Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Curation, Social Business and Beyond | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.


"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.


The Myth of the social media expert


This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.


 Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.


Here's what caught my attention:


1.  Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.


2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.


3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks


Reviewed by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of marriedtothesea.com


Read full article here: http://bit.ly/1gyE7O9


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Why The Future of Curation is Evergreen

Why The Future of Curation is Evergreen | Curation, Social Business and Beyond | Scoop.it
janlgordon's insight:

Angela Dunn has written a great piece on one of my favorite topics, curation - it was the lead post on our launh of Curatti last night.


What makes a good curator?


"You need to have the eye of an editor, a sense of taste like a chef, and your own unique Point of View. It is this Point of View – your taste – that can lead to authority and influence".


Jan Gordon:

 

Curators who are driven by passion and purpose will be very important to the business community in their chosen niche - it's crucial that we preserve this information for the future. That is why the future of curation is definitely evergreen.


Here are some highlights that caught my attention:


The amount of content is growing exponentially, but our time is limited. Curators are our filters for information overload – the editors of chaos.


The slew of content curation tools that emerged gave way to algorithms. Can a machine have a Point of View? Machines can influence your Point of View. The danger is they can also create a filter bubble.


It is human insight coupled with machine results that can define the very best information edited from a trusted curator’s Point of View.


Evergreen posts, such as “Curating Content for Thought Leadership”,, written by Angela in 2010 are important in that they stand the test of time.  All good blogs need some such articles.


The above, along with all of Angela's posts on the now defunct Postereus, have evergreen links due to a new tool for archiving the web  – Permamarks.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1ewOFR1]

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Curation, Social Business and Beyond | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
janlgordon's insight:

I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community.


Everyone of these suggestions is great, here are the ones that caught my attention:


10 Ways to Get Known Online


Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to.


**Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer.


**Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder.


**Get your social media ratio right. Remember the 95% relationship building, 5% selling formula.


**Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same.


**Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts


10 factors that build trust with your audience


While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line.


**When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.


**Give away (some of) your best stuff: The web is swamped with free content. If you want to stand out, even your free offers must be remarkable.


**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere.


**Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away.


Takeaway:


**When you combine the elements of know, like, and trust to your content and actions, magic ignites.


**You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers.


Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/We01fT]


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Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | Curation, Social Business and Beyond | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]


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49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | Curation, Social Business and Beyond | Scoop.it

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.

 

Determine what you want to be known for, then start building your reputation from there.

 

Here are a few highlights:

 

Three key elements to developing trust with your online audience:

 

** Build authority by creating and sharing useful content

 

**Develop relationships with your audience by showing you genuinely care

 

**Underscore your credibility with a professional website

 

Here's what caught my attention:

 

"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki

 

**What knowledge can you share?

 

**What are your siills

 

**How can you share your experience to help others?

 

Here are a few ways to build authority

 

**Be on a mission - what do you want to achieve and why?

 

**Be different - develop your own voice

 

**Be a storyteller - stand for something

 

**Be helpful - Create and share content that solves your readers' problems

 

**Build a tribe - Your followers will spread your ideas for you

 

Don't focus on yourself

 

**Be sincerely interested

 

**Be yourself

 

**Build relationships by asking questions, saying thank you

 

**Show your personality - be transparent, humble, generous

 

**Understand the culture of a platform before you jump in

 

Selected by Jan Gordon covering  "Curation and Social Business"

 

 

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'Social' Content Attracts & Engages More Customers - Here's How

'Social' Content Attracts & Engages More Customers - Here's How | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Patricia Redsicker for Social Media Examiner for two reasons -


**It's a great review of Lee Oden's new book Optimize: How to Engage Your Customers by Integrating SEO, Social Media and Content Marketing 


**The book is timely and relevant it's about optimizing content for customer and user experiences, rather than for search engines which is becoming increasingly important


Here's what caught my attention:


Chapter 1: Setting the Stage for an Optimized State of Mind


**Use words that matter most to your customers in titles, links and body copy in order to inspire your readers to take action


Chapter 9: Content Isn't King, It's the Kingdom - Creation vs. Curation


**mix curated content with original content. In fact,  curating is a great way to extend your own site, but only in addition to—not instead of—your original content



So many great tips on types of content to curate, here are just a few:


**Content created by influential people who are important to your target audience


**Aggregating the best comments from your own or others's blogs


**White papers, ebooks and case studies


**Tips, how-to's and best practices


Chapter 11 Social Networking Development - Don't Be Late to the Networking Party


**Listen, participate, create optiized content and understand the triggers that will inspire sales or referrals


**It's important to know which specific social networks are relevant to your customers


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/cycs5g4]

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58 Ways to Curate or Create Persuasive Content Your Audience Will Love

58 Ways to Curate or Create Persuasive Content Your Audience Will Love | Curation, Social Business and Beyond | Scoop.it

I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece.


There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.


Here are a few things that caught my attention:


*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?


**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.


**Use a conversational tone of voice. Nobody wants to chat with a company.


**Be engaging. Using the word you is the most powerful way to be more engaging.


Be remarkable. So much content is out there, how can you stand out?


**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.


**If your readers feel they know you, they will connect with you.


**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.


Curated by Jan Gordon covering "Content Marketing and Beyond"


Read full article here: [http://bit.ly/HQj1vl]


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Beth Kanter's comment, May 27, 2012 1:57 PM
I love this post - thanks for finding
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82% B2B Marketers Use Curation - Find Out Which Methods Work Best

82% B2B Marketers Use Curation - Find Out Which Methods Work Best | Curation, Social Business and Beyond | Scoop.it

By Pawan Deshpande, CEO, HiveFire.  "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey".


Here's what they found and found:


**82 percent are incorporating content curation


Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.)


**The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers.


For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify:


which curation methods drive the highest engagement rates and identified some interesting trends.


Here are a few things they found:


Original Content vs. Third-Party Content


On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content.


**Additionally, on sites where there is a mix of original and third-party content


**original content receives approximately 17 percent more click-thru activity 


**Curated sites that have between 16-30 percent original generate the most pageviews.


Capturing Reader Attention


Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content.


**For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. 


Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/HWl5DO]

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58 Surfire Ways to Create Persuasive Content Your Audience Will Love

58 Surfire Ways to Create Persuasive Content Your Audience Will Love | Curation, Social Business and Beyond | Scoop.it

I selected this post by copyblogger because this is one of those pieces you can read once but it really comes to life when you're writing that article, blog post, curating someone elses piece. There are so many valuable insights and suggestions, it's definitely worth reading and keeping for those days when you need creative inspiration.


Here are a few things that caught my attention:


*GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand?


**Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend.


**Use a conversational tone of voice. Nobody wants to chat with a company.


**Be engaging. Using the word you is the most powerful way to be more engaging.


Be remarkable. So much content is out there, how can you stand out?


**GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice.


**If your readers feel they know you, they will connect with you.


**Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use.


Curated by Jan Gordon covering "Content Marketing and Beyond"


Read full article here: [http://bit.ly/HQj1vl]

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Beth Kanter's comment, May 27, 2012 1:57 PM
I love this post - thanks for finding
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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | Curation, Social Business and Beyond | Scoop.it

In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion.


These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.


"Connecting ideas and people -- how talk can change our lives".


Here are a few things that caught my attention:


**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.


** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.


** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.


** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.


** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.


** Track and review future trends from behind the scenes. A good guide is Louis Gray.


**Create a conversation around a social object. That's what Hugh MacLeod does.


** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.


Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"


Read full article here: [http://www.conversationagent.com/]

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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Curation, Social Business and Beyond | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


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Make Your Business the Go-To Resource by Curating Great Content

Make Your Business the Go-To Resource by Curating Great Content | Curation, Social Business and Beyond | Scoop.it

This piece is from senseiblog. I selected it because it reaffirms the importance of using content curation as a part of your content marketing strategy.


Here are some highlights:


"Content doesn’t always have to be content from your organization, your clients just need to be able to access it through you. Let’s be honest, creating enough content to fulfill demand is a daunting task".


**Quality content is a sustainable competitive advantage


**the ultimate goal of your online presence should be to become a “Go To” source of information that your stakeholders log onto with increasing or sustainable frequency.


**Once achieved, the differentiation this status gives you becomes widespread generating respect, appreciation and business from both new and existing customers.


 **in the grand scheme of things, content curation is an essential part of carving out a position for your brand.


**The best strategy is to curate or create content that best meets the need of your stakeholders.


**What’s missing most of the time is the incentive to be social. What is the best incentive?


It is the ability to contribute in a meaningful way



**Great content starts conversations which leads to engagement and relationships.


**by adding context, some examples are links to other sources who provide more insight on the topic, expressing your viewpoint, asking questions, inviting others to comment and continue the dialogue.  


Content creation, content curation and the ability to give meaningful feedback on it effectiveness is a highly engaging way to involve hundreds, if not thousands of internal staff.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/wVK9j0]

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Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data

Marketers Must Become Curators to Help Internet Users Who Are Drowning in Data | Curation, Social Business and Beyond | Scoop.it


This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences.  


Magnify's  "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to:


**cope with the stream of communication and


**to distinguish essential information from less important information.


A massive tidal wave in figures


**64% of the participants said that the information they receive had increased over 50% in comparison to the previous year


**Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave


It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology.


**In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people.


Here are some takeaways:


**Simplify your cross-channel messaging: improve and personalize your communication


**Marketers must ensure that their messages are targeted and synchronized.


**They should avoid overlapping communication and marketing fatigue. Read white paper 


**They should also let people choose their own communication channels more.


**Provide alternatives, because people will increasingly search for them in their quest for coping with information.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/x46IR4]


Curatti was founded to address this issue and much more. Please visit us at our fan page.

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Digital Marketing: Pandora’s Box, Panacea or Global Equalizer?

Digital Marketing: Pandora’s Box, Panacea or Global Equalizer? | Curation, Social Business and Beyond | Scoop.it
Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.
janlgordon's insight:


This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti
Jan Gordon:

Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.


How do you give your business the best chance to be on the successful side of the equation?


Here are a few highlights:


Marketing is about generating sales for your business.  That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.  


We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  


How do we pick one, especially if we are small business owners and not marketing experts?


The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  


If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  


Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  


Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  


The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/HY27zZ]

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GregoryBurrus's curator insight, March 5, 2014 2:18 PM

Growing stream of customers from inbound or attraction marketing works

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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | Curation, Social Business and Beyond | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re
janlgordon's insight:

This is a great article by copyblogger on how to gain true influence and the "science" behind leveraging relationships.


Here are some highlights:


*. Influence is driven by creating a relationship between two parties - where one sees the other as truly knowlegable about a prticular product or service.


* Establishing influence is a multi-step process that moves the influenced through four key stages


There is a "science" or method to doing this effectively he uses the term Propinquity - the dictionary defines this as:


Propinquity - Noun
  1. The state of being in close to someone or something; proximity.
  2. Close kinship.


There is physical propinquity and psychological propinquity - being that most of us use content to reach, engage and build relationships, he uses content creation as a means of creating influence an building trusted relationshiops.


Propiinquity theory tells us:


* the more often people see your content, the better they get to know you.


*Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs.


*This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world.


Selected by Jan Gordon for Curatti covering "Curation and Social Business"


Read more here: [http://bit.ly/17jMNZs]

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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Curation, Social Business and Beyond | Scoop.it


This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.


As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.


Here are some of the highlights.........


Intro:


Why Your Marketing Needs Content Curation


At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona


** Involves a community


*As with any social media or content marketing, your

audience should be at the heart of your content efforts.


**Clay Shirky says it best:


"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}

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Danielle M. Villegas's curator insight, January 18, 2013 8:39 PM

This is a really good article about content curation. There is nothing wrong with doing content curation, as it provides insight from multiple sources. As this article points out, the trick is curating content that adds value to whatever it is that you are adding the content to. In my case, it's my blog. I've followed most of these guidelines instinctively, because I want to provide quality information to share with fellow technical communicators and e-learning specialists. 

 

Read this one carefully, as it's chock full of good advice.

--techcommgeekmom

Better Homes, Better Life's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Curation, Social Business and Beyond | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.


Intro:


One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:


"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.


**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.


**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.



Selected by Jan Gordon covering: "Curation, Social Business and Beyond


Read article and see infographic here: [http://bit.ly/VG0xGL]


Infographic by DKNewMedia


Survey by Compendium

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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | Curation, Social Business and Beyond | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]

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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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The Benefits of Content Curation and How to Make it Work for You

The Benefits of Content Curation and How to Make it Work for You | Curation, Social Business and Beyond | Scoop.it

Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 


Jan Gordon: I want to thank Beth not only for another outstanding piece but for the mention, it's greatly appreciated.


I agree with Guillaume, Beth Kanter knows what she's talking about and her article is definitely worth reading.


Guillaume Decugis wrote this commentary:


"It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.


The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."


This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


Selected by gdecugis and Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/75ucphe]


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Guillaume Decugis's comment, June 13, 2012 12:28 AM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 1:51 PM
Thanks...
janlgordon's comment, June 14, 2012 10:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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5 Best Practices Every Content Curator Should Follow

5 Best Practices Every Content Curator Should Follow | Curation, Social Business and Beyond | Scoop.it

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.


I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.


Here are some highlights:


Be part of the content ecosystem


**What a curator should do is embrace content both as a marketer and an organizer


Follow a schedule


**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule


**Be consistent and post at the same time everyday so your readers will know when to expect new content


**consistency and regularity brings new users and helps you build a loyal fan base


Embrace multi platforms


**Put your work where your audience is, today you have to go to them (more about this in the article)


Engage and Participate


**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information


**This is a great way to build relationships with bloggers and other curators (more on this in the article)


Share, Don't Steal


**Last but definitely not least, you must acknowledge the source, there are no exceptions


**When people choose to listen to you, it's because you've proven to separate the signal from the noise


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://on.mash.to/Jk8uWH]

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janlgordon's comment, April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
John van den Brink's comment, April 30, 2012 2:50 AM
Hi Jan, correct. Everytime I think "oh, I know already" But when I read the article I always find one or two things that I didn't knew already :)
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Content Curators are the New Superheros of the Web

Content Curators are the New Superheros of the Web | Curation, Social Business and Beyond | Scoop.it

Steven Rosenbaum has an interesting article on Fast Company, outlining the reasons why curation is here to stay and the importance that curators will play in your information consumption diet.

 

He writes: "...So anyone who steps up and volunteers to curate in their area of knowledge and passion is taking on a Herculean task.

 

They're going to stand between the web and their readers, using all of the tools at their disposal to "listen" to the web, and then pull out of the data stream nuggets of wisdom, breaking news, important new voices, and other salient details.

 

It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material.

 

While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight.

 

Which is to say, being a superhero is often a thankless job.

 

The growth in content, both in terms of pure volume and the speed of publishing, has raised some questions about what best practices are in the curation space."

 

He also has some pretty straightforward advice on what, as a curator, you should never do:

 

"1. If you don't add context, or opinion, or voice and simply lift content, it's stealing.

 

2. If you don't provide attribution, and a link back to the source, it's stealing.

 

3. If you take a large portion of the original content, it's stealing.

 

4. If someone asks you not to curate their material, and you don't respect that request, it's stealing.

 

5. Respect published rights. If images don't allow creative commons use, reach out to the image creator--don't just grab it and ask questions later."

 

And he definitely has a point on all of these. 

 

Recommended. 7/10

 

Read the full article: http://www.fastcompany.com/1834177/content-curators-are-the-new-superheros-of-the-web?partner=rss 


Via Robin Good
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Jonathan Rattray Clark's comment, April 18, 2012 1:14 AM
Scooping it .........thanks Robin I really like your curation .... And value your wisdom ......it seems there is purpose to my constant information minning as and educator artist and passionate information collector .......I find it incredibly exciting to find fresh thinking and response to the living world around us and in particular our individual passions. Thank you for your wisdom
Robin Good's comment, April 18, 2012 1:16 AM
Thank you Jonathan. Glad to be of help and inspiration to you.

Tony Gu's comment, April 20, 2012 1:30 AM
I am really enjoying reading this article.
I found that the way Robin Good curate this article truly practice the ‘No Stealing’ rules. Thanks for sharing this with all of us. Big up!
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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Curation, Social Business and Beyond | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.


Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need


"Learn why visual content is a critical part of your content creation strategy.


Here are some highlights:


**People remember only 20% of what they read


**83% of learning is visual


Condenses and Explains Large Amounts of Information


**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.


Gives Your Brand an Identity


**Visual content draws people in, letting viewers better understand your brand's identity


Drives User Engagement


**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Ifujbp]

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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | Curation, Social Business and Beyond | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.


Step OneDefine your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step TwoChoose your Weapons

e.g. Timely.is; G+ and FB


Step ThreeBe Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new


Step FourBe Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.


Step FiveBe Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.


Step SixPrepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open


Step SevenGet Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit


Step EightNatural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.


Step NineUse what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.


Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.


Great ideas by Amie Marse - http://bit.ly/HfET6B 


Via maxOz
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Matmi's comment, April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.
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Does B2B Content Curation Have Value Beyond Marketing?

Does B2B Content Curation Have Value Beyond Marketing? | Curation, Social Business and Beyond | Scoop.it

I selected this piece from the Curata blog because I thought it had great insights and reinforced some of the reasons why content curation is a very valuable tool to add to your content marketing strategy. 


Here are some highlights:


**Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue.


**Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly.


Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency.


Here are some of the ways:


**content curation improves collaboration between:

**content creators

**thought leaders

**product development,

**R&D,

**marketing

**content consumers

**potential customers   

**organization service

**support 

**sales

**product development staffs 

**channel partners 

**prospects and customers 


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/zn0XoK]

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9 Reasons to Use Infographics as Part of Your Content Marketing

9 Reasons to Use Infographics as Part of Your Content Marketing | Curation, Social Business and Beyond | Scoop.it

This piece is written by Jeff Bullas and I thought about putting it in my topic, content marketing but it occurred to me that infographics are one way to curate content so it's appropiate to post this here. I talk a lot about information overload   and this is one way to take data, and information put into a visually attractive format which makes it easier for your audience to comprehend complex ideas in a short amount of time.


Jeff says and we all know this to be true:


"We constantly are attempting to organise, collate and curate information that pours at at as from screens in a torrent. Consuming that data is like drinking from a fire hose".


In this article, Jeff gives us research that has proven infographics to be effective and well received by consumers, along with other reasons why they are something to consider for your content marketing campaign.


 Here are a few things that caught my attention:


**Recent research from Barbara M. Miller and associates discovered this about “Infographics”


**To summarize, text and images on their own are imperfect ways of communication information and data "combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”


**Compelling and attractive


**Easily scanned and viewed

"

**Shows an Expert understanding of a Subject


**Viral Capability


**Increase Traffic


**Benefits search engine optimization


**Brand Awareness


**Portable (embeddable)


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to visit Curatti launching soon 


Read full article here: [http://bit.ly/wTm4NP]

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