Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation
Curated by janlgordon
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Why Email Marketing Is Great For SMBs

Why Email Marketing Is Great For SMBs | Curation, Social Business and Beyond |
Email Marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because he explains how email marketing is still a top method for small businesses to use in order to attract more leads and sales.


Email is not dead -- it is still a great way to create awareness and acquire new customers.


Why Email Marketing Is an Important Strategy


It is both economical and effective to maintain communication with your potential customers. I agree that in order to reach more people you still need to include email in your marketing mix.


Ranjan explains the reasons why small business owners need to nurture their subscribers with email.


Here's what caught my attention:


  • The number of emails being sent out is still growing. It is multifunctional in that you can use it for project management, communication, sales support, collaboration, and more.


  • Texting services are really meant for friends, colleagues, and family. Email doesn't cross over to be an annoyance yet is not distant in reaching your prospects either.


  • In the age of mobile email marketing is an important element to reach the most people. Sending newsletters is a less intrusive approach than text messages.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of 123rf.


Read full article here:


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janlgordon's comment, November 4, 2016 3:44 PM
Thank you @John van den Brink :-)
janlgordon's comment, November 5, 2016 11:22 AM
Thank you @Stan Smith @Ricard Lloria & @Daniel Depaz :-)
janlgordon's comment, November 8, 2016 10:43 AM
Thank you @Negotei Elena :-)
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Can Curation Help Brands Build Powerful Audiences?

Can Curation Help Brands Build Powerful Audiences? | Curation, Social Business and Beyond |

This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know.


It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media.

**If a brand is an expert in a certain topic, their reputation might make them a credible source of information,”

Here are some of the takeaways:

**The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said.

**“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.”

**brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread

**“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency.

****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.”

**Brands need to be careful in not only what, but how much they curate. 

**Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information

**Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest.

**The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice.

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: []

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