If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re
|Scooped by janlgordon|
This is a great article by copyblogger on how to gain true influence and the "science" behind leveraging relationships.
Here are some highlights:
*. Influence is driven by creating a relationship between two parties - where one sees the other as truly knowlegable about a prticular product or service.
* Establishing influence is a multi-step process that moves the influenced through four key stages
There is a "science" or method to doing this effectively he uses the term Propinquity - the dictionary defines this as:
- The state of being in close to someone or something; proximity.
- Close kinship.
There is physical propinquity and psychological propinquity - being that most of us use content to reach, engage and build relationships, he uses content creation as a means of creating influence an building trusted relationshiops.
Propiinquity theory tells us:
* the more often people see your content, the better they get to know you.
*Each time someone is exposed to your content, they are interacting with you, your thoughts and beliefs.
*This leads to a feeling of knowing you, because it mirrors how we get to know people in the real world.
Read more here: [http://bit.ly/17jMNZs]