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I always get so much out of reading Karen's curation and reviews here on Scoopit and this is no exception. No matter how long I've been reviewing or curating content, I am always reminded of something I should do to make my work better for my brand and for my audience.
Here's what caught my attention:
"When you’re curating content you are telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic".
When think of your curation as an ongoing story, you too can realize similar benefits.
So how can your curation reflect and tell your story?
Here is one of her six great tips:
What kind of a voice do you want to bring to the table? How do you want to be perceived? What is important to emphasize?
Finding your voice is critical when curating content.
Have a point of view. People want you to have a point of view.
* Your point of view will help others think critically about the content to offer them.
* Your voice and the tone you bring to your curation also reflect your personality. Your readers want you to be real, authentic, and fallible.
*They want to know who you are.
Read full article here: [http://bit.ly/1bMsuVY]
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't
I loved this article by copyblogger, it's one of those pieces that is full of great insights and strategy to help you focus on why you're online, who you're speaking to and how to create an impact and build a vital community.
Everyone of these suggestions is great, here are the ones that caught my attention:
10 Ways to Get Known Online
Great high-quality content marketing attracts attention, builds your reputation-it lets people see who you are and why you're worth listening to.
**Get a clear on who you're talking to: Identify your buyer personna and tightly position your content for that buyer.
**Be relevant: Listen, research, and ask questions to discover your audience’s pinch points. Package your ideas into thought-provoking blog posts, share solutions on a webinar, or drip ideas through an autoresponder.
**Get your social media ratio right. Remember the 95% relationship building, 5% selling formula.
**Be generous: Share content and promote other people. Don’t expect people to share your stuff if you don’t demonstrate a commitment to do the same.
**Initiate a two-way conversation: Invite your audience to engage and interact with you. Invite comments on your blog posts
10 factors that build trust with your audience
While you’re delivering your truly valuable content, you’re not selling, but you are paving the road to eventually selling a product that’s related to your content down the line.
**When it comes to selling online, authority and likeability alone are rarely enough — you need to become truly trusted.
**Be consistently good: Train your audience to expect a certain level of quality from you and constantly deliver. When you do, they’ll come to you first rather than going elsewhere.
**Give your audience space: Use content to allow your audience to choose you — in their own time. Whether they come to you in a day, a week, or a decade, you’ll get far more respect than that sleazy salesman who just won’t go away.
**When you combine the elements of know, like, and trust to your content and actions, magic ignites.
**You become an authority on your subject, and you build a tribe of fiercely loyal followers who can ultimately become loyal customers.
Selected and Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/We01fT]
Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
This piece is by DannyBrown, infographic by Infogroup Targeting Solutions - This is a hot topic and as consumers of information we're all aware of the fact that we are definitely data rich and lacking in insight.
Here are some highlights:
Marketers Plan To Turn information into intelligence in 2013
*As consumers share more information than ever before on digital channels, marketers are becoming increasingly data-rich and insight-poor.
**A new report based on a survey of 70 attendees at DMA2012 and Forrester Research eBusiness conferences, shows how marketers plan to tackle big data in 2013.
Some interesting finding, here are a few:
**68% of marketers plan to increase data spending
**56% plan on hiring new employees for data positions
**45% said analyzing or applying data will be their biggest challenge
**83% plan to at least start considering using real-time data
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See article and infographic here [http://bit.ly/10VuuGxd]
**Content curation as we all know, has many levels, it's an art, it's a work in progress, lots to absorb here but absolutely worth your time!
Robin Good says "Probably one of the best researched, best produced and most informative video clips about content curation I have seen so far."
Via Robin Good