Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
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YouTube Reinvents Itself - Massive Relaunch Focusing More on Curation

YouTube Reinvents Itself - Massive Relaunch Focusing More on Curation | Curation, Social Business and Beyond | Scoop.it

Janko Roettgers wrote this piece for Giagom announcing YouTube's complete overhaul of its site.


**Putting channels front and center in an attempt to become the Internet’s answer to cable TV.


**The new design features a completely revamped home page that focuses on a user’s video subscriptions and pulls in video recommendations from social networks like Facebook and Google+.


Here's what caught my attention:


****The pages of video publishers are also getting a significant face lift, emphasizing the notion of subscribing to channels and focusing more on filtering and curation.


****“Curators are going to be be really great for organizing this massive amount of content that YouTube has,” said the site’s channels product manager A.J Crane.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://gigaom.com/video/youtube-relaunch/]


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3 Major Trends - Search, Social Media & Content - What You Need To Know

3 Major Trends - Search, Social Media & Content - What You Need To Know | Curation, Social Business and Beyond | Scoop.it

This insightful piece was written by Lee Oden a blogger for Top Rank @leeoden


Here's what you need to know:


Access to information for discovery has traditionally been most associated with search. According to comScore, Google handles over 11 billion queries a month. But did you know, Twitter delivers over 350 billion tweets each day?


Facebook is now over 800 million users and Google Plus has had a flood of new users as well, with estimates now approaching over 50 million. Social media is ripe for discovery as well as engagement.


In an effort to distinguish themselves, many pundits in the search marketing and social media industries have treated each channel independently.


***Of course that’s not the reality of user experience and information discovery.


***Consumers and buyers move back and forth between social recommendations, search engines and social search on their journey to discover, consume and share information as well as to purchase.


***Understanding the interplay between search, social media and content translates into opportunity for brands and marketers to engage an active internet marketing strategy that celebrates diversity of channels vs. silos -(provided such efforts are customer focused.)


***The future of internet marketing brings the best of these disciplines together.


http://www.toprankblog.com/2011/09/trends-internet-marketing/

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