Curation, Social Business and Beyond
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Curation, Social Business and Beyond
Covering the ongoing evolution of curation & beyond; the impact & innovation http://xeeme.com/JanGordon
Curated by janlgordon
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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | Curation, Social Business and Beyond | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful marketing strategy.

 

Create more growth for your business with the right marketing tools.

 

12 Top Performing Marketing Resources

 

In order to improve your ROI and sales you need to have the right tools in place. I agree that in order to attract a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content go a lot farther with more conversions.

 

Here's what caught my attention:

 

  • Get your important projects done quickly and efficiently with Producteev. There is easy access to your customers' projects that can be shared with your team members.

 

  • Find the right content to share with your target market with SparksFly. This app helps you to follow the right people and topics that can be shared via email and on social media.

 

  • Monitor your brand as conversations and shares take place with Mention. Generate statistics and alerts in order to stay on track with your marketing performance.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/A7303088ufe

 

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janlgordon's comment, Today, 10:58 AM
thank you @massimo facchinetti
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Everything You Need to Know About the Internet, eCommerce & Hosting

Everything You Need to Know About the Internet, eCommerce & Hosting | Curation, Social Business and Beyond | Scoop.it
Know your internet and hosting facts, and you’ll know in which direction to take your existing business... or where to point a future one
janlgordon's insight:

I selected this article from Curatti written by Toby Dean because it provides recommendations on how to be successful in online marketing.

 

Having the right knowledge can boost your online sales results.

 

Improve Your Online Marketing Strategy

 

Running a business online can be a challenge if you are not armed with the right information and tools. I agree that in order to gain momentum you need to understand the right methods.

 

Dean shows an infographic from Hosting Facts that covers facts on the Internet, picking a domain name, websites and hosting, eCommerce, and mobile.

 

Here's what caught my attention:

 

  • A little under half of all Internet users are from Asia. Bermuda has the highest Internet penetration -- most people there are online.

 

  • Using a .com extension for a domain name is still the best method. There are over 123 million registered .com domains names.

 

  • Increasing your website speed can help your conversion rates improve by 74 percent. Just 8 to 2 seconds will help you attract more sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/xFfx306ZyGl

 

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janlgordon's comment, December 12, 2016 10:47 AM
thank you @massimo facchinetti
thinksmart.it's curator insight, December 17, 2016 10:06 AM
Share your insight
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Why Email Marketing Is Great For SMBs

Why Email Marketing Is Great For SMBs | Curation, Social Business and Beyond | Scoop.it
Email Marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because he explains how email marketing is still a top method for small businesses to use in order to attract more leads and sales.

 

Email is not dead -- it is still a great way to create awareness and acquire new customers.

 

Why Email Marketing Is an Important Strategy

 

It is both economical and effective to maintain communication with your potential customers. I agree that in order to reach more people you still need to include email in your marketing mix.

 

Ranjan explains the reasons why small business owners need to nurture their subscribers with email.

 

Here's what caught my attention:

 

  • The number of emails being sent out is still growing. It is multifunctional in that you can use it for project management, communication, sales support, collaboration, and more.

 

  • Texting services are really meant for friends, colleagues, and family. Email doesn't cross over to be an annoyance yet is not distant in reaching your prospects either.

 

  • In the age of mobile email marketing is an important element to reach the most people. Sending newsletters is a less intrusive approach than text messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Lju3305Q4Ti

 

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janlgordon's comment, November 4, 2016 3:44 PM
Thank you @John van den Brink :-)
janlgordon's comment, November 5, 2016 11:22 AM
Thank you @Stan Smith @Ricard Lloria & @Daniel Depaz :-)
janlgordon's comment, November 8, 2016 10:43 AM
Thank you @Negotei Elena :-)
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What to do With 404 Pages on Your Website

What to do With 404 Pages on Your Website | Curation, Social Business and Beyond | Scoop.it
There is new content added and sometimes old content removed. It is precisely one of the main reasons why every website should have a 404 page
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it shows how you can creatively take advantage of old pages or posts that have been removed from your website.

 

Avoid losing visitors because of an error message.

 

Create an Eye-Catching 404 Page for Your Business

 

When it comes to a professional website it's important to remedy any errors. I agree that you can retain more visitors simply by enhancing your 404 message.

 

Temelkov explains what these pages mean and how to craft something that engages your prospects.

 

Here's what caught my attention:

 

  • When a specific URL cannot be identified a 404 page will appear. As a website owner you should have a list of error codes to track.

 

  • You can leverage a 404 page with targeted images and videos. Provide them with options to choose from and make the experience interesting.

 

  • Request feedback from users who are getting broken links. This could be a box with a submit button that the visitor can quickly send to your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/rBnN304WssD

 

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janlgordon's comment, October 8, 2016 9:55 AM
Thank you @Skylly_W & @Ricard Lloria :-)
janlgordon's comment, October 10, 2016 10:39 AM
Thank you @Stan Smith & @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:43 AM
Thank you @Level343 & @Judi Singleton :-)
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | Curation, Social Business and Beyond | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.
janlgordon's insight:

I selected this article from Curatti written by Ivan Temelkov because it shows the importance of companies embracing the new mobile-driven world.

 

Our lives are run mostly from our mobile devices -- this is especially true for business sales.

 

Understanding How to Harness Mobile Trends

 

Next to the Internet using a smart phone or tablet is the most common way we look for information and make purchases. I agree that in order to be successful as a business owner we need to embrace the idea of a mobile-centric audience.

 

Temelkov explains 7 components of the mobile web and how to best optimize for this growing technology.

 

Here's what caught my attention:

 

  • Make sure your popups are mobile responsive. These can be a turnoff for visitors if not well presented. It's important to keep these seamless and clear.

 

  • Readability is one of the most important factors on a mobile website. Certain fonts are not compatible with smart devices and so you will want to keep this mind mind when choosing a design.

 

  • Keep the content presentation uniform. Everything should compliment the main branded image and should flow easily from page to page.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Ehmf304g2Fi

 

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janlgordon's comment, September 17, 2016 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 2016 10:38 AM
Thank you @Stan Smith :-)
janlgordon's comment, October 7, 2016 11:01 PM
Thank you @Skylly_W :-)
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Grow Your Business With Strategy & Tactics

Grow Your Business With Strategy & Tactics | Curation, Social Business and Beyond | Scoop.it
Do you know the difference between strategy and tactics when creating a goal plan for your business? Read on to find ou
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how strategy and tactics work together to better meet your goals.

 

Successfully implement your business goals daily.

 

It Takes Both Strategy and Tactics to Make a Plan Work

 

In order to grow your business you need to have a clear plan of action in place. I agree that understanding how to set a single focus with a step-by-step tactical plan that will move you forward faster and with more clarity.

 

Gilbert explains the difference between strategy and tactics and how to be successful with each.

 

Here's what caught my attention:

 

  • Map out an outline of what you want your business to achieve. If you have a team involve them in coming up with the daily tasks to accomplish your goal. Solopreneurs and small business owners can track their tactics on a spreadsheet or with helpful software and apps.

 

  • Be aware of the realities of your company and don't take on more than you can handle. Write down any obstacles or challenges you might face in your planning process.

 

  • Decide exactly how to reach your target market with the right message. Take advantage of new technology and mobile apps to move your strategy forward.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/QHOr303JYyB

 

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janlgordon's comment, September 2, 2016 10:39 AM
Thank you @Dara Lin :-)
janlgordon's comment, September 3, 2016 11:13 AM
Thank you @Negotei Elena :-)
janlgordon's comment, September 5, 2016 2:41 AM
Thank you @Negotei Elena & @Anna :-)
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Overcoming Social Customer Service Issues

Overcoming Social Customer Service Issues | Curation, Social Business and Beyond | Scoop.it
Customer service over social is an opportunity to consolidate trust. If you fail though, customer experience may become a nightmare (also for your brand).
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it shows us how to provide better customer service and improve communication on social media.

 

Poor customer care can spread quickly on social media.

 

How to Meet the Needs of Your Customers Online

 

An unhappy customer may not return and possibly leave negative feedback online. I agree that in order to continue to build your business you need to be attentive to issues quickly and efficiently.

 

Fabrizio explains how to bring up the level of your customer service and what it means to provide a negative experience.

 

Here's what caught my attention:

 

  • Being late to respond to a customer request is a large problem among brands. Issues that arise should be spotted as soon as possible and preemptively fixed before turning the situation into a long waiting period.

 

  • Admit your mistakes and be transparent. It's better to be honest rather than letting the customer down.

 

  • Provide help without adding on fees. Additional cost is a deal breaker, especially if this is a problem with your business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf

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Read full article here: http://ow.ly/BOED3032VfW

 

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janlgordon's comment, August 9, 2016 12:58 PM
@oconnorandkelly Thank you :-)
janlgordon's comment, August 10, 2016 10:38 AM
Thank you @Skylly_W & @Jenne :-)
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Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand

Content's New Life Cycle - 4 Important Steps to Build & Maintain Your Brand | Curation, Social Business and Beyond | Scoop.it

This piece was written by Aaron Dunn for Content Marketing Institute.


These steps apply to your overall content marketing strategy whether you're creating or curating content.


The challenge:


**Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy.


The solution:

 

**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels


Here are the four steps:


As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle.


**Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers.


**Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach.


**Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels.


**Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels.


**Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them.


Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond"


"Content Curation, Social Business and Beyond"

Read more: http://bit.ly/J69H56


Via Martin Gysler, janlgordon
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Avoid These 10 Business Email Errors

Avoid These 10 Business Email Errors | Curation, Social Business and Beyond | Scoop.it
Writing business emails is not as straightforward and simple as we would like to think. One small unintentional error can quickly take things south.
janlgordon's insight:

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

 

Some phrases are outdated and inappropriate for business emails.

 

How to Communicate With Your Subscribers

 

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

 

Ranjan explains several phrases that do not work well for business emails.

 

Here's what caught my attention:

 

  • An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

 

  • Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

 

  • If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/5bKo3084jR5

 

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Privacy and Social Customer Service is the New Norm

Privacy and Social Customer Service is the New Norm | Curation, Social Business and Beyond | Scoop.it
The number of private messages being sent via Facebook and Twitter has overcome public ones. That implies Social Customer Service opportunities for brands.
janlgordon's insight:

I selected this article from Curatti written by Paolo Fabrizio because it explains how to better reach your customers through direct messages.

 

It's important to know the latest communication methods online in order to build a trusted brand.

 

Understanding Private Messaging in Customer Service

 

Technology has affected the way we approach brands and businesses. I agree that it's important to understand that not all questions are presented publicly on social media.

 

Fabrizio shows explains the current state of social customer service through private messages.

 

Here's what caught my attention:

 

  • The new approach of communicating with your customers privately should be introduced slowly. This will help them transition from just relying on making comments publicly on social media.

 

  • Speed up your response times with the use of integrated AI and bots. This is turn improves customer satisfaction as long as they do not know it is not an actual human who is replying to them.

 

  • Set up a customized welcome message on Twitter when they write a DM. Customers also have the option now of selecting from a multiple choice menu.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/id30305Xgcg

 

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janlgordon's comment, November 8, 2016 10:43 AM
Thank you @BSN :-)
janlgordon's comment, November 9, 2016 10:48 AM
Thank you @Ricard Lloria & @Stan Smith :-)
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The True Cost of Building an App

The True Cost of Building an App | Curation, Social Business and Beyond | Scoop.it
The mobile app industry is expected to grow into a $77 Bn dollar industry by the end of 2017. That means two things: people are buying apps and you need one
janlgordon's insight:

I selected this article from Curatti written by by Andrew Gazdecki because it provides information on what it involves to take advantage of new mobile technology for your business.

 

Use these tips to develop and manage new technology.

 

Mobile App Cost and Delivery

 

In order to be successful your business needs to take advantage of the latest trends and resources. One way to do that is through developing a mobile experience for your customers.

 

Gazdecki explains what it takes to make this happen with the cost and setup that is involved.

 

Here's what caught my attention:

 

  • There is not one single cost to develop an app. The price can range anywhere from a few thousand dollars to a few hundred thousand dollars.

 

  • It takes many different variables to create something unique for your business. And because it's still a fairly new technology the price is still fairly high. As mobile evolves this will lower the price over time.

 

  • Developing an app in house can be an expensive way to go. Outsourcing can save your business money -- do your due diligence and check out the company first before hiring them.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/oCvK305J19z

 

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janlgordon's comment, November 2, 2016 10:46 AM
Thank you @Stan Smith & @Thierry Evangelista :-)
m.j. bragaña g.'s curator insight, November 6, 2016 3:21 AM
#SCEUNED16 Esta balanza podríamos usarla para pensar en las repercusiones del uso de las nuevas tecnologías en las aulas.
janlgordon's comment, November 6, 2016 10:32 PM
Thank you @m.j. bragaña g. :-)
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Free Your Business From Analysis Paralysis

Free Your Business From Analysis Paralysis | Curation, Social Business and Beyond | Scoop.it
When it comes to creating content, managing clients, advertising and social media, don't allow yourself to get bogged down in analysis paralysis
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it explains how to improve your focus for better results in your business.

 

How over analyzing your goals and tasks can hold your company back.

 

Increase Your Business Bottom Line with a Better Focus

 

If you have been stuck in a rut you may be delaying what can be taken care of today. I agree that thinking too much can lead to lack of growth.

 

Gilbert explains different methods of creating more focus for increased success.

 

Here's what caught my attention:

 

  • Be more productive by taking a break throughout the workday. This can help you return with a fresh thought and new perspective.

 

  • Have a good team that can support your business. It really does take a village to get things done -- you can't accomplish all of your tasks alone.

 

  • Narrow down your research and focus on what is most important. This will reduce information overload and help you formulate a better plan.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/XzBZ304R5WM

 

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janlgordon's comment, October 6, 2016 10:47 AM
Thank you @Ricard Lloria :-)
janlgordon's comment, October 7, 2016 10:58 PM
Thank you @Skylly_W :-)
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13 Ways Entrepreneurs Can Save on Travel

13 Ways Entrepreneurs Can Save on Travel | Curation, Social Business and Beyond | Scoop.it
Business travel can become an expensive venture. However, the people who probably feel the pinch the hardest are small business owners and entrepreneurs.
janlgordon's insight:

I selected this article from Curatti written by Jennifer Hanford because it explains the current cost of business travel and how to save money on your next trip.

 

If you are a frequent flyer for your business or company you need to know how to budget wisely.

 

Use These Money Saving Tips on Your Business Trips

 

When it comes to frequent travel your budget can go overboard pretty fast. I agree that in order to be efficient and have more profit for your business you need to know how to trim the costs.

 

Hanford shows entrepreneurs several ways they can lower their travel costs so that they can benefit from face-to-face meetings.

 

Here's what caught my attention:

 

  • Airlines have installed browser cookies and can track how many times you are flying. According to their data they can adjust your ticket price accordingly. You can avoid this by browsing the web in private mode.

 

  • Check local and smaller airlines directly for prices. These may not be included in global searches. Sometimes they will have special offers and lower costs than larger companies.

 

  • The cheapest day and time to book domestic flights is Tuesday at 3 p.m. EST according to FareCompare. The cheapest day to fly is Wednesday and of course on red-eye flights and early morning trips.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/n4wS30474SE

 

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janlgordon's comment, September 14, 2016 10:40 AM
Thank you @SENAME Interactive & @Skylly_W :-)
janlgordon's comment, October 4, 2016 10:46 AM
Thank you @Anna :-)
janlgordon's comment, October 7, 2016 11:02 PM
Thank you @Skylly_W :-)
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Challenging Big Business Through Innovation

Challenging Big Business Through Innovation | Curation, Social Business and Beyond | Scoop.it
In the age of digital innovation and transformation, small companies have burst out of the gate to disrupt traditional busines
janlgordon's insight:

I selected this article from Curatti written by Daniel Newman because it discusses how both innovation and speed can lead to business success.

 

Grow your business with technology while adapting quickly to change.

 

How Innovation Can Propel Your Company

 

Small businesses can grow faster than large corporations simply by engaging in the latest technologies and responding to a changing market. I agree that in order to expedite your growth your company should stay ahead of the competition through adaptation and innovation.

 

Newman explains how to cultivate forward thinking and take advantage of the latest trends.

 

Here's what caught my attention:

 

  • Small companies can have an advantage over large corporations by being able to change direction quickly. As a result they can formulate new business models in order to move ahead quickly.

 

  • Make creativity a building block in your business. Encourage new ideas and offer availability to new technologies.

 

  • People love to support smaller businesses over large companies. This will continue to challenge corporations to do better in appealing to consumers.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of The Geek Whisperers.

 

Read full article here: http://ow.ly/Rklv303Fr7y

 

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janlgordon's comment, August 29, 2016 8:09 PM
Thank you @Level343 :-)
janlgordon's comment, August 30, 2016 10:38 AM
Thank you @Ricard Lloria :-)
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5 Tools That Will Help Build Your Business

5 Tools That Will Help Build Your Business | Curation, Social Business and Beyond | Scoop.it
I've put together 5 of the best tools for entrepreneurs and small business owners to help you grow your bottom line - even on a small budget
janlgordon's insight:

I selected this article from Curatti written by Susan Gilbert because it provides the right resources that will help you build a successful business.

 

Save time and money with online business tools and apps.

 

5 Tools to Build a Better Business

 

Whether you are a solo entrepreneur or small business owner you need to have the right resources in place in order to be efficient and move forward with your goals. I agree that taking advantage of free and low-cost tools will help you become more successful.

 

Gilbert recommends the best software and apps that are the most commonly used by entrepreneurs. You will be able to take more time to create a great business and generate sales with these time-saving tools.

 

Here's what caught my attention:

 

  • Business revenue online has been increasing over the last two years. Now is a great time to ramp things up and create new opportunities.

 

  • You don't need a big budget to take advantage of online resources. Most are free or low-cost to use with professional results.

 

  • Using business tools will help you better connect with your customers and influencers in your industry. Additionally your visibility online will also increase as you improve your website.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Entrepreneur.

 

Read full article here: http://ow.ly/dcBC302py18

 

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janlgordon's comment, July 21, 2016 10:39 AM
Thank you @Micala Wilkins & @malek :-)
janlgordon's comment, July 21, 2016 4:11 PM
Thank you @malek & @BSN :-)
janlgordon's comment, July 25, 2016 10:42 AM
Thank you @Antonio Ormachea :-)
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Curation, Social Business and Beyond | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.


Excerpt:


If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.


 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.


**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.


**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.


**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.


**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler
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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...