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This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.
Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....
"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:
Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works
Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.
Read more here: [http://bit.ly/1aD3c6j]
Collaboration across multiple skillsets is essential in any advancement, whether in the social sphere or in business. Just as a good curator adds context related to their readership and an observation on the running of a small business can help take it to the next level, so input from people outside of the current thought leadership sphere can catapult conversations to new heights.
There are different types of smarts, and just because you may not feel that your writing matches up those involved in innovations that you are drawn to, does not mean that your input, providing a new angle, will not provide an ingredient that nobody even realized was missing.
Here are some highlights:
Technology and Social Media are branching out into many new forms at a rate few if any can keep up with. Inevitably, natural selection comes into play, ensuring that even some of the best ideas barely see the light of day.
There is huge value in “multiple skillsets being employed in any process, with questions being asked by the non-experts or those with complementary skills”
There comes a point when a different viewpoint borne of different experiences and knowledge become essential to lift any great idea towards a new, far greater plateau
Read more here: [http://bit.ly/1j0oMqv]
Here are the highlights of this article:
The Real-Time is Filled with Flaws
The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.
While real-time theoretically leads to quicker information and faster response times, t.he reality requires closer examination for three reasons:
Here is a brief overview:
1. Customers ad employees only want engagement aligned with self interest
**Relevancy of information is required for customers and employees to respond
**Real-time interactions quickly evolve into noise.
2. No human can truly handle the volume and flow of real-time interactions.
3. Real time is not fast enough - Reaction does not lead to a better customer experience or employee interaction
Delivering context is the secret to right time success
Context provides the key ingredient in improving outcome
Why? Context provides the relevancy required for not only anticipation, but also prediction
The Bottom line: Start with Seven Dimensions of Context Drivers:
"In the design of an engagement strategy, success will require organizations to factor the seven dimensions of context drivers."
relationships, time, location, business process, role, sentiment, intent
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/NUBqKC]
It has been a long time coming I have always been passionate about new media and technology and how it impacts our everyday lives. My purpose was to help others stay current and informed. My vision was Curatti, a place where you could go to find the best information, tools and resources all in one place. Lots more to come in the coming months.
I created Curatti because as we all know, there is just too much content, too many changes everytime we turn around, not enough insights and most of all business people need to understand what information pertains to their needs and how they can utilize it to build sustainable businesses now and in the future.
Curatti is committed to giving you only the best information and content from bloggers and curators that are doing outstanding things to shape the future of business.
We hope you will visit Curatti, we welcome suggestions on future posts, that address the concerns and challenges you're having in your business today. Now my journey can become our journey as we navigate the digital world together.
Read more here: [http://bit.ly/17sDaI3]
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?
Here are a few things that caught my attention:
Yes it's the latest buzzword, but let's take a look beyond that..........
It marks the transition into a new phase of the Web where we stop searching and start finding
we discover not just the information that matches the keywords we search for, but the information that we really wanted to find. Information directly related in context, not just in keywords.
New Products; New Services
The semantic Web is far more open, transparent and personalized.
It’s being transformed into a place where the same content means different things to different people
The Answer Lies in Hyperconnectivity
In order for us to become smarter, we somehow need to understand the meaning of information.
To do that we need to be able to forge connections in all this data, to see how each piece of knowledge relates to every other
In the semantic Web, we users provide the connections, through our social media activity.
The patterns that emerge, the sentiment in the interactions—comments, shares, tweets, Likes, etc.—allow a very precise, detailed picture to emerge.
The Bottom Line
The semantic Web is accelerating change across the board, challenging companies that move too slowly to adapt. Embrace it, or risk extinction.
The old rules no longer apply. If you want to be found, social is no longer an option.
Selected by Jan Gordon for Curatti covering "Curation, Social Business and Beyond"
Read full article here: [http://onforb.es/12Jwspo]
Written By Tom Wentworth Web content management is at the most significant inflection point in its 15-year history. It's now all about the context.
Curated by JanLGordon covering Content curation, Social Media & Beyond
Relevant article about the future of content and what you need to know to be effective whether you're selling a product or service, blogging or curating content.
For curators, it's important to know why you're curating, who your audience is and what they need from the content you select. In many cases, people might be coming to your site to find up to date information on a given topic to keep up with the changes in the marketplace.
If that's the case, it's important for you to point out trends, patterns, reviews or another layer of context to help your readers understand what's happening, how they can personally use this information to build their business or help them personally.
Here's one of the things that caught my attention:
****Context defines a visitor’s Web experience. If a visitor has come to a site through a search, he doesn’t want to click through multiple, slow-loading, hard-to-read pages to find a single piece of information.
**If visitors are on your site to make a purchase, it is imperative they experience the same level of checkout/shopping cart convenience that they would in the brick-and-mortar world.
**If a prospect has arrived on a landing page via an e-mail marketing campaign, Sales and Marketing definitely wants that page to display correctly on any device the prospect is using.
****“Delighting customers doesn’t build loyalty,” note the authors of a recent Harvard Business Review article.
****“Reducing their effort — the work they must do to get their problem solved — does.”
****Showing an understanding for the customer and respecting the manner they want to interact breeds loyalty.