Curation, Social Business and Beyond
131.9K views | +0 today
Follow
Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
Your new post is loading...
Your new post is loading...
Scooped by janlgordon
Scoop.it!

Improve Your Blog Writing With a Positive Focus

Improve Your Blog Writing With a Positive Focus | Curation, Social Business and Beyond | Scoop.it
Avoid your blog writing going round in circles by having a positive purpose for your posts that actually helps you achieve your goals and objectives.
janlgordon's insight:

I selected this article from Curatti written by Alice Elliott because she explains how to improve your blog by planning ahead.

 

Use some brainstorming to create a positive focus for your content.

 

How to Create a Perfect Post

 

You need to have a game plan for each week of content that you publish. I agree that this will help create a better direction for your blog.

 

Elliott explains how to improve your blog posts by mapping out your content strategy.

 

Here's what caught my attention:

 

  • You need to write your articles with the reader in mind. Your audience is in the driver's seat when it comes to blogging success.

 

  • Write blog posts that educate your audience. Share your knowledge and expertise in order to help make improvements in their lives.

 

  • Become a thought leader by writing from a voice of authority. This will be done in your chosen target market or niche.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/IRMz30alsSI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Ivon Prefontaine, PhD's curator insight, March 31, 2:59 PM
Writing for the readers was hard to learn.
Scooped by janlgordon
Scoop.it!

Why Social Media IS NOT a Content Marketing Hub

Why Social Media IS NOT a Content Marketing Hub | Curation, Social Business and Beyond | Scoop.it
Content Marketing Hub
janlgordon's insight:

I selected this article from Curatti written by Michael Brenner because it provides insights on how to create a vibrant content marketing hub for your business.

 

Brands need to develop their own digital content platform before leveraging social media.

 

Why Social Media is About Distribution

 

A brand-owned content platform will build an audience more than just relying on social media. I agree that you can reach more people by effectively reaching your target market with the information they are seeking.

 

Brenner explains how to create your own branded hub in an authentic and simple way.

 

Here's what caught my attention:

 

  • Once you have established a regular destination for your brand as a go-to source then you will want to distribute that information to your social networks.

 

  • It's important to create a mission statement for your branded content. This will help you learn exactly who your target audience is and what topics they will be most interested in.

 

  • Put on the mindset of being your own publisher. Make it easy for your readers to find the content they are looking for with clear categories and topics.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/LjmA308PcKP

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
malek's curator insight, February 9, 1:35 PM

Content first, then leveraging social

Lívia Gusmão's curator insight, February 10, 6:53 AM
Este artigo traz o que nós, da Conteudoria, defendemos, mesmo que nadando contra a maré: mídia social é local de distribuição de conteúdo, e não fonte de marketing de conteúdo. 

O autor traz muitos dados de pesquisas e, entre eles, a curta vida útil de um tweet - de 30 minutos a menos de uma hora. Então, como nós, da Conteudoria, fazemos um artigo reverberar por 3 meses e ainda o "ressuscitamos" meses depois de sua publicação (quando pertinente)? 

Nossa estratégia de distribuição é que garante o sucesso da produção de conteúdo, também estrategicamente relevante. 

Em breve, trarei um artigo ao nosso site sobre o assunto. Enquanto isso, recomendo este excelente post!
Scooped by janlgordon
Scoop.it!

Important Web Design Statistics You Need to Know

Important Web Design Statistics You Need to Know | Curation, Social Business and Beyond | Scoop.it
Web design usability is among the leading factors determining the ranking of a website. This infographic shows important statistics you need to know
janlgordon's insight:

I selected this article from Curatti written by Asad Ali because it provides the latest information to help you improve your business website design.

 

Use this infographic to help your business stand out online.

 

Design Tips For Business Websites

 

In a competitive online world there are many different ways you can help capture and retain visitors. I agree that both your content and images need to be informative and attractive.

 

Ali goes over several website design tips that can help you attract more customers.

 

Here's what caught my attention:

 

  • You need to have a clear Call to Action (CTA) such as specials, email newsletters, how-to guides, ect. Interactive tools are another great way to attract more leads.

 

  • Give people at least 15 minutes to consume your content. Make sure the design is appealing by breaking up the text with images.

 

  • When a visitor arrives to a business homepage they want to see information on the products and services first. Following that is the contact information, company information, testimonials, and then last is the marketing and social media channel links.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/bE2B307SQrW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Collector or Curator? Becoming a Social Connoisseur

Collector or Curator? Becoming a Social Connoisseur | Curation, Social Business and Beyond | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
janlgordon's insight:

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!


Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.


Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?


There are 5 great takeaways in this piece......


Here's what caught my attention:


Understand the Shelf Life - News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: http://linkd.in/1i1RNrc


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

 

more...
malek's curator insight, June 16, 2014 4:09 PM

Thought provoking article.

I had to stop and read "Goosebumps" twice, the down-to-earth notion of human touch mixed with quality content, is something to ponder and keep trying.

Scooped by janlgordon
Scoop.it!

Your Complete Content Plan, Part 2: Content Creation

Your Complete Content Plan, Part 2: Content Creation | Curation, Social Business and Beyond | Scoop.it
In part one of "Your Complete Content Plan", we discussed Keyword Research. Part two of of our 3-part series concentrates on Content Creation
janlgordon's insight:

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content curation plan.

 

Focus on engaging your audience with a solution and strong call to action.

 

How to Use Effectively Publish Content

 

Content should be tailored for your target audience's needs and desires. I agree that you can be successful by appealing to their pressing questions and offering them a compelling solution that they will want to buy into.

 

Sharma explains the basics of content planning that stands out to your community.

 

Here's what caught my attention:

 

  • Look for previously published content to find at least 5 top keywords for your article. Recommended tools are ahrefs and Buzzsumo.

 

  • Define your topics early on and then brainstorm. Answer the where, what, why and how for your readers.

 

  • It's important to optimize not only your content, but your images as well. This will then help you to optimize your keyword choices.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/TFbV3099Qkm

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
No comment yet.
Scooped by janlgordon
Scoop.it!

Don't Be a Victim of Content Theft

Don't Be a Victim of Content Theft | Curation, Social Business and Beyond | Scoop.it
Your content may have been used without attribution or your permission. Read here to identify if you are a victim of Content Theft and how to prevent it
janlgordon's insight:

I selected this article from Curatti written by Shelly Kramer because it explains how to find out whether your brand's content has been hijacked.

 

Protect your valuable blog posts from piracy.

 

How to Stop Content Theft

 

As a business it's important to know whether your hard work is being used in an unethical manner. I agree that it's important to find out whether your content is being used in order to preserve your brand reputation.

 

Kramer shows how to gather the right information on your blog posts in order to protect them.

 

Here's what caught my attention:

 

  • The Internet makes it easy to steal content in an age of curation. It's okay to do if you get permission and leave an attribution.

 

  • In order to find out whether your articles are being used by someone else you can use some handy tools. Google Alerts and Copyscape are two good ones to start with.

 

  • You can prevent content theft if you are using WordPress with various plugins like Copyright Notice and Yoast SEO. Alternatively you can hire a professional to set up safety measures for you.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e0lP308aWjW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
Stephen Dale's curator insight, January 22, 6:45 AM
Having been a victim of content theft and plagiarism, this article provides some useful and practical tips on what to do if you are the victim, and how you can potentially prevent it happening to you.
Patryk Kaźmierski's curator insight, January 25, 5:39 AM

Artykuł o tym jak zapobiegać kradzieży contentu. 

Scooped by janlgordon
Scoop.it!

Be Original With Your Content

Be Original With Your Content | Curation, Social Business and Beyond | Scoop.it
If your content does not generate any impact, it has not done it's job. You need to stop posting re-hashed content and be original.
janlgordon's insight:

I selected this article from Curatti written by Mark Preston because it provides insight into how to go beyond re-hashed content and publish original articles.

 

Why re-publishing methods only improve your website rankings.

 

Publish Less With More Substance

 

Each article you publish affects your brand image. I agree that your posts should be less frequent with more substance in order to grow your audience.

 

Preston explains what options are available to publishing more meaningful blog posts.

 

Here's what caught my attention:

 

  • A topic that has been published many times over is referred to as re-hashed content. This does more harm than good with less backlinks and interactions.

 

  • Being unique to your brand will help your posts get noticed. Stay true to your message -- this opens the doors to higher profile guest blogging opportunities.

 

  • Make sure your content is far better than what the competition is publishing. Write something that offers something of value that other's don't.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/egDH307JQPz

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

more...
janlgordon's comment, January 6, 10:52 AM
thanks @massimo facchinetti for this.
Scooped by janlgordon
Scoop.it!

Why Attention is the New Currency Online

Why Attention is the New Currency Online | Curation, Social Business and Beyond | Scoop.it
Eric Tsai wrote this great article for the Business 2 Community Blog.

I posted this before but think it's so relevant and timely, especially with the advent of yet another social network, google+. Not only do we have to deal with content overload but we're faced with how to spend our time and where to put our attention now more than ever.

I'm trying to do my part by curating and selecting the best content that I can learn from and share it with you.

Everytime I read something like this, I learn something new. It's lengthy and probably should be read when you have some time to really absorb what he's saying here.

Here's an intro:

Like many digital marketers, I consume and create large amount of content daily.

http://www.business2community.com/social-media/why-attention-is-the-new-currency-online-022244
more...
No comment yet.