Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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Content Curation Goes Beyond Information to Synchronizing a Community!

Content Curation Goes Beyond Information to Synchronizing a Community! | Curation, Social Business and Beyond | Scoop.it

This is a short post, written by Sean Carton, (I'm posting his next article after this one) but he gets right to the point in this piece:


"Curation comes up when search stops working and when people realize that it isn't just about information seeking, it's also about synchronizing a community." Sean goes on to add that it's the "community" part that's at the heart of the whole curation movement


Just as a carefully-curated museum exhibit is sure to draw like-minded people together, carefully-curated content on the web has the potential to attract (and/or build) an online community of people who are into the same stuff."


Remember to:


Think about your niche and help the community make sense of its niche. Provide an ongoing resource (not just an event) and offer an attractive user experience.


http://www.bumpzee.com/bookmarks/good-advice-for-content-curators/

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Assessing Your Brand Image For Content Curation

Assessing Your Brand Image For Content Curation | Curation, Social Business and Beyond | Scoop.it
This is a post from May/2011 but I'm bringing it back to your attention because it sets up the framework so you can ask the right questions to create your brand strategy. Once you have a better idea of direction, curation can be a great resource to provide continuous value to your audience and build relationships with people who will buy your products and services,

Here's an excerpt:

Whether you are competing in a business-to-consumer or business-to-business segment, one of the most important assets that you possess is your brand image. Years and millions of dollars are spent by organizations to promote and enhance their image with the hope of forming a bond with consumers/clients to prompt them to buy on a consistent basis.

With the advent of social media applications for online marketing purposes, organizations must be vigilant of their brand image from two perspectives: 1) The organization itself and 2) Consumers.

http://bit.ly/kdCzyJ
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