Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Rescooped by janlgordon from The Evolving World of Marketing!

22 Ways to Create Compelling Content When You're Stuck [Infographic] |

22 Ways to Create Compelling Content When You're Stuck [Infographic] | | Curation, Social Business and Beyond |

This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue.   

It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more .

Here are some highlights from the original article:

"If you're coming up flat and you can't think of what to do try some of these ideas":

**Curate content. Find your ten favorite websites, and then find your favorite post on each of them.

**Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.

**This is what we do with our Best of the Web feature, and there are lots of other examples.

**Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about.

**You can do this with offline friends, or with like-minded online entrepreneurs.

**If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one.

Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond"

See infographic here: []

See article here: []

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Can Content Curators Help With Content Overwhelm?

Can Content Curators Help With Content Overwhelm? | Curation, Social Business and Beyond |

This piece was written by Evren Kiefer for talking about a challenge we all face - information overload and how we streamline our diet. Or can we?

"Content doesn't have a season -- the feast is all year round" Overload or gluttony?


Here's what caught my attention:

“Information overload”, I hear you say, “we know that already”. Is it really the problem, though?

**As Clay Shirky argues in his talk “It’s Not Information Overload. It’s Filter Failure”, information overload is our new environment of plenty and not a problem that needs solving.

****It lies upon us to create internal and external filters to manage our time and attention because they are our most precious resources.

My commentary: I think this is most important for all of us, continually refining our ability to select only what we need and leave the rest. Today everyone is a publisher and everyone has an opinion. Aren't we suffering from meaning overwhelm as well?

I think it's essential to establish some criteria when you select content?

**What are you  looking to add to the original piece?

**Do you want to  create  clarity for others?

**Do you know the subject matter well enough to do this effectively?

**Do you want it to be thought-provoking?

**Do you want to add additional links and other resources who may have different points of view?.

As far as meaning overwhelm,

Everyone has an opinion, I think it's good to have a viewpoint but I think it's important to search for the simple thread in it that relates to your core message. 

It's also good to include others in the conversation because two heads are better than one, it helps people see the bigger picture and decide for themselves. That's why I'm asking you:

What are your thoughts? How are you dealing with this? I'd love to hear your comments.

Selected by Howard Rhinegold and  Curated by Jan Gordon covering "Content Curation, Social Business and Beyond

Read Full article here: []

Via Kelly Hungerford, Howard Rheingold
Beth Kanter's comment, January 21, 2012 1:20 PM
BTW, I like how you frame the "meaning overwhelm." Even if we are power users of aggregation tools and newsmastering tools to bring us more on target content for our needs - we can still suffer from this.

It is the act of going back and forth between scanning quickly - and then going in for a deep dive and reflection. I watch the stream. I check things out and if I find something that is like "wow" - my audience would love this - or "wow" slightly different take or framing on the topic - then I add in my collection,think about it, and share.

The thing I'm trying to fight - in part because I curate many different topics. I tend to focus on different streams of keywords or sources for particular topics. But I might find something through serendipity that is on another topic I curate and it is good, but I'm not focusing on that topic now. So, sometimes I grab and have in a holding place until I look at it in more depth.

All this to ask you about:
What is your practice for curating multiple topics?
What do YOU do to avoid meaning overload?
janlgordon's comment, January 21, 2012 5:06 PM
Beth Kanter

For me, it all begins with managing my attention and establishing criteria for selecting content that aligns with my brand message and my purpose for being online. This is my compass. My focus for the day that fits this framework and everything flows from there. I love Howard Rhinegold’s work and the mindmap is brilliant. I’m finding these to be excellent resources in helping me to refine this process and I feel I'm definitely on the right track.

I have some quiet time before I ever go to the computer and focus on my agenda for the day. It’s like going into a library. Everything you could ever want is there but if you don’t have a hypothesis, you can drown in the sea of knowledge and information.

I cover lots of topics but there’s a recurring theme that connects them and it revolves around the evolving world of curation and the many forms it takes; how we have to learn to curate our selection not only of content and information but activity such as social networking as well. It's learning to manage my time and evaluate how I spend it. I ask myself if I do this, will it take me towards or away from my overall plan, the answer always gets me back to where I need to be.

As you know, we can schedule priorities and life comes charging in and sometimes I have to shift to do something that needs to be taken care of. Even if this happens, I can get back to my theme for the day at some point. I don't hold the reigns too tightly on this, it's just there to keep me grounded. If I find something as you say serendipitously and it’s off my daily plan, if it’s really a "wow", (again, here I've established some criteria for this, otherwise, I'd find many wows throughout the day), I stop and pay attention to it to see if it’s something I should work on. For me, there’s a certain rhythm to all of this and intuition plays a part. It takes practice and trusting yourself and not over-thinking things.

As for meaning overload, there are two things I will do If a piece is particularly heady or difficult to read, I will search for the simple thread that relates to the message I am seeking to put out to my audience. The other aspect is more simple. If I feel that my head is just too full, I have to step away for a few minutes, take a few deep breaths, maybe grab a drink of water. Sometimes meaning overload is just brain overload, and I really need to know when to step away and find my way back.
Kelly Hungerford's comment, January 22, 2012 5:16 AM
Thanks for sharing, Howard.
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Social Media Discovery: 5 Hurdles to Information Consumption

Social Media Discovery: 5 Hurdles to Information Consumption | Curation, Social Business and Beyond |

This excellent article was written by Romain Goday for Darwin Ecosystems

After presenting some facts showing the immense and burgeoning amount of data available on the web, Romain goes into a little detail on the types of tools that use the Social Graph to filter content:

  • Social Networks
  • Search Engines
  • Discovery Engines

He then details 5 limitations to Social Media Discovery, opeing this section of the article:

**It is increasingly easier to publish information and increasingly difficult to consume it.

What most caught my attention:

**Excessive attention to what is being said within the user’s circle of trust limits the scope of the information consumption.

**The user’s perspective is not challenged, instead it is reinforced

**Users generally follow people that they respect at a personal level.

**It is understandable that they don’t have the desire to follow people that they dislike or that have the opposite view

**Lists, Circles and Subscriptions aren’t reducing the noise

**Following more people still equals a broader information scope and even more noise.

I agree wholeheartedly that it is our inclination to seek validation.  We must choose our sources and our curators very carefully to avoid seeing only what we are hoping to find.  But choose, we must!  The volume is just too great for anyone to do otherwise for a sustainable period of time.

If you're not careful you can escape the Google filter bubble to one of your own making. To avoid this, you may have to follow people who's views you may not agree with but at least you'll get the broader picture.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

Read the full article here: []

Karen Dietz's comment, January 11, 2012 10:49 AM
Excellent article and review Jan!
janlgordon's comment, January 11, 2012 6:04 PM
@Karen Dietz
Thanks Karen, loved our conversation on Google+:-)
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6 Reasons Great Content Fails & how to fix them

6 Reasons Great Content Fails & how to fix them | Curation, Social Business and Beyond |

This very helpful article by Pamela Vaughan for Hubspot highlights 6 reasons why great content may fail, and provides the antidote to each.

Be sure to click through at least some of the hyperlinks in the article as Pamela is a prolific and excellent curation blogger and this article is a case of her practicing exactly what she advises.

The first 3 points are:

***To overcome the problem that a topic isn't appropriately targeted, understand your audience and marketing personas (The article just hyperlinked is a must-read in its own right).

***Under the heading "The Title or Headline is Crappy', there are links to two other articles, including what is basically Headline Writing 101

***The advice given for avoiding lack of attention to detail is to ALWAYS have someone else proofread and edit your work

***She suggests that poor spelling and grammar can ruin an otherwise excellent piece, and I have to say that there have been times when a subject caught my attention but I felt I could not share it for this very reason.

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

Read the full article: []

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7 Tips To Help You Focus In Age of Distraction: Are You Content Fried!

7 Tips To Help You Focus In Age of Distraction:  Are You Content Fried! | Curation, Social Business and Beyond |

This weekend I'm focusing on information, filtering and meaning overload and useful ways to manage and utilize it. Having said that, there's so much good information, insights and tips in this post, I have to digest it slowly.

Beth Kanter has written a great post on this subject, sharing the way she's dealing with it and the 44 people who commented on it have some great things to add to the discussion.


This morning I learned a new word for information overload - content fried from a colleague at the Packard Foundation.    It resonated.

I identify with this, here's what really caught my attention:

"The biggest difficulty I experience is the shifting from this forward flowing process of consuming, curating, and sense-making of content to learn versus to get something done".

****The latter requires a different type of attention and whole new set of information coping skills

Howard Rheingold calls this process managing your attention or “Infotention” and it is what he has been teaching in his courses.

I’ve been trying to curate content that offers ideas, tips, and resources to get past that ugly feeling of “content fried.” He curated the above mindmap.

Manage Your Attention, Not Just Your Time:

Don’t just create a to do list, lay it out on daily and weekly schedule, breaking down key tasks of the project to chunks.

****But consider the level of concentration and focus that each type of task or chunk requires – and schedule accordingly.

My question to you is:

What are your challenges? What ways are you drowning or prospering in this area? I'd love to hear from you.

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: []

Beth Kanter's comment, January 21, 2012 8:19 PM
Thanks Jan for curating this post. As I mentioned in Facebook, I have really been helped by Bregman's book, 18 MInutes! His techniques are fantastic. The book is written using stories to illustrate is concepts. I've been slowly trying to put them into practice. It takes discipline
janlgordon's comment, January 21, 2012 8:26 PM
Beth Kanter
I am definitely going to get this book - your post is so full of great information and resources - so helpful, thanks.
Beth Kanter's comment, February 16, 2012 4:38 PM
thanks for sharing my post
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Bundlepost - A Content Management Tool That Creates Results

My friend Robert Caruso has created Bundlepost, an amazing tool to help you find relevant, interesting, and valuable content.

This video tells you how Bundlepost works. It helps you to manage and post content effeciently so you can spend the rest of the time engaging and doing business.

He explains how it works, how to set it up, what is  what is isn't and the many benefits it provides.

This tool is definitely something you should take a look at.

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

See Video here: []

Beth Kanter's comment, January 19, 2012 12:29 AM
Ah, this is the tool you shared!
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Before You Post Remember "Timing Maximizes Engagement" - (infographic)

Before You Post Remember "Timing Maximizes Engagement" -  (infographic) | Curation, Social Business and Beyond |

Adam Covati - Founder of Argyle Social shares some very important information for marketers -timing is everything, as the old saying goes.

**Before you post anything, make sure you know when your audience is online and which networks they're on.

Social media marketing: timing maximizes engagement (infographic)...

He’ll talk about measuring, managing, and monetizing social media.Get everyone on the same page

His first piece of advice is to   “Get everyone in marketing on the same page."

**Use the same platform. Aggregate your efforts in one place and use consistent web analytics or third party tools.

**Once you’re organized, you can really measure things and then you can figure out how to do more of what’s working.”

Curated by Jan Gordon covering "Content Curation, Social Media & Beyond"

Read full article here []

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Social & Mobile—Central to the New Marketing [analytics]

Social & Mobile—Central to the New Marketing [analytics] | Curation, Social Business and Beyond |

Mike Ricci wrote this piece for Webtrends Blog

On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile.

Here's what caught my attention:

****The fact that 82% of all the CMOs polled for the study revealed that they are increasing the use of social media should cast aside any illusions that this emerging new medium is a passing fad or merely a tactic to reach the highly prized 18-24 demographic. 

****68% said they were unprepared for the explosion of Social Media

****Analytics fared almost as well, with 81% saying they would increase their spend.  The same amount as will devote more funds to Customer Relationship Management!

****80% identified mobile apps and 72% stated that tablet apps are priorities going forward

****71% of these same marketers revealed that it is the data explosion that these new mediums are generating that keeps them awake at night while 72% will increase their spend on Content Management.

There are also categories for Marketing Priorities and Priorities for Managing the shift towards Digital Technologies.

Curated by JanLGordon covering "The Explosion of the Mobile Web and Beyond"

Lots of other interesting findings can be seen here: []

Dea Elmi's comment, November 28, 2011 5:21 PM
Riding the wave...