This is information you need to know about your marketing assets and how to convert them to customers/clients. Great information here.
Curated by JanLGordon covering "Content Curation, Social Media & Beyond"
A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers’ decision making process.
Key findings from the benchmark report, for B2B search engine marketers to consider, include:
**Content assets, ranging from B2B blogs through technical data sheets, are critical in the B2B buying process.
**The source of information was most important in the search and evaluation stages of the decision process. Mobile websites, discussion forums, and blogs are important information sources for purchasing decisions
**This article takes a deeper look into each of these points, and the impact for search engine marketers working in the B2B space.