Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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The Benefits of a Knowledge Base for Your Website

The Benefits of a Knowledge Base for Your Website | Curation, Social Business and Beyond | Scoop.it
Having a knowledge base for your website is becoming more and more popular, as it can provide users with many benefits. Read on to lear
janlgordon's insight:

I selected this article from Curatti written by Robin Singh because it explains how to create a knowledge based website.

 

Your readers are seeking information that they can learn from.

 

Grow Your Website with a Knowledge Base Approach

 

You can increase your sales by offering solid information. I agree that it's beneficial to include valuable content on your website.

 

Singh provides 9 reasons your business should include a knowledge based strategy.

 

Here's what caught my attention:

 

  • High quality content helps you to support your customers better. This increases the satisfaction rate as you place yourself in their shoes.

 

  • Google will find your website valuable when you publish helpful content. This will increase your search ranking as a result.

 

  • There will be fewer support requests when you offer informative articles on your website. When customers find what they are looking for there is no longer a need to ask for help.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/WUya30c17uP

 

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How to Use SEO to Promote Your Website

How to Use SEO to Promote Your Website | Curation, Social Business and Beyond | Scoop.it
SEO promotion doesn’t have one single all-purpose algorithm of success. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to boost your website with 11 SEO techniques.

 

An effective SEO strategy is not a one-size fits all approach.

 

Promote Your Website with These 11 SEO Steps

 

You can take your visibility in search to a new level with the right strategies. I agree that it's not just one algorithm that will make this successful.

 

Zolotaryova provides 11 strategies you can use to improve your SEO marketing and website.

 

Here's what caught my attention:

 

  • Conduct a thorough analysis of the competition first then focus on your website's position in SERP as well as the structure and backlinks. Take a look also at the demand and SERPs data.

 

  • If you would like your website to appear at the top of the search results then you need to review the expanded structure. Every group of keywords should have its own optimized landing page.

 

  • Poor website ranking can result from a lack of inner Page Rank for landing pages. Landing pages must have cross-linking between them in order to be seen.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/JeTY30bWO52

 

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Daniel Watson's curator insight, May 24, 10:10 PM

 

A great looking website is just the first step towards having a lead generating machine operating 24 hours a day for your business. A critical component to the success of any website, is the ease by which your customers can find it, and this requires the use of Search Engine Optimisation (SEO)  tactics to promote the site in search engines. Anyone responsible for the SEO work on your site, will benefit from reading this article, which outlines 11 key steps to be followed to get your site ranking highly in search engines.

donhornsby's curator insight, May 25, 8:48 AM
Just like everything else in the world, SEO promotion doesn’t have one single all-purpose algorithm of success. This algorithm may vary depending on a country where you are promoting, a specificity of the promoted site and others. But there is still something every SEO should include in any promotion strategy. In this article, you’ll find 11 stages of SEO promotion that no webmaster can miss.
 
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Networking: The Essential Antidote To Blogging Alone

Networking: The Essential Antidote To Blogging Alone | Curation, Social Business and Beyond | Scoop.it
Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support
janlgordon's insight:

I selected this article from Curatti written by Lisa Sicard
 because it provides insights on how to connect with other bloggers in order to improve your reach.

 

It takes a village to make your blog successful.

 

How to Forge Great Blogger Relationships

 

Increasing visitors and subscribers can be a lonely process for bloggers. I agree that you can be successful by meeting other blog owners who can help you.

 

Sicard explains the best ways to make new connections in order to improve your blogging strategy.

 

Here's what caught my attention:

 

  • Meeting other bloggers can help you troubleshoot problems such as a bad plugin. They can assist in things that you don't have time for.

 

  • If you see something is not working on someone else's blog let them know. Don't call it out over social media and respect their schedules.

 

  • Network with other bloggers such as in Facebook groups to get things done. There's a lot to learn from others who have been successful in blogging.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/NUe330bKTNf

 

Featured image: Copyright: ‘https://www.123rf.com/profile_rawpixel‘ / 123RF Stock Photo

 

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Promote Your Business with a Press Release

Promote Your Business with a Press Release | Curation, Social Business and Beyond | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

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B2B Mobile Marketing Success Strategies

B2B Mobile Marketing Success Strategies | Curation, Social Business and Beyond | Scoop.it
We're all consumers. We (almost) all use mobile devices for shopping. So how can we explain the low investment in B2B Mobile Marketing campaigns?
janlgordon's insight:

I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.

 

You can reach your business clients through specific mobile strategies.

 

Exploring the Mobile B2B Experience

 

Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.

 

Zeng shows you several ways to improve your marketing strategy through social mobile.

 

Here's what caught my attention:

 

  • Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.

 

  • Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.

 

  • You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/wb4530bctVP

 

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janlgordon's comment, April 27, 10:41 AM
Thank you @massimo facchinetti
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Use Interactive Content to Improve Your Reach

Use Interactive Content to Improve Your Reach | Curation, Social Business and Beyond | Scoop.it
Interactive Content is gaining ever more popularity. It is a way of gauging customer needs and intent, as well as finding out other usefu
janlgordon's insight:

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively use video and multimedia to capture your audience's attention.

 

Bring more to your content marketing through the power of interaction.

 

Visual Content Marketing Success Strategies

 

A blog post can stand out from the rest by including a strong video that captures the reader's attention. I agree that you need to include visuals in order to take your marketing to the next level.

 

Selby explains the impact of interactive content on your business marketing reach.

 

Here's what caught my attention:

 

  • Get into the thinking of your customer through infographics, educational webinars, 'how to' videos, ect.. The establishes awareness for your brand.

 

  • Make your titles interesting and compelling. Then the reader will want to take the time to take action such as engaging in a poll or quiz.

 

  • Find the best channels to distribute your interactive content. Don't waste your time by publishing to a dead network.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/gZjy30b8M3Y

 

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Build a Your Brand Authority in 7 Steps

Build a Your Brand Authority in 7 Steps | Curation, Social Business and Beyond | Scoop.it
Authority is a key factor to making money blogging. It also has a lot to do with building your blogging community. Here are 7 steps to help you on your way
janlgordon's insight:

I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

 

An strong blogging community is more important than making money.

 

Understand How to Become an Authority in Your Niche

 

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

 

Bhardwaj goes over how to achieve influencer status for your audience.

 

Here's what caught my attention:

 

  • Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

 

  • Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

 

  • A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/IrJj30aOyyw

 

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The 'Content Illusion' Affect on Marketing

The 'Content Illusion' Affect on Marketing | Curation, Social Business and Beyond | Scoop.it
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore
janlgordon's insight:

I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

 

The right way to approach your audience is through high-quality content, not high quantity.

 

Correct Misguided Thinking for Your Content Strategy

 

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

 

Zambito explains the different misconceptions related to content planning and marketing.

 

Here's what caught my attention:

 

  • Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

 

  • The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

 

  • As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

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Read full article here: http://ow.ly/s6By30aDSSZ

 

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How to Write Suitable Content

How to Write Suitable Content | Curation, Social Business and Beyond | Scoop.it
Having attracted your readers to your blog, your posts should offer suitable content that answers their needs and inspires them to want to read more
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to write a blog post that is more readable.

 

Attract more readers with content that it suitable to them.

 

How to Create an Attractive Post

 

It's great to have a strong number of subscribers -- but you need strong content to go along with that. I agree that your audience needs to be both educated and entertained in order to capture their attention.

 

Elliott explains how to improve your articles and write the perfect post.

 

Here's what caught my attention:

 

  • The quality of your writing needs to be the best that it can be. You need to write what your audience wants to read in order to retain them.

 

  • Make your blog posts conversational style. Show your own personality in an authentic way to attract more readers. Include your own anecdotes and stories to keep their interest.

 

  • A good post contains value and is useful to the reader. Write something that can make a real difference in their lives.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/45vp30azSQI

 

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Grow Your Website and Business with Social Media

Grow Your Website and Business with Social Media | Curation, Social Business and Beyond | Scoop.it
In this article, Mike Allton uses the analogy of fishing to show how to attract followers (and business) from social media. A light yet informativ
janlgordon's insight:

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

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Digitalhub's curator insight, April 4, 1:06 AM

I selected this article from Curatti written by Mike Allton because it explains how to build the right followers and increase your business sales through social media.

 

It's important to build a great community on social media in order to attract more leads and sales.

 

Build Your Business Through Social Media

 

You are the fisherman in a sea of a targeted community. I agree that we can learn a lot from this analogy in order to be successful in our marketing.

 

Allton explains how to leverage your social networks for the best results in your business.

 

Here's what caught my attention:

 

  • It's important to know which social networks are best suited for your niche. Take the time to consider each in order to prioritize where to be most active.

 

  • Find out how to best reach your community for each channel. This includes groups, chats, video, ect. Then determine the best times and days for these activities.

 

  • Develop content that caters to and helps your audience. Include special offers and incentives that link directly back to your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/Qn7H30aslX5

 

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Find the Right Topics for Your Blog

Find the Right Topics for Your Blog | Curation, Social Business and Beyond | Scoop.it
No matter how accomplished a blogger you are, it can be a challenge to produce original articles on a regular schedule. Enter Trendin
janlgordon's insight:

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

 

Finding fresh, original content can be a challenge for bloggers.

 

How to Find Trending Content

 

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

 

Garcia explains the best steps to content research.

 

Here's what caught my attention:

 

  • It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

 

  • Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

 

  • Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J1bs30anKmC

 

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Curatti On Air: The Greg Cooper LinkedIn Interview

Curatti On Air: The Greg Cooper LinkedIn Interview | Curation, Social Business and Beyond | Scoop.it
In this installment of Curatti On Air, we feature internationally recognized LinkedIn coach, Greg Cooper. He offers some important, very helpful tips
janlgordon's insight:

In our latest Curatti interview, Greg Cooper talks about the benefits of LinkedIn for business.

 

"This video is based on my original Curatti article titled “8 Reasons Why You Are Not Getting More Business from LinkedIn”.

LinkedIn is most widely used and credible online venue for businesses of all sizes. No other platform provides both the depth of information about your target audience and the ability to quickly find, connect and engage with that audience. Yet many businesses are failing to take full advantage of this opportunity.

Some of the areas covered in this approximately 20-minute interview include:

 

  • The importance of creating a complete and compelling profile
  • Why you need an All-Star profile
  • How to build a relevant and opportunity rich network
  • What is the right size for a LinkedIn network?
  • Which types of content work best?
  • How to use LinkedIn search to quickly find your ideal prospects
  • Building a virtual team to support and share your content
  • How much time to spend on LinkedIn
  • Why little and often is the most practical strategy for most people

 

I also share several real-life examples of businesses who have enjoyed great success with LinkedIn, including one business which has turned LinkedIn into a lead generation conveyor belt.

The Curatti On Air LinkedIn Interview

In this interview, I discuss some of the reasons why so many businesses fail to take advantage of the benefits of LinkedIn.  It was a vibrant and enjoyable conversation with Curatti’s Andy Capaloff and host, Cheryl Tan."

 

Watch the full video here.

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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Curation, Social Business and Beyond | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner
janlgordon's insight:

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

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Chuck Bartok's curator insight, March 23, 10:25 AM
Blogging is and has been a rewarding effort .

Kris Habl's curator insight, March 25, 10:14 AM
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Hone in on Your Target Market

Hone in on Your Target Market | Curation, Social Business and Beyond | Scoop.it
One of the most important aspects of an effective content marketing strategy is understanding your target market. Here are some areas to concentrat
janlgordon's insight:

I selected this article from Curatti written by Nicole Stelmar because it explains how to improve your content with a better understanding of your target market.

 

We can create valuable information for our readers when we know their pain points.

 

Improve Your Content Reach

 

In order to successfully reach your audience you need to know what makes them tick. I agree that you can create better content by learning about their needs and desires.

 

Stelmar explains how to find out more about your target market in order to have a clear picture of who they are.

 

Here's what caught my attention:

 

  • When gathering data about your customers find out things such as demographics, age, financial status, ect. By answering these you can create a buyer persona.

 

  • Have a CRM program in place so that your company can track your communication. This will help improve your customer relations.

 

  • Use surveys to gather information about your prospects and customers. Keep these short, simple, and use direct yes and no questions.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/eT1d30bYDPT

 

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Learn From These 6 Blogging Blunders

Learn From These 6 Blogging Blunders | Curation, Social Business and Beyond | Scoop.it
In the upcoming Summit for Content Marketing, I was asked to discuss Blogging Blunders. I've always believed there's much to learn from others
janlgordon's insight:

I selected this article from Curatti written by Andy Capaloff because it provides insights into common mistakes made in blogging.

 

We learn by seeing what other content curators have done.

 

Content Marketing Blunder Lessons

 

Many marketers make mistakes when it comes to publishing blog articles. I agree that you need to take a look at the mistakes of others in order to have a good understanding of what works.

 

Capaloff explains what to look for when it comes to a great blog post versus a poor one.

 

Here's what caught my attention:

 

  • Poor spelling and grammar can be a turnoff for readers. You shouldn't write your posts too quickly -- take the time to edit them before they are published.

 

  • Stay away from writing too much text and go with a conversational style instead. This will encourage people to want to read your articles.

 

  • Don't make the reader work hard to understand your blog posts. You don't need to set out to prove brilliance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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Read full article here: http://ow.ly/Lo4K30bQSC5

 

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An 8 Year Old Boy's Lesson in Content Marketing

An 8 Year Old Boy's Lesson in Content Marketing | Curation, Social Business and Beyond | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lessonMore
janlgordon's insight:

I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

 

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

 

Content Marketing Success Story

 

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

 

Aughtmon explains how to produce a great content marketing plan.

 

Here's what caught my attention:

 

  • Do everything you can to please your target market and customers. When you do this your results will be much better.

 

  • A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

 

  • How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

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Don't Give Up on Your Blogging

Don't Give Up on Your Blogging | Curation, Social Business and Beyond | Scoop.it
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
janlgordon's insight:

I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

 

It takes consistent dedication to make your blog successful.

 

How to Become a Blogging Champion

 

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

 

Sami explains the best ways to keep your focus and stay positive.

 

Here's what caught my attention:

 

  • A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

 

  • Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

 

  • After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/MQ0t30bfb92

 

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Ivon Prefontaine, PhD's curator insight, April 28, 10:22 AM
I think blogging is one good form of writing. I blend it into other forms and reading on a regular basis. They overlap and support each other well. I discovered a niche, which allowed me to be creative and explore being and becoming a teacher. What was essential in blogging for me was the creative element.
Stephen Dale's curator insight, April 29, 7:45 AM
As a regular blogger for the past 15 years, I would fully endorse the concept of 'working out loud', if you want t build an audience.
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Give Your Website a Facelift the Right Way

Give Your Website a Facelift the Right Way | Curation, Social Business and Beyond | Scoop.it
For a first website or major redesign, there are basic points to follow if you want to succeed. Read on to be walked through the most importan
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

 

Your website may need a major upgrade in order to stay current.

 

Make Your Website More Successful

 

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

 

Zolotaryova provides the right steps to take to make the necessary changes.

 

Here's what caught my attention:

 

  • Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

 

  • Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

 

  • Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/Wx9930baFZx

 

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Editing Tips That Will Improve The Quality Of Your Writing

Editing Tips That Will Improve The Quality Of Your Writing | Curation, Social Business and Beyond | Scoop.it
Careful editing can make such a difference to your writing, as there is so much more to think about than just spelling, grammar and sentence construction.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of carefully editing your blog posts.

 

Improve your writing with quality content.

 

How to Effectively Edit Your Articles

 

It's tempting to hit the publish button right away after writing a blog post. I agree that in order to make the best of it you need to carefully look your copy over first.

 

Elliott explains the process of how to edit your articles and improve your writing at the same time.

 

Here's what caught my attention:

 

  • It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end.

 

  • After writing a post give yourself some time to process it. Save the editing process after you have completed your article.

 

  • Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/qtpb30aY16P

 

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Ante Lauc's curator insight, April 20, 3:03 AM
With curatti.com GAU will be better project.
Lee Hall's curator insight, April 20, 9:54 AM
This is the last of a series, but there are links to the others so you can read those too. 
Charlie Dare's curator insight, April 21, 9:48 AM
From curator~ " Elliott explains the process of how to edit your articles and improve your writing at the same time. Here's what caught my attention: It's important to first do planning and research before the writing begins. Use an outline of the structure with a beginning, middle, and end. After writing a post give yourself some time to process it. Save the editing process after you have completed your article. Read your completed work out loud to yourself. Notice the flow of the piece, and whether there were any mistakes you may have missed.
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How A Focused Call To Action Leads To Greater Interaction

How A Focused Call To Action Leads To Greater Interaction | Curation, Social Business and Beyond | Scoop.it
An on-point call to action not only brings focus to your blog post's purpose, it can also bring greater interaction and buy-in from your readers
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

 

Attract more readers with a focused call-to-action in your posts.

 

How to Create an Great CTA

 

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

 

Elliott explains what a difference a focused call-to-action can make in your blog posts.

 

Here's what caught my attention:

 

  • Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

 

  • Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

 

  • Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/62Ua30aMjLd

 

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How to Create Winning Infographics

How to Create Winning Infographics | Curation, Social Business and Beyond | Scoop.it
Over the last 5 years, the popularity of infographics in marketing has continued to climb. Thinking of creating one? Read these helpful tips
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it helps you improve your visual marketing with shareable infographics.

 

Visual graphics can be both fun and informative for your niche audience.

 

Create Infographics That Grow Your Following Online

 

People are drawn to appealing content that grabs their attention right away. I agree that infographics can help attract more subscribers and followers.

 

Gilbert shows you how to create graphics that audiences are more willing to share.

 

Here's what caught my attention:

 

  • Find out what is on the minds of your target market the most before designing your infographic. Make sure the content is both timely and relevant.

 

  • Focus on a specific group inside your niche and appeal to their pressing problems and needs. Make good on what your title promises to them.

 

  • If you have a study or a lot of data put it into a fun infographic. This is a great way to turn boring content into something interesting.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: 123rf.

 

Read full article here: http://ow.ly/x9eO30aBqyw

 

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Study SEO with These 4 Content Resources

Study SEO with These 4 Content Resources | Curation, Social Business and Beyond | Scoop.it
You know that increasing your knowledge of SEO would be beneficial, but just need that little nudge? Here are some tip + 4 free SEO study resources
janlgordon's insight:

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

 

Understand how to attract more traffic to your website and content.

 

4 Resources to Help You Learn About SEO

 

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

 

Zolotaryova provides unique resources you can use to improve your marketing strategy.

 

Here's what caught my attention:

 

  • Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

 

  • You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

 

  • Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J3Q230axod2

 

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How to Make Story Your Core Message for More Sales

How to Make Story Your Core Message for More Sales | Curation, Social Business and Beyond | Scoop.it
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories
janlgordon's insight:

I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

 

Create a story that will grab your ideal customer's attention.

 

New Customer Approaches for Content

 

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

 

Jantsch explains how to make the story of your audience core to your brand.

 

Here's what caught my attention:

 

  • Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

 

  • Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

 

  • Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/DBzS30aqelQ

 

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Improve Your Blog Writing With a Positive Focus

Improve Your Blog Writing With a Positive Focus | Curation, Social Business and Beyond | Scoop.it
Avoid your blog writing going round in circles by having a positive purpose for your posts that actually helps you achieve your goals and objectives.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

 

Use some brainstorming to create a positive focus for your content.

 

How to Create a Perfect Post

 

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

 

Elliott explains how to improve your blog posts by mapping out your content strategy.

 

Here's what caught my attention:

 

  • You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

 

  • Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

 

  • Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

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Read full article here: http://ow.ly/IRMz30alsSI

 

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Ivon Prefontaine, PhD's curator insight, March 31, 2:59 PM
Writing for the readers was hard to learn.
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How to Humanize Your Brand

How to Humanize Your Brand | Curation, Social Business and Beyond | Scoop.it
This article presents 4 ways to improve brand likeability. These include such simple suggestions as "be Human" and "talk to your customers"
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

 

Make your brand more attractive by humanizing the persona.

 

Effectively Reach Your Target Market

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Brenner goes over how to improve the 'likability' factor for your business marketing.

 

Here's what caught my attention:

 

  • Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

 

  • Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

 

  • We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFMX30acBBW

 

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