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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Curation, Social Business and Beyond | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?
janlgordon's insight:

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article
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5 Reasons Content Discovery Tools Need a Human Touch

5 Reasons Content Discovery Tools Need a Human Touch | Curation, Social Business and Beyond | Scoop.it


I really liked this article by Romain Goday from Darwin Ecosystem about content discovery tools and particularly the way he described the element of the "human touch" and why they go hand and hand.


His description of the human part of the equation eloquently describes the process of a content curation.


Intro:


Content discovery tools have been trending towards taking over an increasing part of the selection process by filtering out information.


Content Selection Should Remain a Vital Part of the User Experience


Excerpt:


While tools carry the advantage of computing and aggregating information quickly on the user’s behalf, the user possesses a number of natural skills that tools cannot adequately take the place of.


Here are a few of the most important ones, as they relate to selecting and identifying relevant content:


Users are contextual thinkers:


The relevance of a piece of information depends highly on the context of the informational need.


The motivation and goal of the user determines what information is important and what information is not.


Users possess relevant expertise: The user’s expertise helps them to predict the implications of a particular event.


It also allows the user to identify anomalies that take place in the usual development of an event based on their experience with the topic.


Users make sense of patterns: The human brain can easily understand the relationships between multiple events.


This ability to interpret patterns is critical to understand and identify what is going on and how it’s developing.


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"


Read full article:  [http://bit.ly/sUQxGs]

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