Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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7 Reasons Why Google+ Drives Hyperactive Engagement

7 Reasons Why Google+ Drives Hyperactive Engagement | Curation, Social Business and Beyond | Scoop.it

Post by Jeff Bullas very interesting observations


"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."


Intro:


In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.


1. The Innovation

An idea, practice or object that is perceived as new


2. Communication Channels

The means by which messages get from one individual to another


3. Time

The relative speed with which an innovation is adopted by members of the social system


4. The Social System

The people that are engaged in joint problem solving to achieve a common goal


He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.


http://bit.ly/tmuUhc

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The Value of Face-to-Face Marketing in a Virtual Age

The Value of Face-to-Face Marketing in a Virtual Age | Curation, Social Business and Beyond | Scoop.it

Good piece!


"Strategy - Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment."


Here's the bottomline:


Smart Marketers Choose Both


Although both face-to-face and virtual strategies offer strong benefits, savvy marketers are building integrated communications plans that marry the benefits of both approaches.


Read more: http://www.marketingprofs.com/articles/2011/5938/the-value-of-face-to-face-marketing-in-a-virtual-age#ixzz1YWAE9HkL

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Content Curation isn't Just About Information it's About Community

Content Curation isn't Just About Information it's About Community | Curation, Social Business and Beyond | Scoop.it

 There's been a lot of articles written about content curation, great insights and suggestions on how to use curation to build your brand.

 

Here's what caught my attention:

 

NYU Professor Clay Shirky provides one of the best explanations of the role of curation in today's web in a Fast Company article from a year ago: "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community."

 

It's the "community" part that's at the heart of the whole curation movement and the most powerful element when it comes to curating content as a way of drawing traffic and attention in your marketing efforts. Just as a carefully-curated museum exhibit is sure to draw like-minded people together, carefully-curated content on the web has the potential to attract (and/or build) an online community of people who are into the same stuff.

 

http://www.scoop.it/t/content-curation-social-media/p/415034371/become-a-content-curation-king-clickz

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Can Content Curators of Today Help Find Old Meanings & Lost Information?

Can Content Curators of Today Help Find Old Meanings & Lost Information? | Curation, Social Business and Beyond | Scoop.it

Amanda Bell, grammar school principle looks at content curation today and feels  barrier to entry is nonexistent and may be hampering our ability to find information that has any depth and may not be accurate. She worries that this will not be good especially for young people who are just starting out beginning to learn about the world.

 

My input:

 

I say, curation is a news delivery system for those who have already found their trusted sources and a research tool for those who have not.  We're at the beginning stages on content curation, cream always rises to the top.  I am definitely of the opinion that those who are driven to learn and understand something will delve deeper to find the truth no matter what.

 

What do you think?

 

Excerpt:

 

In an article posted by Popova about Eli Pariser's new book, The Filter Bubble: Algorithm vs Curator & the Value of Serendipity, she asks whether it is a good thing that the web filters content for us.

 

It can be argued that old media (newspapers, radio, television) have always been selective and in more recent times their reach has spread beyond a single city or country. In fact, there has been global sanitising of the media networks' news headlines owing to the immediacy of access to information (including each other's information) thanks to effective and fast new communication technologies.

 

The question here, however, is whether the role of curator is any more sophisticated in these online contexts than the old media position of editor.

 

http://www.theaustralian.com.au/news/opinion/in-search-of-old-meanings-and-lost-information/story-e6frg6zo-1226122648411

 

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Why Attention is the New Currency Online

Why Attention is the New Currency Online | Curation, Social Business and Beyond | Scoop.it
Eric Tsai wrote this great article for the Business 2 Community Blog.

I posted this before but think it's so relevant and timely, especially with the advent of yet another social network, google+. Not only do we have to deal with content overload but we're faced with how to spend our time and where to put our attention now more than ever.

I'm trying to do my part by curating and selecting the best content that I can learn from and share it with you.

Everytime I read something like this, I learn something new. It's lengthy and probably should be read when you have some time to really absorb what he's saying here.

Here's an intro:

Like many digital marketers, I consume and create large amount of content daily.

http://www.business2community.com/social-media/why-attention-is-the-new-currency-online-022244
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Introducing Ingenic an enabler of "collective intelligence"

Ingenic is in beta, it's exciting to watch and be a part of the web as it continues to evolve. I'm definitely looking forward to learning more about this and when I do, I'll report back.

"We’re building a mechanism for human curation that will capitalize on the exponentially increasing number of connections between people and objects on the web".

Here's an intro:

Ingenic is the next iteration in the expansion of connections online, enabling the connection of content into a singular consumption source. We’re building a mechanism for human curation that will capitalize on the exponentially increasing number of connections between people and objects on the web.

The Internet is constantly evolving. As the speed, flexibility and complexity of connections increase exponentially, the Web is increasingly beginning to resemble a biological analog; the human brain. But what exactly is it that makes us, or the Web, smart?


http://blog.ingenic.com/introducing-ingenic
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Leveraging Quora, Tumblr, Social Search and curation delivers quality content to your audience!!

Leveraging Quora, Tumblr, Social Search and curation delivers quality content to your audience!! | Curation, Social Business and Beyond | Scoop.it
Chad Capelman from Marketing: Health, give us an article that is full of great insights and information on how you can leverage these resources to deliver targeted and relevant content to your audience on a continuous basis.

Here's a short into, I want you to get right to the good stuff:

As someone who entered agency life from a newspaper/web producer/web developer background, this makes me smile. I believe we're in the early stages of a whole new wave of content creation and sharing. This new wave is powered by tools that will serve those with valuable insights very well, enabling them to cultivate ambassadors for thought leadership.

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The Curation Notion

The Curation Notion | Curation, Social Business and Beyond | Scoop.it
This is a great piece written by Len Stein for Marketing Daily. Content curation is more than a buzz word or a passing fad. In the article, Len quotes Steve Rosenbaum, author of Curation Nation which I thought was a great segue into this piece.

"Curation is the new magic that makes the web work. Bringing the web back to human scale with human filters you trust and love. A powerful mix of passion and context turns noise back into signal."

http://bit.ly/mOpIc7

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Twitter forces the evolution of social networking from social graph to that of interest graph.

Twitter has evolved into a human seismograph that channels the pulse of business, politics, entertainment, news, and culture into the mobile phones and PCs of our connected society. Twitter is a public confessional where screens become the window to self-expression, validation, recognition, with each contributing to a digital form of self confidence that spills over into the real world…I Tweet therefore I am, whatever I want to become.

http://www.briansolis.com/2011/06/the-twitter-paradox/

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How Thrillist & PSFK are thriving capitalizing on the accelerating need for content curation

How Thrillist & PSFK are thriving capitalizing on the accelerating need for content curation | Curation, Social Business and Beyond | Scoop.it
Good post, I highlighted some of the key points below:

Excerpt:

(This article first appeared on FastCompany.com)

Barring the invention of a “time turner” like the one Hermione Granger sported in 3rd Harry Potter novel, most of us will never have enough time to consume the information we might otherwise want to absorb. There’s simply too much info and too few waking hours. Enter the notion of curation, a relatively new term that is not unlike the editor of old, a trusted person or organization that filters information and aggregates it in an organized fashion for others to enjoy.

According to Steve Rosenbaum, author of Curation Nation, “curation is the new way of organizing the web going forward.” And no doubt he’s right. Curious about why new curators like Thrillist and PSFK were thriving while the traditional publishing world floundered, I spent some time with their respective founders, Ben Lerer and Piers Fawkes. These conversations plus one with Eric Alterman, the founder of a new curation engine called iFlow, revealed four insights that could help you too capitalize on the curation phenomenon.

You can’t curate for everyone, so be targeted:

In Brian Solis’s recent tribute on FastCompany.com to Rosenbaum’s book, Solis noted, “the social capital of a curator is earned through qualifying, filtering, and refining relevant content.” The key words here being filtering and relevance, something that Thrillist with its focus on urban males 22-30 has done exceptionally well. Explained Lerer, “we’ve zoned in on a niche group that was previously starved for the kind of information we deliver.”

Thrillist, for the uninitiated, started in 2005 with a newsletter to 600 New Yorkers and is now in 18 markets with 2.5 million subscribers. Added Lerer, “our voice is extremely targeted to a very specific part of the male demographic.” Lerer and his fellow curators of newish nightlife have built a highly profitable business during a time when traditional publishing tanked. This was done, according to Lerer, “by zoning in on a small sector of the population and speaking to them in a voice that they trust.”

It’s not curation without a well-defined focus:

The New York Times famous line “All the news that’s fit to print,” made sense when newspapers were the primary source of daily information. Now it seems more like a potential epitaph, as newspaper readership plummets in the face of more focused web-based alternatives. One of the up and coming alternatives is PFSK, which founder Fawkes described as “the go to source for new ideas for creative professionals.”

Founded in 2004, PSFK has grown from a trend-spotting website to a hybrid company that publishes content, creates events and provides consulting services to clients like Nike, Target and BMW. When asked if PSFK was in the curation business, Fawkes affirmed, “yes, our job is to find new ideas and we present them up to 50 times a day.” Reflecting on their focused approach, Fawkes added, “every month a million designers, ad folks, digital entrepreneurs and media mavens get inspired by our content.”

If the curation is good enough, it will [almost] market itself:

In the new world of curation, “information becomes currency and the ability to repackage something of interest as compelling, consumable and also [as a] sharable social object is an art,” wrote Brian Solis. This perhaps is the fundamental difference between the old world newspaper and the new world of curators. New world curators can connect and engage with other curators, helping to disseminate information quickly and at little to no cost.

From RENEGADE THINKING from the CEO of Renegade, the social media & marketing consultancy that helps clients make more out of less by transforming communications into "Marketing as Service."...

http://www.thedrewblog.com/index.php/2011/06/
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How to Curate Addictive Content & Build a Loyal Following

How to Curate Addictive Content & Build a Loyal Following | Curation, Social Business and Beyond | Scoop.it

Jeff Bullas wrote this piece and as always, he gives you some great ideas on how to strategically use content that adresses the needs of your audience.


He refers to blogging but the same applies when you're curating content and using 10 different addictive types of content that attracts readership like a magnet. 


This is when:


**You're providing solutions through content that addresses their pain points 


**When you consistently add your knowledge and expertise to the mix, you can become the "Go To Portal" for your subscribers.


Excerpt:


"One thing to keep in mind is that every business or reader has day to day challenges and problems that they want help in solving. Helping people find solutions and ideas is an easy way to provide addictive content"


Here are a few addictive content types.


**When you look at these and the others, be thinking about ways you can use these themes to find and curate content for your audience.


Mega Lists


**A long list of tips, tactics and answers that provide people with a resource that maps out many ideas that they can go back to as a reference have proven to work well.


Research


**The latest research provides signposts for future planning and validates and lends credibility to strategies.


**Research does need to be presented with well formatted articles that allow skimming and scanning for “time poor” excecutives!


****Bullet points, screen shots and subtitles are all important elements to provide easy reading.


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


Read full article: [http://bit.ly/w1LWFC]

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"Connected" A Film: Explores How Social Media via the Web Has Changed Our lives

"Connected" A Film: Explores How Social Media via the Web Has Changed Our lives | Curation, Social Business and Beyond | Scoop.it

This post was written by Susan Karlin for Fast Company


This is an excellent example of curation in the form of a brilliant film by Tiffany Shlain.


Great article about this film in Fast Company - You should not miss it, it's amazing.


Excerpt:


Have you ever faked a restroom trip to check your email? Slept with your laptop? Or become so overwhelmed that you just unplugged from it all?


In this funny, eye-opening, and inspiring film, director Tiffany Shlain takes audiences on an exhilarating rollercoaster ride to discover what it means to be connected in the 21st century.


****Connected is a tapestry of specially filmed and archival footage, home movies, and animation that juxtaposes mankind's increased shared experience against her own place in the world.


****Jumping between overarching historical context (narrated by Peter Coyote) and autobiographical transformation (narrated by Shlain), Shlain explores how increased connectivity via the Internet and social media has both improved and impeded our lives, and the planet as a whole.


****She asks how we can use connectivity to its advantage in solving problems related to the environment, consumption, population growth, human rights, the global economy, and interpersonal relationships.


****"It feels like we're at the beginning," she says. "Collaborative tools are going to help us come together in new ways, with people participating. There's a book called The Rational Optimist, that talks about how, throughout history, most innovation has taken place in cities, where people with different perspectives live close together.


Similarly, the Internet has provided a framework for people around the world to share ideas in new ways."


Curated by JanLGordon covering  "Content Curation, Social Media & Beyond"


http://www.fastcompany.com/1790523/the-digital-ascent-of-man

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Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives!

Pervasive Connectivity & What We Can Do on the Web Will Shape Our Lives! | Curation, Social Business and Beyond | Scoop.it

Absolutely fascinating!

 

Intro:

 

In 2008 the number of devices connected to the Internet surpassed the number of people connected, and in 2020 there will be 50 billion things connected, 7 times the world’s population, according to Dave Evans of Cisco.

 

The infographic below highlights some of the key features of the Internet of things, including the pace of growth, how external data can be aggregated so that your alarm clocks, cars, and coffee makers make decisions to fit with your schedule, and that some cameras and computers are now just a cubic millimeter.

 

An amazing statistic is that by end of 2011, 20 typical households will generate more Internet traffic than the entire Internet in 2008. That is slightly unbelievable, and I would like to know how they define ‘typical’ and what data is generated for Internet communication.

 

However it is important to recognize that the Internet of things is one of the most important ways to understand our connected future. Pervasive connectivity, and the amazing things we will be able to do with that, will shape our lives.

 

http://rossdawsonblog.com/weblog/archives/2011/09/the-internet-of-things-will-dwarf-the-internet-of-people.html

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Tom George's comment, September 6, 2011 1:48 PM
Hey Jan,

I hope you had a great Labor Day weekend. Hope to see you share some content soon? That is on Internet Billboards! LOL Nice curation as usual. Thanks Tom
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Facebook, Skype and Google+ will Create Communication That Mirrors Real Life

Facebook, Skype and Google+ will Create Communication That Mirrors Real Life | Curation, Social Business and Beyond | Scoop.it

Yoav Shoham wrote this piece, he is a professor of computer science at Stanford University and co-founder of Katango.

 

He says "In the next generation of social media interaction, users will communicate online in ways that better mirror their organic interactions in real life. Welcome to the age of fluid personal communication."

 

Intro:

 

Skype’s acquisition of GroupMe and Facebook’s Beluga-based Messenger are part of something much bigger than group text messaging: The landscape of personal online communication is changing.

 

This week’s announcement of Skype’s acquisition of GroupMe, and the recent introduction of Facebook’s Beluga-based Messenger, are part of something much bigger than group text messaging: The landscape of personal online communication is changing.

 

The very communication paradigms we’re accustomed to — email, text messaging, chat and wall posts — are starting to be blurred and redesigned.

 

So what does this all mean?

 

The lesson from this is that in the era of social networks we need to revisit communication conventions that previously served us well. In particular, we can’t take for granted the distinction between active and passive communication. Every developer of a new communication service should ask him/herself the following questions:

 

http://gigaom.com/2011/08/27/fluid-personal-communication-in-the-era-of-facebook-skype-and-google/

 

 

 

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How a Dying Woman Watched Her Daughter's Wedding via Skype

How a Dying Woman Watched Her Daughter's Wedding via Skype | Curation, Social Business and Beyond | Scoop.it

This absolutely made my day on this Monday morning, had to share it!

 

"Skype's props up tenuous long distance relationships, allows chats with family and pals in other countries, and supports the occasional fun video chat."

 

Photographer Andrea Boettcher had a difficult job. The mother of the bride was terminally ill with cancer. The wife-to-be, Ashley Broering was originally planning to elope, unable to cope with the strains of her mother's imminent death and plan a wedding. But when doctors told Ashley her mother had only days to live, she went other direction—she wanted everyone in her life in one place for her wedding day.

 

http://gizmodo.com/5830425/how-a-dying-woman-watched-her-daughters-wedding-via-skype

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People are overwhelmed by content & messaging - Content curators provide solutions!!

This is a great article and relief from all the noise is a work in progress. Content curation by trusted sources is evolving, as more and more people become trusted sources and provide insights, opinions and help content consumers find relevant information on topics they're interested in.

Searching for good content on a particular topic is not an easy process, every day there are more and more tools and resources to make the curator's job more efficient. This is a work in progress but definitely an important step in clearing out the noise and overload. I think we all have to be patient and relax during this time of transition.


From Neiman Reports:


As a clue to why I am convinced this approach will accelerate as a Web practice, I turn again to the Digital Lifestyle Survey in which a healthy majority (61.3 percent) of the respondents agreed with this concept: "I consider the content I share part of who I am." Skillful sharing of information through channels of community filtering and personal recommendations will fulfill people's sense of digital identity as content curators. And this leads to a different kind of content consumer, one who will do less surfing of the Web and instead turn to curated content delivered by trusted sources.

Journalism isn't going to be any less important. In fact, as information gets messier and noisier, those who possess the skills to recognize important stories, find themes, provide context, and explain the significance of pieces of information will be critically important. Instead of reminiscing about the good old days—as we long for the relative quiet and lack of disruption we had then—let's take what we know how to do as journalists and find the best way to use these skills to tell stories and provide essential information.
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Content Abundance - the Precursor to the Development & Maintenance of "Context"

This talk by Brian O'Leary (Magellan Media), "Context First: A Unified Field Theory of Publishing" is worthy of your time. He's not the most compelling speaker, however, what he has to say is very relevant and his observations are right on point.

Those of us who are curating content, have the responsibility not only to research and select the best content for our followers around a given topic, but we must also be able to provide "context". Brian talks about how important it is that we tag and link appropriately so that the content is found and users can utilize it on their terms and on their own time.

Providing "context" is an art and has to be cultivated and fine tuned. It's important to know your subject and help to provide solutions for people who are searching for clarity about this subject. Good "context" and selection of the best content is the way of the future of content marketing and branding. It's a tool and skill that will be extremely important to stay competitive.


Brian O'Leary (Magellan Media), "Context First: A Unified Field Theory of Publishing"...

http://www.youtube.com/watch?v=WgWT9vkuCa0&feature=relmfu
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The Best Investment You Can Make People!

The Best Investment You Can Make People! | Curation, Social Business and Beyond | Scoop.it
I want to begin this gorgeous Monday morning in New York with this post, the best way to start off the week. It's about nurturing people, not things you can sell to others. When we focus on this, everyone wins!

Here's an excerpt from one of my favorite bloggers:

- Umair Haque - Harvard Business Review

Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.

Here's a tiny suggestion. The "best" investment you can make isn't gold. It's the people you love, the dreams you have, and living a life that matters.

http://bit.ly/lG5Ntx
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Content Curation & The Many Facets of Influence

Content Curation & The Many Facets of Influence | Curation, Social Business and Beyond | Scoop.it
Very good post by Conversation Agent today, about influence. It's not about how many followers you have in your network, it's about relevance and consistency. We all have something to contribute from our own natural authority on a particular subject. We now have platforms to share that knowledge with each other in a way that's meaningful. I am curating content that I feel helps to provide some clarity, highlight trends and emerging patterns. Hopefully others will find ways to use this information that will help them to move forward in their endeavors.

There's so much food for thought here, I'm going to let you go right to the article. I would love to hear your thoughts or comments.

http://bit.ly/jdeWgS

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27 Tips To Make Your Brand A Social Media Powerhouse

27 Tips To Make Your Brand A Social Media Powerhouse | Curation, Social Business and Beyond | Scoop.it
This post written by Jeff Bullas is full of great information, the headline is great and it does deliver!!

Social Media is everywhere, in fact you can no longer escape it. Facebook and Twitter are on your mobile, laptop and home computer.

In fact I think we should no longer call it social media because it is really now becoming the social web.

http://www.jeffbullas.com/2011/02/15/27-tips-to-make-your-brand-a-social-media-powerhouse/

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The Power of Curation — “The Drudge Report,” Connectedness, Serendipity, and Simplicity « The Scholarly Kitchen

The Power of Curation — “The Drudge Report,” Connectedness, Serendipity, and Simplicity « The Scholarly Kitchen | Curation, Social Business and Beyond | Scoop.it
The Pew Research Center‘s Project for Excellence in Journalism has released a study showing that while news sites depend a great deal on Google’s twin engines of search and news, which drives approximately 30% of these sites’ traffic, there’s another major source at work. Facebook and Twitter drive some traffic. But the surprising source of referrals comes from a single site — the Drudge Report, a 14-year-old site founded by Matt Drudge and most notorious for its coverage of the Monica Lewinsky scandal.
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