In this two-part series, the author's gives an explanation of what content curation entails and how it can be a valuable tool in your content marketing strategy.
The author covers a couple of misconceptions about curation and explains why curating third party content can help you become a trusted source and build your brand.
Here's what caught my attention:
**Another way to think about content curation is comparing it to networking.
**Members of an audience engage in a larger conversation by connecting them with the latest ideas and innovative leaders in their field
** it can also connect them — through comment fields, etc. — with each other.
**Some people ignore the comment section but this is a place where you can monitor what your audience is thinking and feeling, while engaging in conversation with them
**Curation can generate internal value for your company, as well.
Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"
Read full article here: [ http://bit.ly/H19Haz]