, November 15, 2011 4:28 PM
This is great Robin!
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The Power of Curation - The Wave of the Future

The Power of Curation - The Wave of the Future | Curation, Social Business and Beyond |

This is a Guest post by Paula Goldman, who is a marketing strategist, anthropologist, contributor to Huffington Post and much more. Great observations and I definitely agree with what she's saying.

I found this article in Google Alerts but noticed it was also posted by Beth Kanter on her blog, and I wanted to acknowledge her as well. As Beth just informed me below:

"The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World."

Here are some highlights......

"The wisdom of crowds, the insanity of crowds.

Mention the word “network” to most people and their reactions tend to sway between these two polar extremes.

****It’s either “crowdsourcing is the answer to everything” –

****or it’s a complaint that social networks like Facebook and Twitter are just “too full of chatter.”

If I have one takeaway from the GEO/Monitor Group conference on Networks earlier this week, it’s about how crucial the curator is in determining the difference between a successful network and one that simply makes lots of noise."

Disrupting Business as Usual

This insight hit home for me when serial entrepreneur Lisa Gansky talked about innovative businesses like CouchSurfing (, Zipcar, and AirBnB.

Gansky calls these “Mesh” businesses (—enterprises

****that leverage data and social networks to allow people to share resources conveniently (a car sitting idle, an extra room in your house).

****And she argues that they represent the future of our economy.

****In other words, the secret to thriving networks boils down to one thing: good curation.

Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"

Beth Kanter's comment, October 22, 2011 6:44 PM
Thanks so much for including this in your collection! The post is from a series of guest posts covering a conference - Growing Social Impact in a Networked World.
janlgordon's comment, October 22, 2011 9:22 PM
@Beth Kanter - I found the post, went to dinner, came back and put the final touches on it to tweet tomorrow. I can't believe I never saw this when you originally posted it. That just goes to show you how important it is that we have each other. It's impossible to see everything. Thanks for your kind words and your amazing curation!
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Collective Curation: What Is It Explained in Under 90 Seconds

When Brian Solis called 2011 the "year of curation," he identified a growing trend in how people are addressing the issue of information...

Via renee fountain, Robin Good
Deb Nystrom, REVELN's comment, October 29, 2011 2:21 PM
How to stem the info overload. Curation is a great way to deal with filter bubbles. How to aggregate, collective curation!

Sharing a link, tagging photos CAN make an impact and can transform learning.
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Will Twitter Become The Twitter News Network ?

This was posted by Gordon Macmillan on The Wall Blog

Curated by JanLGordon covering Content Curation, Social Media & Beyond

Great discussion here between futurists Ross Dawson and Gerd Leonhard of The Futures Agency discussing where Twitter is going."

In this talk, both Gerd Leonhard & Ross Dawson say the Twitter News Network will become bigger than CNN. Right now CNN is using a combination of Youtube, Skype and Twitter to deliver the most up to breaking news as it happens, this is only the beginning, it will be interesting to watch this unfold.

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Content Marketers Can Learn From Journalists - What You Need to Know

Content Marketers Can Learn From Journalists - What You Need to Know | Curation, Social Business and Beyond |

This thought provoking piece was written by Anum Hussain, (Media Enthusiast) for Hubspot.

Curated by JanLGordon covering "Content Curation, Social Media & Beyond" on scoopit.

"Because content creation is core to inbound marketing, part of being a marketer now means being some form of a journalist. Therefore, to find success in inbound marketing, marketers must now master the art of marketalism."

These are my takeaways and what I would do I'm mostly a curator so I've geared my points to what I do. One thing about doing this is that I really learn everytime I delve into a piece to bring some clairity or offer some suggestions for you.

1. Post IMPORTANT content often -

Today we have so many ways of sourcing, quality material. Make sure your pick a topic that you can consistently bring new insights, resources, tools, strategy and understanding for your followers. Become known as an SME (subject matter expert) on this topic. (Reporters always have a topic they cover).

2. Lead Focus Groups Like a Reporter -

We have Smart Lists on Facebook, Circles on Google+, the ability to lead or participate in  tweetchat. Use these outlets to gather information, opionions and knowledge from your peers to help you add depth and insight to what you're posting.

3. Drop a Beat

The same applies here, use social networks to crowdsource your content. None of us knows everything about a topic. We have our core strengths and should concentrate our efforts in these areas. The important thing is to have a strategy. You're online for a reason. Your content says who you are. Utilize social media, methodically, find a niche and become known for it.

4. Understand Your Audience

This is fairly obvious...........

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The Future of Marketing Is Crowdsourced - What You Need to Know

The Future of Marketing Is Crowdsourced - What You Need to Know | Curation, Social Business and Beyond |

Brandon Evans wrote this article for MarketingProfs. He talks about the benefits and importance of crowdsourcing and the five keys to building a crowdsourced future.




"Every two days now we create as much information as we did from the dawn of civilization up until 2003." - Eric Schmidt, former CEO of Google

There's no better stat than Eric Schmidt's to illustrate how radically the amount of information available to people has expanded. Just a decade ago, marketers were able to control much of the messaging that consumers viewed about their brands.


The amount of messages consumers saw was also still relatively manageable, so reaching them solely via mass media remained a sound strategy. Today, the amount and speed of information and innovation are quickly rendering the formula marketers have used over the past few decades ineffective.


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