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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Curation, Social Business and Beyond | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
janlgordon's insight:

Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.


Here are a few highlights that caught my attention:


"Better content isn’t enough when your competitors have good old content"


Here’s how the 29 first page results break down:


  • Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)
  • 8 are between 1 month and 1 year old.
  • 15 of the first page search results are for pages that are more than a year old

More than half of the search results were for content that is more than a month old, and less than 25% was for current content!


Increased Site Traffic


Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.


Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!


Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.


Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read full article here: [http://bit.ly/154BVZ1]

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Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

SBESSCPA's curator insight, February 12, 2014 2:40 PM

Do something with your old data -- turn it into website and social media content.....

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Bundlepost - A Content Management Tool That Creates Results

My friend Robert Caruso has created Bundlepost, an amazing tool to help you find relevant, interesting, and valuable content.


This video tells you how Bundlepost works. It helps you to manage and post content effeciently so you can spend the rest of the time engaging and doing business.


He explains how it works, how to set it up, what is  what is isn't and the many benefits it provides.


This tool is definitely something you should take a look at.


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See Video here: [http://bit.ly/wegCAI]

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Beth Kanter's comment, January 19, 2012 12:29 AM
Ah, this is the tool you shared!
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Two Types of Curation You Can Monetize: Here's What You Should Do

Two Types of Curation You Can Monetize: Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This is part 2 of a 2 part series by Jack Humphrey for CurationSoft, in which he tells us that there are many types of Curation but only two that can be monetized


Part One deals with Realtime Curation, the realm of people like Robert Scoble, Guy Kawasaki, and Mari Smith  they are followed on Twitter, Facebook, and Google+ by so many people because of their ability to surface and post content their readers appreciate, enjoy, and spread around their own networks.


This piece deals with 'Curated Hubs', "which is just a fancy name for blog curation".


This is what captured my attention:


A well curated hub will include


***trackback links from cited sites, which improve search rankings for the curator, and


***monetization through traditional methods of paid advertising, affiliate sales, list marketing, or products and services you provide directly


The Value Proposition in a site must


***create a knee-jerk reaction in first time visitors to want to bookmark, subscribe, or somehow make a note that this is a site they must visit regularly and


***The person behind the curation is not just an aggregator of content, but someone with opinion and insight to add to the discussion and the outside sources they curate into their posts


The crux of the article is summed up as


****Getting hub curation right means providing a value in the marketplace that is sought after by a significant portion of the ideal reader demographic you wish to attract. Get this down, and you’ll have the traffic, rankings, and discussion on social networks to provide you with monetization opportunities out the wazoo.


And the bottom line?  You control the entire process, up to and including whatever action you want your readers to take that makes your content marketing profitable.


Under the sub-heading "Whose Castle are you Building", which means, you have to build your own platform the author writes:


****This you cannot do on a third-party site owned by someone else.


****In every instance where someone has built a third-party, hosted solution for publishing it has been an utter failure for the publishers in terms of maximizing profitability of all the eyes they attract.


****It is always better for the owner of the network than it is the publisher. Always!


****So never put your business in the hands of anyone else.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vT1ITT]

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janlgordon's comment, December 7, 2011 9:47 AM
Jack Humphrey
Hi Jack
Robin Good has a question and I'd like to know too:

Can you sight some examples of this "well curated hubs" that monetize as described. That would be very helpful.
Yes, I do see Techmeme, Engadget and the others, but I was looking more for real-world ones built by passionate individuals, and not by startups that have been at it for years with VC money behind it.

Are there examples of this model working also for small independent publishers?
Karen Dietz's comment, December 7, 2011 10:29 AM
Yes, I'd like to the answer too -- inquiring minds want to know! Very interesting post. Thanks for curating this piece Jan.
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Social Media – can you really make a profit from it?

Social Media – can you really make a profit from it? | Curation, Social Business and Beyond | Scoop.it

This post was written by Lilach Bullock on her Blog  at Social-able :  Lilach Bullock is one of the most respected entrepreneurs and business women in the UK and she really knows what she's talking about.


"The intensive use of social media is a reality of the 21st century. To ignore this fact is disastrous for any business."


Intro:


Whilst people spend a lot of time thinking and talking about social media, they spend less time using it to actually generate profit. Why? They are not social media experts and do not know how to use it effectively.


There are some good tips in this article - what particularly caught my attention was:


**Quality should be prioritised over quantity


**Ensure you are an active participant by joining relevant groups and contributing to discussions.


My input: Joining and participating in tweetchats are one way to find great people who are talking about relevant topics that effect your industry.


**Focus on building relationships and trust with your followers by sharing valuable information, contributing to discussions, replying to their messages, and responding to feedback.


**Be available online to your customers by regularly checking your pages and responding promptly.


****Also listen to your feedback/ complaints and adapt your offers accordingly.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/vNskhX]

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Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond | Scoop.it

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.


**Before you post anything, make sure you know when your audience is online and which networks they're on.


Social media marketing: timing maximizes engagement (infographic)...


He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page


His first piece of advice is to   “Get everyone in marketing on the same page."


**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.


**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”


Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"


Read full article here [http://bit.ly/vDTJkN]

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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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Is Your Content Marketing Missing the Mark? Here's What You Should Do

Is Your Content Marketing Missing the Mark? Here's What You Should Do | Curation, Social Business and Beyond | Scoop.it

This was written by Mikal Belicove for Entrepreneur Magazine



There have been so many articles written about this subject, I think we're all on overload and maybe just brush off yet another piece.


I'm going to add one of my own that I think is where you need to start so that you're clear on your business goals.


Storytelling - Brand Narrative - It all starts here


****What is your brand story? The people you want to reach have to locate and identify themselves in the story you tell - does it address the needs of the audience you're trying to reach? Does it have many points of entry for them to relate to it?


Does it clearly tell them who you are, what you stand for and how you can help them? Does it show why you're different than others in your field?


In my opinion, once you have a strong story then it is easy to the tips suggested in this piece.


Here are a few things that caught my attention:


****Be goal-oriented: You need to create a business-aligned communications strategy where everything links back to company goals.


Without such a strategy, you're shooting blanks.


****Let your strategy dictate your communications instead of knee-jerk reaction to events or "we need a blog post immediately because something truly inconsequential just happened."


****Make it evergreen: Most of your content should be perpetually relevant… I recommend a 70/30 split (70 percent evergreen, the rest relevant for at least the time being).


****Evergreen content stands the test of time, reinforcing your business-related goals.


****Analyze performance indicators: Analyze and adjust your approach to content marketing based on key performance indicators, including views, shares, response to calls-to-action, others' curation of your content and so forth


****Creating content is job one; analyzing and adjusting as you go are part of job one!


This was curated by JanLGordon covering "Content Curation, Social Media & Beyond"


http://bit.ly/tA45qo


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Learn From 6 Great Leaders in Content Marketing

Learn From 6 Great Leaders in Content Marketing | Curation, Social Business and Beyond | Scoop.it

This is a great piece from the Curata.


Not only can you learn from these amazing people, you can find wonderful content there too!


When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t.


Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work.


Learn from these experts to increase the success of your online marketing techniques


Selected by JanLGordon covering "Content Curation, Social Media & Beyond"


See who they are:


http://www.contentcurationmarketing.com/articles/56724/6-leaders-in-content-marketing/

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92% of Marketers Agree: Content Is Critical for SEO [Infographic]

92% of Marketers Agree: Content Is Critical for SEO [Infographic] | Curation, Social Business and Beyond | Scoop.it

Pamela Vaughn posted this on hubspot.com


Lots of good information here:


Intro:


"In inbound marketing, consistent content creation can be beneficial for quite a few reasons."


Here's what you need to know:


**One of the most powerful roles content can play in inbound marketing is in search engine optimization.


**Regularly creating optimized and interesting content is the best way to improve your search engine rankings for your target keywords, increasing your ability to get found online and generate more traffic to your business' website.


And what can more traffic lead to? Simple: more leads! Still not convinced that content plays a major role in SEO?


**Then take a gander at the following infographic created by Brafton:


Read more: http://bit.ly/q9Ewxj

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The Science of Social Timing Part 2: Timing & Email Marketing (Infographic)

The Science of Social Timing Part 2: Timing & Email Marketing (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information. The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.



This is part II about timing and knowing when you should do an email campaign when people you're targeting will be the most receptive.


Great information - Data courtesy of Dan Zarrella (@danzarella) and Hubspot @hubspot for Kissmetrics


**Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership.


**When reading this infographic remember: your own email timing data is the best data you can get your hands on!


Facts and Stats to Tweet:


Consumer promotion emails are best sent between 7pm and 10pm.


**Holiday promotion emails are best sent between 5pm and 7pm.


**Emails related to property and financial services are generally opened between 3pm and 5pm. Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest.


**Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest.


**Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest. The optimal email sending frequency is generally 1 to 4 emails a month.


http://blog.kissmetrics.com/science-of-social-timing-2/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions

Geo Targeting Matches The Most Relevant Content to Your Visitor & Creates Conversions | Curation, Social Business and Beyond | Scoop.it


This article from Kissmetrics introduces the value of Geo-Targeting your web pages, as well as the immense potential in converting traffic according to geographic location.


Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose.


Here's what you need to know:


The optimization process is data driven, much like any scientific experiment.


**The location of your visitor is sometimes far more important than his browser, screen resolution or which keyword he clicked.


**Geo-Targeting content is simple and beneficial to most websites, advertisers and publishers, as well anyone using PPC campaigns or SEO. Not only does it enable you to match the most relevant content to your visitor, Geo Targeting also serves as an excellent basis for experimenting with traffic to optimize your funnels.


Some ideas were presented here that may be tested, but the options are virtually limitless.


You should take advantage of the monitoring tools allowing you to actually browse from different countries worldwide, and to understand your competitors and market much better.


**Discover opportunities and combine such insight and true business intelligence with invaluable analytics to make your conversions soar.


http://blog.kissmetrics.com/geo-targeting/

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How to Craft Contagious Content

How to Craft Contagious Content | Curation, Social Business and Beyond | Scoop.it

This post is by Derek Halpern from his amazing blog, socialtriggers.com


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


The title of this piece says it all and Derek delivers the goods in this one.


So many things caught my attention but here are a few gems:


How to Prepare Practically Useful Content


When you write an article, and finish the editing process, you’re not done. There’s one final step that you must take, and the funny thing is, almost no one does it.


What’s that step?


**You must go through your content, figure out the next actions you want people to take, and finish your article with a section that tells people those next action steps.



**Psychologists have long known that people are bad at applying broad concepts to their own lives.


**It’s why people know the 80/20 rule, but rarely implement it in their lives and business.


And that’s why this simple “next action” section is so great.


****You show your readers exactly how to use the content you gave them in their lives.


And what happens?


****They use it… get results… and remember you for it.


http://socialtriggers.com/craft-contagious-content/





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22 Ways to Create Compelling Content When You're Stuck [Infographic] |

22 Ways to Create Compelling Content When You're Stuck [Infographic] | | Curation, Social Business and Beyond | Scoop.it

This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue.   

It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more .


Here are some highlights from the original article:


"If you're coming up flat and you can't think of what to do try some of these ideas":


**Curate content. Find your ten favorite websites, and then find your favorite post on each of them.


**Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.


**This is what we do with our Best of the Web feature, and there are lots of other examples.


**Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about.


**You can do this with offline friends, or with like-minded online entrepreneurs.


**If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one.


Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond"


See infographic here: [http://www.copyblogger.com/create-content-infographic/]


See article here: [http://www.copyblogger.com/create-content-ideas/]

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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Curation, Social Business and Beyond | Scoop.it

This excellent article was written by Romain Goday for Darwin Ecosystems


After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:


  • Social Networks
  • Search Engines
  • Discovery Engines


He then details 5 limitations to Social Media Discovery, opeing this section of the article:


**It is increasingly easier to publish information and increasingly difficult to consume it.


What most caught my attention:


**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.


**The user’s perspective is not challenged, instead it is reinforced


**Users generally follow people that they respect at a personal level.


**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view


**Lists, Circles and Subscriptions aren’t reducing the noise


**Following more people still equals a broader information scope and even more noise.


I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.


If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://bit.ly/yKZdG6]

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Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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Digital Curation: What kind of curator are you?


Via Paulo Simões
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Beth Kanter's comment, December 16, 2011 3:39 PM
I love this deck, thanks for curating
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Infographic Reveals How Content Goes Viral

Infographic Reveals How Content Goes Viral | Curation, Social Business and Beyond | Scoop.it

This piece was written by Megan O'Neill for SocialTimes based on some great research by ProBlogger.


Intro:


Striking it viral can be difficult.There’s no exact recipe or formula and going viral requires luck (and frequently money as well), but ProBlogger has done a little research and asserts that, even if you can’t guarantee virality, understanding the the key components of what makes content go viral can help you ensure that your great content gets “the attention it deserves.”


The ProBlogger research has been compiled into an awesome infographic called Understanding Viral Content Marketing.


The infographic covers everything from Metcalfe’s Law of viral marketing to the types and anatomy of viral content, the reasons we share, design, execution and more.


**There is tons of great food for thought in the infographic, 


**The biggest takeaway is the idea that “Viral content relies on two things.


**The content itself is worthy of being shared


** the content is shared widely enough to reap the benefits of the networks they are shared on.”...


Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"


See article and infographic here: [http://bit.ly/t8vXXa]


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Martin (Marty) Smith's comment, December 5, 2011 9:26 PM
Very cool and helpful. Marty
Beth Kanter's comment, December 6, 2011 12:16 PM
I like having the motivations for sharing in a compact form - really useful
janlgordon's comment, December 6, 2011 2:26 PM
Hi Beth,
I do agree with you about that, glad you found this useful:-)
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4 Guaranteed Ways To Extend the Life of Your Content Online

4 Guaranteed Ways To Extend the Life of Your Content Online | Curation, Social Business and Beyond | Scoop.it

This post was written by Jonathan Houston for Memburn blog. Whether you're creating or curating content, there are some excellent suggestions to keep your content moving through multiple social channels and not disappearing into the thin air.


Excerpt:


"The almighty Google itself has proclaimed that fresh, relevant copy is like catnip for the king of the search jungle. In addition to search, it is what every successful site needs.


**But how long does copy remain fresh?"


Here are a few things that caught my attention:


**The subject of the content should be something that features in many searches


**Link to domains that carry authority on your subject matter. You as the author need to give Search Engines some reference points so that they can learn to trust you


**Write for your audience, not the mainstream. Speaking to your niche may make your audience smaller, but it will make your content more relevant


**Use your social networks to share your content. The more your content is shared, commented on, liked or asked for more information on the better it will do.


The bottom line is, "If visitors continue to interact with your content, it will remain forever young."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/tq538x]

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New Google Search Update Reinforces Need for Content Curation

New Google Search Update Reinforces Need for Content Curation | Curation, Social Business and Beyond | Scoop.it

This article by Jason Fell for entrepreneur.com is important reading for small business owners - particularly those in industries with regular news updates.


It clearly demonstrates the need for Small Businesses in some industries to publish Quality Content on a regular basis or risk being skipped in Search and who has time to create fresh content everyday? This is another reason why smart businesses will learn how to curate relevant content to their audience or hire someone to do it for them.


The standout points are:


***The Panda update, which put higher priority in high-quality content affected 12% of Search.


***The new update, putting more emphasis on "the most up-to-date results" is expected to affect up to 35% of all Google Searches!


***"It seems to me that the biggest impact on small-business owners will be that, in some industries, it will be nearly impossible to get visibility with a small, rarely-updated website," says Matt McGee, executive news editor at SEO-focused news site Search Engine Land.


Curated by JanLGordon covering "Content Curation, Social Media and Beyond"


Read the full article here: [http://www.entrepreneur.com/blog/220662]


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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Curation, Social Business and Beyond | Scoop.it

Mike Ricci wrote this piece for Webtrends Blog


On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.


Here's what caught my attention:


****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 


****68% said they were unprepared for the explosion of Social Media


****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!


****80% identified mobile apps and 72% stated that tablet apps are priorities going forward


****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.



There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.


Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"


Lots of other interesting findings can be seen here: [http://bit.ly/uM5Snf]

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Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...
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How To Transform Blog Comments into More Conversations

This post was written by Mack Collier, founder of #blogchat who has a very successful blog, and really knows what he's talking about.


Intro:


One of the big concerns for so many bloggers is getting more comments on their blog. There have been a gazillion posts written on how to get more comments, I have written a few myself.


****But I think an important distinction we need to make is that getting more comments does not necessarily equal getting more CONVERSATIONS on your blog.


At the end of the day most bloggers say ‘I want more comments on my blog!’ what they REALLY mean is ‘I want more conversations on my blog!’


This is what caught my attention:


****Help connect commenters that make complimentary or opposing points. This is a great way to cultivate conversations that I don’t think enough bloggers focus on.


****If one blogger makes a point, then another follows up with a comment that either builds on their point or offers a differing point of view, try to connect the two.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Read more........


http://mackcollier.com/getting-more-blog-comments-vs-cultivating-more-blog-conversations/


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Build Trust By Educating Your Target Audience


This is a great piece on content marketing from a guest blogger for Resource Nation http://bit.ly/ogWbLK 


****If you are using content marketing/curating to build their brand, it's important that you have a niche, know your audience and give them what they need consistently.


Reasons Every Company Should Use Educational Posts When Marketing


****The market is flooded with “experts,” and clients don’t know who to trust.


Here's an excerpt:


Content marketing, alongside SEO and social media marketing, are the three sides of the inbound marketing pyramid.


****Inbound marketing focuses on attracting a potential customer that is already looking for your products/services as opposed to traditional marketing.


****Content is anything that is public and shareable, including: blog posts, articles and whitepapers, videos, infographics and charts, webinars, podcasts and more.


Whatever form it takes, content can often be broken down into the following categories:


Informational

Educational

Promotional

Newsworthy


Consider the four different types of content marketing your company can utilize, and then find what works best for you.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


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Video: One of the Best Talks About Content Curation

This is from Idio (idioplatform.com @idioplatform) and something you will want to listen to more than once.


**Content curation as we all know, has many levels, it's an art, it's a work in progress, lots to absorb here but absolutely worth your time!


Robin Good says "Probably one of the best researched, best produced and most informative video clips about content curation I have seen so far."

If you are wondering whether curation could be useful for you or for your organization this video will help you understand better what this new discipline is all about.

 

****Highly recommended. 


http://www.youtube.com/watch?feature=player_embedded&v=D_ntajiZC6Y#!


Via Robin Good
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, October 19, 2011 11:38 AM
Thanks Robin for this. I found it really informative.
Michèle Lallée-Lenders's comment, October 23, 2011 3:24 AM
Extremely interesting
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The Science of Social Timing Part 1: Social Networks (Infographic)

The Science of Social Timing Part 1: Social Networks (Infographic) | Curation, Social Business and Beyond | Scoop.it

I originally posted this a week ago and thought I'd bring back to your attention because it's full of important information.  The infographic on the left of this post is blown up in the article which is work clicking through to, if nothing else, just for that.


This piece is from Kissmetrics - Data courtesy of Dan Zarrella @danzarella and Hubspot @hubspot


For all of you who are posting content and engaging on social networks, if you haven't seen this piece, it's worth your time.


**Facts and Stats to Tweet:


**5PM Eastern Time is the best time to tweet.

The best tweeting frequency is 1 to 4 tweets per hour. »tweet«

 

**Saturday is the best day to share content on Facebook. tweet

Noon Eastern Time is the best time of the day to share content on Facebook, tweet.


**The best sharing frequency on Facebook is .5 posts per day.


It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.


Use the following data to learn when your audience is most likely to tune in.


Data courtesy of Dan Zarrella (@danzarrella) and HubSpot. Content available as a


http://blog.kissmetrics.com/science-of-social-timing-1/


Curated by JanLGordon covering  Content Curation, Social Media & Beyond

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Understanding The Role Of Content Marketing Assets & Their Impact on SEO & Conversion

 This is information you need to know about your marketing assets and how to convert them to customers/clients. Great information here.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process.


Key findings from the benchmark report, for B2B search engine marketers to consider, include:


**Content assets, ranging from B2B blogs through technical data sheets, are critical in the B2B buying process.


**The source of information was most important in the search and evaluation stages of the decision process. Mobile websites, discussion forums, and blogs are important information sources for purchasing decisions


**This article takes a deeper look into each of these points, and the impact for search engine marketers working in the B2B space.


http://searchenginewatch.com/article/2117190/How-B2B-Search-Engine-Marketers-Can-Better-Impact-the-B2B-Buying-Process


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