Email Marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets
|Scooped by janlgordon|
I selected this article from Curatti written by Niraj Ranjan because he explains how email marketing is still a top method for small businesses to use in order to attract more leads and sales.
Email is not dead -- it is still a great way to create awareness and acquire new customers.
Why Email Marketing Is an Important Strategy
It is both economical and effective to maintain communication with your potential customers. I agree that in order to reach more people you still need to include email in your marketing mix.
Ranjan explains the reasons why small business owners need to nurture their subscribers with email.
Here's what caught my attention:
- The number of emails being sent out is still growing. It is multifunctional in that you can use it for project management, communication, sales support, collaboration, and more.
- Texting services are really meant for friends, colleagues, and family. Email doesn't cross over to be an annoyance yet is not distant in reaching your prospects either.
- In the age of mobile email marketing is an important element to reach the most people. Sending newsletters is a less intrusive approach than text messages.
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Lju3305Q4Ti
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