Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | Curation, Social Business and Beyond | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.


Intro:


When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.


The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship


**You must understand your audience's interessts


**Use the most popular form of communication


**You have to be available and ready to interact to keep them actively engaged.


. Listen to people


**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.


**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time


Create it & Continually Influence Your Audience


**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.


**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship


Selected by Jan Gordon covering, "Curation, Social Business & Beyond"


Read article here: [http://bit.ly/TEKl4n]

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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | Curation, Social Business and Beyond | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]

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How Do We Harness the Innovation Potential of our Networks?

How Do We Harness the Innovation Potential of our Networks? | Curation, Social Business and Beyond | Scoop.it

Venessa Miemis is a pioneer and change agent, and every one of her posts is part of a mindset that is essential for anyone who wants to thrive in this new world.  I selected this piece because it is something that I am struggling with now, perhaps you are too.  There are great insights, and suggestions on how to create relationships that are empowering and productive.


Here's an excerpt:


**we embrace the gifts, skills and capacities of the individuals in the community


**We pursue common goals and not the goals of just one or two people who come forward but find a way to let everyone be heard


Only in the past few months have I heard this term “asset mapping” as a needed tool to surface hidden but available value, bootstrap communities, and get things done.


I could go on and on but want you to read the article.


My commentary:


I personally belong to private groups on Facebook, have various affiliations on other networks and I am continually struggling with the following:


**the ability to manage time constraints,  (how can I possibly be on 10 networks, be on tweetchats at night)


** do my work which is very time consuming


**find time to eat and sleep and still have time for my wonderful life offline


**come together with these people and create something meaningful. I'm living in the question, what comes next........


I feel a responsibilty to other members to do my part and contribute in ways that I feel can help move things forward.


**As a content curator, I can bring articles like this to the attention of others


**It is my hope this will stimulate discussions


**introduce new ways of looking at things 


**create tools and resources for us to function in a more cohesive manner


**make a difference in whatever way we see fit and create dynamic, meaningful relationships both within and outside of these communities


**Work together to help others grow and change


Selected and curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"


Read full article here: [http://bit.ly/AsGHY2]

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How Content Curators Are Connecting Online "Communities of Interest" | The Guardian

How Content Curators Are Connecting Online "Communities of Interest" | The Guardian | Curation, Social Business and Beyond | Scoop.it

From the article intro: The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands. Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called "communities of interest".

 

"It's no longer just social media that's social any more – all media is becoming social thanks to the maturation of creative tools and digital distribution," says Troy Young, president of SAY Media.

 

Technology has democratised publishing. This, in turn, has resulted in a new breed of media businesses that see themselves more as curators of content rather than owners.

 

New technology is creating new opportunities to socially interact and is also enabling end users to become their own content curator...

[read full article http://j.mp/oWuqnC]


Via Giuseppe Mauriello, Robin Good
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The Future of Journalism - More Localized - Citizens Help Curate & Create News

The Future of Journalism - More Localized - Citizens Help Curate & Create News | Curation, Social Business and Beyond | Scoop.it

This article is written by Ross Dawson, for The Future of Journalism Blog. Ross is one of my favorite people - His blog is Trends in The Living Networks - he's a media futurist and one of the best!


Here are some highlights:


****Novelty, in uncovering newsworthy stories, remains as critical as ever, reinforcing the importance of traditional journalism. Investigative reporting will retain a central role in society.


****Increasingly this will involve data analysis, and often harnessing information and insights provided by many citizens.


****Reputation becomes even more important in a world of unfettered information production.


****We will have context-specific measures for the reputation of both publications and individual journalists,


****enabling their audience to decide whether to place credence in their views.


****Relevance relates news to individuals or small groups of readers, often through personalisation and localisation.'


****Journalists will provide value through a deep understanding of focused groups, the issues they face and the decisions they need to make.


****Community will shift to the centre of media revenue models, meaning that journalists will need to understand and engage well with communities of news consumers, often enlisting their assistance to curate as well as contribute to news reporting.


****Those journalists and publishers who recognise where value resides in the emerging landscape of news will prosper themselves, and create many-faceted wealth for us all.


http://futureofjournalism.com.au/the-future-of-journalism-by-ross-dawson/


Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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The Powerful Intersection Between Content & Community - What You Need To Know

The Powerful Intersection Between Content & Community - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

Not all that long ago (think 2002), people would think you were crazy when you talked about


**the powerful intersection of community and content. Online communities? Those died in the dot com bust.


Today, marketing professionals are starting to come around, but they still have a ways to go.


**Few people fully grasp how the interplay between content and community can change how organizations function internally and externally.


Previous articles in this series have addressed content, so let's now turn our attention to community.


Today, the role that community can play in the marketing and communications process is woefully misunderstood. Many organizations are not actively involved in community efforts, and those that are tend to focus on community for three reasons.:


Support: Enabling customers and advocates to support and inform each other, providing self-serve customer service, or offering support via social network monitoring (e.g., Comcast's efforts via @comcastcares)Reputation:


Intersecting with communities, social network presences of interest, and influencers in an effort to build reputation Research:


Using small private communities like a marketing petri dish—a closed, controlled space where customers can be studied


**The real value of customer communities, however, is quality and efficiency—efficiency of reach, feedback, communication cycles, and amplification.


Read more: http://www.marketingprofs.com/articles/2011/6007/how-communities-are-changing-marketing-and-four-community-building-lessons#ixzz1ZBDLVebx

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Beyond Groups: Why Curated Membership Communities Are Today's Most Important Networks

Curating content to a specific audience is one of the variables that are turning social networking into curated communities, which is evolving everyday.

Why are Curated Membership Communities so important?

I believe that curated membership communities are going to be one of the most significant drivers of social and economic value creation in the coming decades, and that they should be treated not as a disparate set of market segments, but as a coherent unit that can be better served by entrepeneurs. Why?

Group relationships…: Our conception of social networks is organized almost entirely around one-to-one relationships. The reality is that people have many “group relationships” as well. In these contexts, people often share needs and resources with other members of their curated communities in spite of not having a personal relationship with them. The group becomes a proxy for the trust that comes with a direct one-to-one relationship.
…lead to wider social capital exchange: Because of this, these communities become one of the most important ways that social capital is distributed. The fact that most members don’t work directly with the others means that there is a wider array of needs, and consequently, a wider array of opportunities for individuals to meet the needs of their peers.
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How to Give Your Brand a Voice that Keeps Them Coming Back

How to Give Your Brand a Voice that Keeps Them Coming Back | Curation, Social Business and Beyond | Scoop.it

This wonderful piece is from Ignite who has given us some excellent tips on how to develop a voice for your brand that is clear, unique and speaks to your clients, customers or audience in a way they understand.


Whether you're new to social media or have been around for a while, this article can help you polish and  clarify who you are and why people should buy your products or services, read your blog and be part of your community.


Do a Self-Evaluation


Here are a few good starter questions:


*What are the qualities/attributes that I want to be associated with my brand?


*What are my goals for communicating with fans on social channels (forming favorable impressions, providing technical expertise, etc.)?


*What are some of the strengths of my business/why does my product appeal to consumers?


Here are some highlights:


Compile Your Brand Lexicon - Terms or Phrases that you (the brand) use to talk about yourself.


The list should include:


*Current Advertising taglines & trademarked phrases


*Terms you use as a brand to describe your product


*Words you would like the consumer to asociate with your product


 Listen to your fans & adapting your communication strategies will be key in the evolution of your brand voice over time.


Takeaway:


A successful brand voice will be one that stays true to your core values & messaging while encoraging dialogue from your fan base


After engaging with your community, your brand voice should adapt based on feedback from them but always be a reflection of your brand identity.


Selected by Jan Gordon covering "Curation, Social Business & Beyond"


Read full article here: [http://bit.ly/RLOnGf]
 

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janlgordon's comment, November 5, 2012 3:08 PM
Thank you John van den Brink - much appreciated!!
John van den Brink's comment, November 5, 2012 5:22 PM
You're welcome Jan. Great post!
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You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning

You Curate Your Own Experience - 5 Reasons Niche Social Networks Are Winning | Curation, Social Business and Beyond | Scoop.it

I selected this article by Matthew Knell for Socialfresh because it relates to the other pieces I've  posted regarding information overload and being able to filter out what's important through all the distraction. 


Let's face it, we have too many choices, whether it's content, social networks, and the like. It's like going to a particular restaurant that has a certain cuisine, you have a menu, you select what appeals to you.  With niche sites it puts you in charge not the other way around, you're curating your experience.


Here are some things that caught my attention:


**one constant through the many evolutions of Internet platforms is the fickleness of human beings.


**Especially when asked to make quick decisions.



**Successful products have been driven by the combination of:


**The “right” feature set


**Clarity in purpose


**most importantly, the vibrant nature of communities and how accessible they are to the user.


**They’re running into too many choices of types and places to share their content.


**Increasingly, they’re also running into one parameter that’s impossible to change – the number of hours in the day.


**It's no wonder Pinterest leads the way in niche sites......You can pick and choose what you want to look at, it's better than bookmarking and it's visual for starters.


The author talks about Facebook and Shopping Malls, trying to be too many things to too many people.


How this relates to curation and information overload:


In a quantity vs quality comparison, on a per piece of content basis, quantity almost never wins no matter  what you're comparing it to.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Feel free to browse my other topic: "Content Marketing, Social Media & Beyond"


Read  full article here: [http://bit.ly/x1sjgU]

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Alessio Manca's comment, February 26, 2012 10:32 AM
Thanks so much. In my opinion niche networks are working better because they are still free from the effects caused by the desire to increase friends (or followers and so on). The other way: people are demanding more interesting content from non friends.
janlgordon's comment, February 26, 2012 11:23 AM
Alessio
Good insight, I agree with you:-)
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What is The Future Of Online Community? Why You Should Care

What is The Future Of Online Community? Why You Should Care | Curation, Social Business and Beyond | Scoop.it

This is a great post, very insightful, observations are right on target, by Vanessa DiMauro, CEO Leader Networks


Lots to digest here but what particularly caught my attention as a content curator was this:


What is the role of content in creating value in communities?


How will that change? Will value come in other ways?


People come for content and stay for community.


Access to valuable content (content that people can’t get elsewhere) is the single most compelling driver for participating in an online community.


****Content serves as the trigger to join, and fuels the community over time by providing contexts for conversations between peers / members.


****Through the use of social media, and especially online communities,


****professionals now have the ability to reach, connect with, learn from and influence other professionals who share an interest or a passion in the topics of interest.


****Sounds like this community - Scoopit!


Thought leadership is the new currency of credibility.


Curated by JanLGordon covering Content Curation, Social Media & Beyond


http://blog.leadernetworks.com/2011/10/future-of-online-community.html

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How ‘content curators’ are connecting consumers

This is exciting to read it has great information and definitely lives up to the promise of its title! This piece is from ZimGuardian


Here's an intro:


"The success of social networks and the move to socialise many others aspects of the web – from content and search to deals and commerce – has captured the imagination of analysts, content creators and brands.


****Those best positioned to monetise these changes, however, are developing strategies that extend beyond social networks built on who-knows-who to those built on shared interests: so-called “communities of interest


Here are a few gems that caught my attention:


Lots of great information - pay attention to the difference between social graphs vs interest graphs because once you understand this, you can use this to tweak your branding strategy and succeed beyond your wildest imagination.


"The opportunities for brand owners to capitalise on all of this are significant. But to do so effectively, they must understand more closely the nuances of socialisation", believes Francesco D’Orazio, Research Dir. of Face Agency.


**“In a world in which people feel disenfranchised when it comes to big issues beyond their control, online communities represent a kind of glue making them feel part of something bigger that’s real and authentic,” says Ed Levine, founder of Serious Eats.



Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

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Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’

Klout has competition, Peoplebrowsr announces new social influence tracker, ‘Kred’ | Curation, Social Business and Beyond | Scoop.it


The first totally transparent social scoring system to evaluate influence among communities and reward generosity.


Kred has been announced today. I’ve had a look and there is a lot of data to view, and of course since it is very community driven, you can infinitely drill into topics and content on the site. Kred is officially launching on October 3rd.


Brands want access to reach, not just influence


What I find most interesting, Peoplebrowsr says that brands aren’t as interested in influence as they’re interested in reach. Kred creates a collective reach for a range of different topics, sorted by communities.


For example, your Twitter Bio data is used to define communities and then Peoplebrowsr calculates a combined influence and outreach level score for that community. You can then get ranked within that community, instead of an overall ranking with others you aren’t even similar to.


Measuring influence on topics as a starting point instead of broadly with followers and other social statistics is very smart. That’s why the Kred system is based on two scores; Influence and Reach.


http://thenextweb.com/apps/2011/09/30/klout-has-competition-peoplebrowsr-announces-new-social-influence-tracker-kred/?awesm=tnw.to_1B4wK

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How Brands Can Strengthen Relationships Through Social Content Part II

In Part 1 of this series they talked about the value of creating content. In this piece, the emphasis is on curation.

 

Here's what caught my attention:

 

Content creators and curators may be the same individual (or individuals) or vary depending on the brand’s objectives, assets and resources. Few, if any, communities can succeed without owning creation, curation or both really well. Ultimately, however, a brand or product’s social media success comes down to the ability to cede control and surrender to the will of the community.

 

http://blog.360i.com/social-media/social-content-curation

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Our data, ourselves

Our data, ourselves | Curation, Social Business and Beyond | Scoop.it
What if privacy is keeping us from reaping the real benefits of the infosphere?

An interesting look at our online presence, personal data, privacy and what is possible. It might be idealistic, but it's worth reading. Information and knowledge is king in the hands of the right people.

Enjoy and please share your thoughts or opinions with me after you read this. I'd love to hear from you.
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