Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Here's How to Use Selfies to Boost Your Social Media Marketing

Here's How to Use Selfies to Boost Your Social Media Marketing | Curation, Social Business and Beyond |
After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.
janlgordon's insight:

I selected this piece from social media today because as an active member on social media platforms, I have seen the power of selfies and when used appropriately how they can immediately get your audience involved with your brand.

Here are a few tips that caught my attention:

You need to know your audience and what they’ll respond best to, rather than simply tagging onto the latest trend.

Selfies have the power to encourage self acceptance and boost people’s confidence. In order to use them best, in a marketing sense, these are the elements you should keep in mind.

Helping people feel good about themselves is a great way to enhance your brand community, and used intelligently, selfies can play a significant part in spreading a positive brand message.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more Here:

Image: Ellen Degeneres - Academy Awards 2014

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janlgordon's comment, May 7, 2014 5:20 PM
Malek, thanks for your comment, yes Dove among many others are doing great things involving the audience using selfies
Hirinuca's curator insight, June 16, 2014 6:15 PM

Bonne page de curation via @ janlgordon

SNMinc WebGems's curator insight, May 20, 2015 10:16 AM

"There is definitely opportunity within the selfie trend, but brands have to establish the best way to realize it, what will resonate with your target consumers."

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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Curation, Social Business and Beyond |
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.
janlgordon's insight:

Eric Whittlake has written a very important article about your old content - if it's relevant it produces results.

Here are a few highlights that caught my attention:

"Better content isn’t enough when your competitors have good old content"

Here’s how the 29 first page results break down:

  • Only 6 are current pages (content from within about the last month or fixed pages for this year, such as current award pages)
  • 8 are between 1 month and 1 year old.
  • 15 of the first page search results are for pages that are more than a year old

More than half of the search results were for content that is more than a month old, and less than 25% was for current content!

Increased Site Traffic

Not only does old content continue to capture search traffic, the library of content you have created over the years will become a key driver of traffic and growth. This is the real reason why it takes calendar time for your inbound or content marketing program to deliver on its full potential.

Does this mean quality doesn’t matter? Promotion doesn’t matter? Design doesn’t matter? Video doesn’t matter? Of course it still matters!

Everyone can, and will, follow the content marketing advice of the day. But old content is the one thing you cannot just create. It doesn’t matter how impatient you are, it takes time for your content to age.

Jan Gordon: Takeaway - We all know that there are many creative ways to repurpose old content, in addition to all the benefits in this article. Building on the collection of treasures you already have gives you plenty of amunition to create content that informs, invites commentary, drives discussions, builds relationships and communities.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: []

Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

SBESSCPA's curator insight, February 12, 2014 2:40 PM

Do something with your old data -- turn it into website and social media content.....

Rescooped by janlgordon from Content Curation World!

Is it Curation or Noise Generation - Do You Know the Difference?

Is it Curation or Noise Generation - Do You Know the Difference? | Curation, Social Business and Beyond |

This article was written by Amber Naslund and curated by Robin Good. They have both done an excellent job. Curation is evolving and there are some things that we absolutely know to be true but the author has also left us with some great questions, definitely something to ponder.

Robin Good: Amber Naslund, at Brass Tack Thinking blog, has a great article touching on the importance of curation and on the danger of easily selling personal self-expression and serendipitous re-sharing of other people's content with true content curation.


An she is so damn right about this.



Here a few key highlights from her article:


" 1) To me – and by definition – curation requires conscious thought with the purpose of adding value, context, or perspective to a collection of things.


It’s deliberate work, gathering things together for a reason and lending a keen editing eye to those assets, whether it be pieces of art or pieces of writing.




2) Turning your Twitter feed into a clockwork-scheduled stream of all the stuff you find in your RSS feed is not curation, it’s distribution.


And since collecting and redistributing content is arguably easier than creating it, everyone does it.


Which serves to create a great deal of noise, and as we’ve lamented for some time now, it becomes increasingly difficult to separate the wheat from the chaff and home in on information resources that are consistently valuable, and favor mindful selection and sharing over optimizing a feed to populate a bunch of links and drive traffic or gain fans and followers.



3) Can curation be accomplished online? I think so.


But it’s rarely what we actually see happening when we immerse ourselves in social networks, and it’s not what we’re doing when we click the “share” button over and over again.




4) The business case for curating content has long been that you can become an expert resource for others, a trusted source of information or expertise that sets you apart.


But becoming a trusted source of information implies a willingness and ability to apply filters, to have exacting standards, to discern the good from the simply popular, the valuable from the gimmicked and hyped.


Which requires work. A lot of it.


Not just an app and the ability to put your collection and distribution on autopilot."


 hank you Amber, you are so damn right. 


(Jan) Here's what caught my attention - food for thought for all of us:


 **How do we preserve the value of some content over other content?


**Is there value in having to work a bit to find the good stuff, or is greasing the skids for the flow of content always the best possible scenario?


**If everyone is a curator or a distributor, how must our tools and thinking continue to evolve to help us find the curators of the curators?


**How do we continue to evolve our valuation of resources and information?


 Insightful. 9/10

Full article:  


(Image credit: 

Via Robin Good
Marc Lucas's comment, February 17, 2012 12:47 AM
Guilty as charged, I should know better, I preach from the gospel of adding value! Thank you for the nudge towards addressing my own case of "builders' syndrome" (Customers get great new extensions, kitchen refits and bedroom refurbishments but Chez Builder remains in sore need of some redecorating, new gutters and more!). Thanks, Robin.
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‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | Curation, Social Business and Beyond |
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?
janlgordon's insight:

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.


A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’


The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in (Marty’s piece was published too late to be included).



We don’t feel that Content Shock is something that any of us need to be concerned over. 


Let’s not forget that


As content continues to grow, search keeps pace by constantly improving. “


Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”


And amongst those who stand to gain from the situation are:


“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”


… a statement which is at least partly backed up here by an end user perspective:


When I need to research something, I go to a few trusted sources and get what I want, when I want it.”



The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”


So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article
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Part 1: Another Look At Content Curation - What it Entails & Why it's so Valuable

Part 1: Another Look At Content Curation - What it Entails & Why it's so Valuable | Curation, Social Business and Beyond |

Here's another article about content curation but is't definitely worthy of your time. It was written by Jonathan Crowe for Business2community.


In this two-part series, the author's  gives  an explanation of what content curation entails and how it can be a valuable tool in your content marketing strategy.




The author covers a couple of misconceptions about curation and explains why curating third party content can help you become a trusted source and build your brand.


Here's what caught my attention:


**Another way to think about content curation is comparing it to networking


**Members of an audience engage in a larger conversation by connecting them with the latest ideas and innovative leaders in their field


** it can also connect them — through comment fields, etc. — with each other.


My commentary:


**Some people ignore the comment section but this is a place where you can  monitor what your audience is thinking and feeling, while engaging in conversation with them


**Curation can generate internal value for your company, as well.


Selected by Jan Gordon covering, "Content Curation, Social Business and Beyond"


Read full article here: []

John van den Brink's comment, March 29, 2012 3:18 PM
Jan, thank you for this scoop!
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Bundlepost - A Content Management Tool That Creates Results

My friend Robert Caruso has created Bundlepost, an amazing tool to help you find relevant, interesting, and valuable content.

This video tells you how Bundlepost works. It helps you to manage and post content effeciently so you can spend the rest of the time engaging and doing business.

He explains how it works, how to set it up, what is  what is isn't and the many benefits it provides.

This tool is definitely something you should take a look at.

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

See Video here: []

Beth Kanter's comment, January 19, 2012 12:29 AM
Ah, this is the tool you shared!