Six compounding benefits for companies who have an active content marketing program | Curation, Social Business and Beyond | Scoop.it
Great post, gives you six ways a single piece of content can help your organization reach more viewers, convert more leads, appeal to search engines, and even spark more content.

Marketers used to call content a “virtuous cycle,” but it’s really become much more than that. Today, content is marketing’s force multiplier. Let us not forget to add content curation to the mix and you have a very powerful plan!

http://www.contentmarketinginstitute.com/2011/07/content-marketing-as-a-force-multiplier/