Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Why Thought Leaders Need Provocateurs

Why Thought Leaders Need Provocateurs | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:
This piece was written by Andy Capaloff for Curatti
Collaboration across multiple skillsets is essential in any advancement, whether in the social sphere or in business.  Just as a good curator adds context related to their readership and an observation on the running of a small business can help take it to the next level, so input from people outside of the current thought leadership sphere can catapult conversations to new heights.
 
There are different types of smarts, and just because you may not feel that your writing matches up those involved in innovations that you are drawn to, does not mean that your input, providing a new angle, will not provide an ingredient that nobody even realized was missing.
 
Here are some highlights:
Technology and Social Media are branching out into many new forms at a rate few if any can keep up with.  Inevitably, natural selection comes into play, ensuring that even some of the best ideas barely see the light of day.
 
There is huge value in “multiple skillsets being employed in any process, with questions being asked by the non-experts or those with complementary skills”
 
There comes a point when a different viewpoint borne of different experiences and knowledge become essential to lift any great idea towards a new, far greater plateau
 
Read more here: [http://bit.ly/1j0oMqv]
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7 Ways to Optimize Content for Social Sharing

Lot of good tools to help you facilitate conversations with the right people through your content sharing in social media.


Intro:


Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections


By making it easy for others to share your content to their personal networks as well, you'll be significantly extending the reach of your content.So what can you do to help move this process along? While you can't directly influence whether someone decides to share your content, there are several things you can do to indirectly encourage and make it simple for them. Here are some great tips...


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25082/7-Ways-to-Optimize-Content-for-Social-Sharing.aspx#ixzz1XwfTsP5o



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Build Your Content Around Authority, Curation and Context

Build Your Content Around Authority, Curation and Context | Curation, Social Business and Beyond | Scoop.it

This is a great article reminding us how important it is to post content with a purpose. What is your natural authority and expertise? 


Who is your audience and what do they care about?  Do you speak to them through knowledge and authenticity?  In short, do you give your intended audience reason to trust you?


This is important, because there are an ever-increasing number of news sources.  So ask yourself what stands you apart from search algorithms and your competition?  If you have no knowledge of what you are writing, you cannot provide context.  Why should your audience read the pieces you select? 


By offering commentary to show how a piece relates to your audience, you set yourself up as an authority on a subject.  And if people think you understand a subject that interests them, you establish yourslef as someone capable of providing the information they want to read consistently.  They'll seek your content which leads to loyal followers where all kinds of opportunities abound.


http://mashable.com/2011/09/13/content-creation-rules/

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