Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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How Can 'Blue Ocean Strategy' Help You Soar in 2014?

How Can 'Blue Ocean Strategy' Help You Soar in 2014? | Curation, Social Business and Beyond | Scoop.it
Cirque du Soleil redefined “circus” creating a “blue ocean” where their value proposition could stand alone. Before Cirque du Soleil “circus” meant animals, brave performers and a nomadic tribe.
janlgordon's insight:

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.


I don't usually make these kinds of statements but after reading this more than once and (you will want to do this too), what he's saying makes perfect sense!


 “blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.


Here's just a sample of what you'll find in the piece:


Start With A SWOT


Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.


Create a spreadsheet - See in more depth in the article


Creating a “blue ocean strategy”


Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1a6m4eS]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Russell Yardley's curator insight, December 25, 2013 3:50 PM

Same camera, even same lens but never the same eye! 

Giuliano Rinaldi's curator insight, January 2, 2014 12:30 PM

Esci dalla mischia... NON ENTRARCI!

Alfredo Erba's curator insight, January 2, 2014 12:33 PM

Per gli appassionati della "Strategia Oceano Blu" suggerisco anche degli approfondimenti sul Business Model Canvas.

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What’s the #1 thing people are doing online? [Infographic]

What’s the #1 thing people are doing online? [Infographic] | Curation, Social Business and Beyond | Scoop.it

What are you doing on the Internet? Shopping? Tweeting? Checking Facebook?


**71% of you are watching videos on Vimeo or YouTube

The infographic covers the PEW survey for the past

three years on what adults are doing on the Internet.


I love that 81% of us are using the Internet to check the weather. This is my favorite site to check the weather btw.


So what’s the #1 thing people are doing online?


Selected by Jan Gordon covering "Content Curation, Social Media & Beyond"


Check it out here: [http://tnw.co/v5Ixp1]

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Darcy Kieran's comment, November 20, 2011 9:14 AM
Interesting. I'm surprised at the shopping numbers. I thought other sources of data had the % of people shopping online similarly high, but a much smaller % of people actually "buying" online...
janlgordon's comment, November 20, 2011 1:48 PM
Hi Darcy, I agree with you, it is a bit surprising - you would think the percentage was higher - there may be some hidden #'s they're not capturing, It'll definitely be interesting to see how how this looks after the holidays.
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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Curation, Social Business and Beyond | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.


Intro:


When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.


The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship


**You must understand your audience's interessts


**Use the most popular form of communication


**You have to be available and ready to interact to keep them actively engaged.


. Listen to people


**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.


**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time


Create it & Continually Influence Your Audience


**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.


**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship


Selected by Jan Gordon covering, "Curation, Social Business & Beyond"


Read article here: [http://bit.ly/TEKl4n]

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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO